Sporting events | Bizcommunity

Sporting events | Bizcommunity

News

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Unlocking the revenue potential of the Cape Town Cycle Tour

Hospitality

Unlocking the revenue potential of the Cape Town Cycle Tour

Niels Verspui 5 Feb 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

South Africa aims to host World Skate Games 2028 at Sun City

Sport

South Africa aims to host World Skate Games 2028 at Sun City

24 Jan 2025

Cape Town CBD set for record-breaking holiday season

Tourism

Cape Town CBD set for record-breaking holiday season

23 Dec 2024

(Image supplied)

Social Media

#YearOnTikTok 2024: Celebrating African culture, connection and creativity

6 Dec 2024

Direct flights, visa improvements key to enhancing SA-India tourism

Travel

Direct flights, visa improvements key to enhancing SA-India tourism

6 Dec 2024

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

Marketing & Media

Chasing the Sun producers, T+W win top spot at 2024 Sport Industry Awards

4 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity

Sponsorship

Investing in unity: The true impact of sports sponsorships in South Africa

26 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Spar’s new video Paris Impossible encourages support for South Africa’s Paralympians while showcasing its Spar2U delivery app (Image supplied)

Advertising

Spar’s Paris Impossible: Where laughter and patriotism meet

9 Sep 2024

SU’s central events and conferencing office scoops industry award

Higher Education

SU’s central events and conferencing office scoops industry award

Issued by Stellenbosch University 28 Aug 2024

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Research

NIQ South Africa releases FMCG and Tech Durables sales data for Q2 2024

Issued by NielsenIQ 15 Aug 2024

Branding

Castle Lager, Africa's most valuable beer, shows 22% growth in brand value

Jeremy Sampson 31 Jul 2024

Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided

Sponsorship

Premium sports events make brands work harder for fans attention

26 Jul 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © SA Rugby The battle over sports broadcasting has heated up as Media responded to Saru's support of the SABC's decision to not broadcast the recent Springboks - Ireland Tests

TV

DStv - eMedia sports broadcasting rights saga continues as Sports Minister joins the fight

Danette Breitenbach 15 Jul 2024

Social Media

Olympics 2024: what new social media guidelines mean for athletes and their sponsors

Layckan Van Gensen 8 Jul 2024

Gauteng goes pink as 947 partners with PinkDrive to fight cancer

Media

Gauteng goes pink as 947 partners with PinkDrive to fight cancer

Issued by Primedia Broadcasting 11 Jun 2024

Beyond borders – AfriGIS develops verified geospatial data for Africa

Digital

Beyond borders – AfriGIS develops verified geospatial data for Africa

Issued by AfriGIS 30 May 2024

Source: © TV with Thinus The Audit Bureau of Circulations of South Africa (ABC) has released the Q1 for magazines

Magazines

Magazines: ABC Q1 2024: Notable growth

23 May 2024

5 reasons sports betting is booming in SA

Sport

5 reasons sports betting is booming in SA

Retief Uys, 20 May 2024

The evolution of South Africans' interest in sport

Sport

The evolution of South Africans' interest in sport

26 Apr 2024

Source: Supplied

MICE

ATM 2024 to explore transformative innovation, entrepreneurship in global travel

23 Apr 2024

Tune into the Eastern Cape and Garden Route lifestyle with Algoa FM

Radio & Audio

Tune into the Eastern Cape and Garden Route lifestyle with Algoa FM

Dennis Karantges, Issued by Algoa FM 12 Apr 2024

Ignition Group announces title sponsorship of Polocrosse World Cup

Sponsorship

Ignition Group announces title sponsorship of Polocrosse World Cup

Issued by Ignition Group 5 Apr 2024

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Social Media

Key take-outs from the Hootsuite Social Media Consumer Report 2024

Issued by Brandfundi 5 Apr 2024

How to avoid online ticket fraud

Events

How to avoid online ticket fraud

27 Mar 2024

Source: Supplied.

Sports Science

Could tech help turn sports in SA into an economic growth sector?

Andrew Bourne 26 Apr 2024

Primedia Broadcasting announces key staff appointments in strategic expansion

Media

Primedia Broadcasting announces key staff appointments in strategic expansion

Issued by Primedia Broadcasting 20 Mar 2024

Absa Run Your City Series partners with Cansa as its official charity for 2024

CSI

Absa Run Your City Series partners with Cansa as its official charity for 2024

Issued by CANSA 12 Mar 2024

The Limpopo Mirror is published in Louis Trichardt, a town in the north of South Africa’s Limpopo province. Photo: Anton van Zyl

Media

Google and Facebook are killing local news

Nathan Geffen and Anton van Zyl 8 Mar 2024

Image: Bizcommunity., Lesley Svenson. The ABC audited circulation figures show a significant annual decline of 12% for the magazine sector

Magazines

ABC Q4 2023: Magazines: Sporting events fuel growth despite overall magazine circulation decline

Danette Breitenbach 21 Feb 2024

Image: Bizcommunity, Lesley Svenson. Newspaper circulation is showing stability despite a 5.7% year-on-year decline, while Q4 experienced a marginal drop of -1.5% compared to Q3 says the ABC

Newspapers

ABC Q4 2023: Newspapers: Stable with marginal declines

Danette Breitenbach 21 Feb 2024

Michael Cera stars in a Cerave ad. Source: YouTube.

Advertising

#SuperBowl2024: Michael Cera, Beyoncé, Usher and more star in $7m ads

Karabo Ledwaba 12 Feb 2024

Advertising

With higher fees and more ads, streaming services are cashing in using the old cable TV tactics

Kathryn Cramer Brownell 10 Jan 2024

City of Cape Town events generate almost R4bn for economy

Events

City of Cape Town events generate almost R4bn for economy

8 Jan 2024

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Events & Conferencing

Johannesburg Expo Centre: A cultural and economic cornerstone of South Africa

Issued by Rand Show 6 Dec 2023

Advertising

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Source: www.rugbyworld.com

Branding

#RWC2023: The Rugby World Cup 2023 logo - the font that speaks French

Terry Levin 27 Oct 2023

Motherland OMNi: Uniting businesses and South African communities through authentic connections

Digital

Motherland OMNi: Uniting businesses and South African communities through authentic connections

Issued by Motherland OMNi 17 Oct 2023

Gauteng launches Khanya Lesedi Sports School of Specialisation

Skills Training

Gauteng launches Khanya Lesedi Sports School of Specialisation

27 Sep 2023