Senior Digital Executive

Job description

Who are we:

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.

Who are we looking for:

We are seeking a talented and passionate Senior Digital Executive to join our fast-paced, innovative digital team. The ideal candidate is a data-driven digital marketing professional with agency-side experience, excellent technical skills and a flair for digital strategy execution. You will play a pivotal role in driving online performance and supporting global marketing goals across our school portfolio.

Reporting to: Performance Director

What will you do:

• Execute digital marketing campaigns across various channels including SEM, social media and display
• Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
• Assist in managing digital marketing budgets
• Measure campaign performance using web analytics tools (e.g. Google Analytics)
• Contribute to the development of digital marketing strategies
• Set up and monitor website conversion tracking, pixel tracking and event tracking
• Conduct market and competitor research to inform digital strategy
• Analyse campaign data and generate actionable insights to improve performance
• Stay updated with digital marketing trends, tools and best practices and share them with the team

What will you need:

• 12–18 months of digital marketing experience, ideally agency-side

• Proven experience in a digital marketing role (e.g. Digital Marketing Executive)

• Strong knowledge of digital marketing tools, tactics and best practices

• Hands-on experience with Google Ads, SEO/SEM and B2C social media marketing

• Proficiency with web analytics tools (Google Analytics, etc.)

• Analytical mindset with strong problem-solving and critical thinking skills

• Excellent communication and interpersonal abilities

• Strong organisational and time-management skills

• A team-oriented attitude

• A Bachelor’s degree in Marketing, Digital Technologies, or a related field

Requirements

• Digital Marketing
• Google Ads
• Google Analytics
• Paid Media
• Performance Marketing
• Research
• Search Engine Marketing (SEM)
• Social Media

Posted on 16 Jul 15:22, Closing date 15 Aug