Target market | Bizcommunity

News

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

2 days

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Launches & Reviews

7 everyday improvements in the Ford Territory Dark Edition SUV

Imran Salie 10 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

Why Algoa FM’s Feel Good Summer is good for business

Radio & Audio

Why Algoa FM’s Feel Good Summer is good for business

Issued by Algoa FM 29 Oct 2025

Source: Fairvest chief executive officer, Darren Wilder.

Infrastructure & Utilities

Fairvest accelerates digital inclusion with strategic fibre network deal

1 Oct 2025

7 reasons savvy consumers choose brands that teach instead of push

Marketing

7 reasons savvy consumers choose brands that teach instead of push

Michael Gullan, Issued by G&G Advocacy 2 Sep 2025

How to build strong business networks and partnerships

SMEs

How to build strong business networks and partnerships

Jeremy Lang, Issued by Business Partners Limited 11 Aug 2025

Driving smarter property development decisions with geospatial insights

Residential Property

Driving smarter property development decisions with geospatial insights

Issued by AfriGIS 31 Jul 2025

Affordable & Social Housing

Social housing and the future of Cape Town’s inner-city

Tertuis Simmers 28 Jul 2025

Made by humans: How to break in and thrive in advertising

Advertising

Made by humans: How to break in and thrive in advertising

Karabo Ledwaba 23 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

#Orchids&Onions: Spotify's ode to Zulu traditions

#OrchidsandOnions

#Orchids&Onions: Spotify's ode to Zulu traditions

Brendan Seery 2 Jul 2025

Get ready to ace your marketing game!

OOH

Get ready to ace your marketing game!

Issued by Epic Outdoor 6 Jun 2025

#AfricaMonth: How Sarah Collins, founder of Wonderbag, is changing lives globally

Africa Month

#AfricaMonth: How Sarah Collins, founder of Wonderbag, is changing lives globally

Evan-Lee Courie 13 May 2025

Q&A with Colleen Louw - Turnaround specialist and managing director of Kaya 959

Radio & Audio

Q&A with Colleen Louw - Turnaround specialist and managing director of Kaya 959

Issued by Kaya 959 12 May 2025

The e-commerce frontier: How local SMEs can capitalise on cross-border e-commerce

E-commerce

The e-commerce frontier: How local SMEs can capitalise on cross-border e-commerce

30 Apr 2025

How to reach South African business decision-makers

Online Media

How to reach South African business decision-makers

Issued by Broad Media 17 Apr 2025

DUO launches Global Studio to provide tech agencies and brands with outsourced marketing services

PR & Communications

DUO launches Global Studio to provide tech agencies and brands with outsourced marketing services

Issued by DUO Marketing + Communications 1 Apr 2025

Ahmed Dhupli: Associate, Dispute Resolution Practice Group, PH Attorneys

Corporate & Commercial Law

Starlink challenges South African regulations as it hits BEE roadblocks

Ahmed Dhupli 20 Mar 2025

Why BusinessTech’s new campaign is a game changer for advertisers

Online Media

Why BusinessTech’s new campaign is a game changer for advertisers

Issued by Broad Media 19 Mar 2025

BusinessTech: News done right. Advertising done better

Online Media

BusinessTech: News done right. Advertising done better

Issued by Broad Media 11 Mar 2025

5 signs you haven’t nailed down your SME target market yet

SMEs

5 signs you haven’t nailed down your SME target market yet

Issued by Domains.co.za 6 Mar 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

In the month of love, let’s go beyond transactions and truly connect with communities

Marketing

In the month of love, let’s go beyond transactions and truly connect with communities

Issued by Thotbox 14 Feb 2025

A booming continent needs a new payment infrastructure

Media

A booming continent needs a new payment infrastructure

Issued by MultiChoice 24 Jan 2025

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

#OrchidsandOnions

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

Brendan Seery 9 Dec 2024

10 Steps to securing an unforgettable domain name

Internet

10 Steps to securing an unforgettable domain name

Issued by Domains.co.za 26 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Marketing

How skater brand Bullyboy found a place in Cape Town's heart through viral campaign

Karabo Ledwaba 13 Nov 2024

SA's township economy: where e-commerce meets opportunity and challenge

E-commerce

SA's township economy: where e-commerce meets opportunity and challenge

31 Oct 2024

Marketing

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Eve Pennington 23 Oct 2024

What does it take to stand out in a noisy but bland world?

Advertising

What does it take to stand out in a noisy but bland world?

Dhatchani Naidoo, Issued by eatbigfish 19 Nov 2024

The Wits Rhisotope project involves inserting low levels of radioisotopes into the horns of living rhinos to make the horns traceable. Archive photo: Michael Lorentz / GroundUp

Environment & Natural Resources

Using radiation to stop the traffic of rhino horns

Neil Thomas Stacey 16 Oct 2024

Radio & Audio

Is in-house research holding back African radio evolution?

9 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

Why hundreds of South African companies advertise on BusinessTech

Online Media

Why hundreds of South African companies advertise on BusinessTech

Issued by Broad Media 2 Oct 2024

Looking for growth in the hospitality industry?

Hospitality

Looking for growth in the hospitality industry?

Issued by Business Partners Limited 26 Sep 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

CodeX is preparing South African youth for a digital future

Digital

CodeX is preparing South African youth for a digital future

Issued by Project codeX 3 Jul 2024

Under Armour enters the sports fashion market

Fashion & Homeware

Under Armour enters the sports fashion market

28 Aug 2024

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

#OrchidsandOnions

#OrchidsandOnions: Investec's elegant dance - A masterclass in sophisticated financial advertising

Brendan Seery 12 Aug 2024

Bibi Cash & Carry opens flagship store in Phuthaditjhaba, Free State

Franchising

Bibi Cash & Carry opens flagship store in Phuthaditjhaba, Free State

5 Aug 2024

The complainant said the ad was inappropriate. Source: YouTube.

Advertising

ARB rules that Always XXL ad can educate boys and girls

Karabo Ledwaba 29 Jul 2024

Source: Supplied.

Property

Innovative architectural concept offers South Africans affordable luxury homes

25 Jul 2024

How a leading financial software company increased its sales with BusinessTech sponsored articles

Online Media

How a leading financial software company increased its sales with BusinessTech sponsored articles

Issued by Broad Media 17 Jul 2024

Source: Supplied. Grant Smee, managing director of Only Realty Holdings.

Property

Navigating the buy-to-let boom: Property investment 101

16 Jul 2024

South Africa Grocery Shopper Report: Understanding SA’s evolving shoppers

Research

South Africa Grocery Shopper Report: Understanding SA’s evolving shoppers

8 Jul 2024