Trade marketing | Bizcommunity

Trade marketing | Bizcommunity

News

#YouthMonth | Walk in the footsteps of SA schoolchildren and get them school shoes

Youth Month

#YouthMonth | Walk in the footsteps of SA schoolchildren and get them school shoes

Danette Breitenbach 26 Jun 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Retail Marketing

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Evan-Lee Courie 24 Feb 2026

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Media

#BizTrends2026 | Field Force GM, Ged Nooy: 4 trends shaping the next phase of FMCG and retail in SA

Ged Nooy 29 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Source: © All the Most Award winners 2025

Media

Heed and PHD Media top the Most Awards

20 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

Women's Month

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

From left to right: Julia Kleber, CEO and Lexi Hall, director Africa. Source: Supplied.

PR & Communications

Lexi Hall leads Kleber Group’s new Cape Town office

5 Aug 2025

Advertising

Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist

8 Apr 2025

Primedia Broadcasting sets the stage for 2025

Media

Primedia Broadcasting sets the stage for 2025

Issued by Primedia Broadcasting 5 Feb 2025

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

Radio & Audio

5FM appoints Busisiwe Phakathi marketing manager to push 2025 off the charts

8 Jan 2025

Digital transformation - shaping Mediamark for the future

Digital

Digital transformation - shaping Mediamark for the future

Wayne Bischoff, Issued by Mediamark 22 Nov 2024

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

FMCG

#WomensMonth: Wendy van Zyl, Libstar’s category and customer executive

Evan-Lee Courie 19 Aug 2024

Source: © 123rf Shop! South Africa has announced the industry leaders and influencers for its second annual Outstanding Shopper Marketing Awards (OSMA)

Marketing

Shop! South Africa announces judging panel for Outstanding Shopper Marketing Awards

12 Jul 2024

Image: Supplied

IP Law

Don't cry over spilled beer IP: How Anton Piller can help keep trade secrets

Megan Dinnie 1 Jul 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Unlocking the power of promotional trade marketing: A data-driven approach

Marketing

Unlocking the power of promotional trade marketing: A data-driven approach

Issued by Tradeway 29 Apr 2024

Promotions & Activations

Festive season frenzy: How to activate brand awareness this Black Friday and beyond

Issued by Tradeway 1 Nov 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Mike Smollan, Chief Growth Officer at Smollan

Retail Marketing

How trade marketing can be a win-win solution for B2B and B2C

Mike Smollan 16 Aug 2023

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

#BehindTheBrandManager

#BehindtheBrandManager: Lauren Burmeister, category lead for gum, candy, beverages & meals at Mondelēz

Karabo Ledwaba 20 Jun 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Sewela Sebola. Source: Supplied.

#BehindTheBrandManager

#BehindtheBrandManager: Sewela Sebola, marketing manager for 5FM and Good Hope FM

Karabo Ledwaba 27 Feb 2023

Activate the power of partnerships: How to maximise value with your promotions agency

Marketing

Activate the power of partnerships: How to maximise value with your promotions agency

Andreas Smit, Issued by Tradeway 31 Jan 2023

Another digital milestone for Provantage

OOH

Another digital milestone for Provantage

Issued by Twiga Communications 16 Jan 2023

Primedia Broadcasting appoints Kelvin Storie as the chief intelligence officer

Radio & Audio

Primedia Broadcasting appoints Kelvin Storie as the chief intelligence officer

Issued by Primedia Broadcasting 11 Nov 2022

Adidas Yeezy Boost sneakers. Source:

Fashion & Homeware

Adidas severs ties with Kanye West following antisemitic comments

25 Oct 2022

Image supplied: Matt Richards, marketing director at Lactalis South Africa

Behind the Selfie

#BehindtheSelfie: Matt Richards, marketing director at Lactalis South Africa

Emily Stander 12 Oct 2022

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Marketing

7 global trends impacting FMCG locally - plus some trade secrets to boost sales in 2023 and beyond!

Issued by Tradeway 6 Oct 2022

DStv Media Sales wins at Most Awards 2022

TV

DStv Media Sales wins at Most Awards 2022

Issued by DStv Media Sales 16 Sep 2022

Media

All the winners of the Most Awards 2022!

9 Sep 2022

The state of independents - Play to win in the formal independent trade

FMCG

The state of independents - Play to win in the formal independent trade

Issued by Trade Intelligence 27 Sep 2022

Gagasi FM sets aside R1m for KZN floods victims

ESG

Gagasi FM sets aside R1m for KZN floods victims

Issued by Gagasi FM 22 Apr 2022

NGO, NPO & Social Enterprise

Vika Shipalana joins SA Harvest board

14 Apr 2022

Impact of Spaza branding on customer value and sales

Advertising

Impact of Spaza branding on customer value and sales

Issued by MegaVision Media 28 Mar 2022

Media

All the winners from the Most Awards 2021

8 Sep 2021

Charlie Wannell, marketing manager at Mediamark

Women's Month

#WomensMonth: Charlie Wannell strives on the evolution of media into digital

Evan-Lee Courie 18 Aug 2021

Marketing

Angie Austin appointed as New Balance SA's marketing manager

27 May 2021

The scoreboard does not lie

Newspapers

The scoreboard does not lie

Issued by Caxton Media 17 May 2021

New Bridgestone head of marketing announced

Accessories

New Bridgestone head of marketing announced

8 Apr 2021

#Newsmaker: Tshego Tshukutswane, Wunderman Thompson SA's new group chief strategy officer

Marketing

#Newsmaker: Tshego Tshukutswane, Wunderman Thompson SA's new group chief strategy officer

Jessica Tennant 8 Apr 2021

Marketing

Sara Didiza is Bridgestone SA's new head of marketing

1 Apr 2021

From in-person to digital: The Liberty case study

Events & Conferencing

From in-person to digital: The Liberty case study

Issued by Worx Group 11 Mar 2021

SA's wine industry welcomes latest Covid-19 regulations

Viticulture & Oenology

SA's wine industry welcomes latest Covid-19 regulations

15 Dec 2020

Beyond 2020 partnerships are key to shaping the future of live entertainment

Events & Conferencing

Beyond 2020 partnerships are key to shaping the future of live entertainment

Issued by Distell E-Stream 2 Dec 2020

Advertising

Bain & Bunkell secures numerous new accounts.

17 Nov 2020

5 imperatives when reimagining go-to-market strategies post pandemic

Business Plans

5 imperatives when reimagining go-to-market strategies post pandemic

Stefano Niavas 8 Sep 2020