Product marketing | Bizcommunity

Product marketing | Bizcommunity

News

Two Tone Global celebrates 1 year of changing perceptions with GWM

Trends

Two Tone Global celebrates 1 year of changing perceptions with GWM

Issued by GWM 11 Aug 2026

AI theatre is the most expensive show in marketing

Marketing

AI theatre is the most expensive show in marketing

Mat Sexwale, Issued by Brave Group 24 Jul 2026

Pick n Pay is answering rugby's most enduring question with Eat Like a Champion – a new Springbok campaign, with dozens of Easter eggs celebrating rugby culture (Image supplied)

Advertising

#BehindtheCampaign | Pick n Pay’s Eat Like a Champion answers age old question

15 Jul 2026

It’s not about timing the feed. It’s about time in the feed

Digital

It’s not about timing the feed. It’s about time in the feed

Mathabatha Sexwale, Issued by Brave Group 3 Jul 2026

Fandom as algorithmic fuel: How AI is killing traditional marketing

Marketing

Fandom as algorithmic fuel: How AI is killing traditional marketing

Mathabatha Sexwale, Issued by Brave Group 29 Jun 2026

The invisible hand: Architecting advocacy without selling out

Marketing

The invisible hand: Architecting advocacy without selling out

Mathabatha Sexwale, Issued by Brave Group 15 Jun 2026

Busting the 9 AI myths that are holding ad agencies back

Artificial Intelligence

Busting the 9 AI myths that are holding ad agencies back

Mathabatha Sexwale, Issued by Brave Group 25 May 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

6 ways brands need to rethink marketing in 2026

Marketing

6 ways brands need to rethink marketing in 2026

21 Jan 2026

Ben Woolfe directed the film. Source: Supplied.

Advertising

#BehindtheCampaign: A cinematic Christmas with Samsung UK

15 Dec 2025

Ford to revise Ranger and Everest line-up in 2026

Dealers

Ford to revise Ranger and Everest line-up in 2026

27 Nov 2025

Ford SA revamps Ranger, Everest range with new engine line-up

Dealers

Ford SA revamps Ranger, Everest range with new engine line-up

6 Nov 2025

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Marketing

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Mathabatha Sexwale, Issued by Brave Group 21 Oct 2025

Your mass market strategy may be wrong. Here’s why

Marketing

Your mass market strategy may be wrong. Here’s why

Mathabatha Sexwale, Issued by Brave Group 4 Sep 2025

Sales

Edelman report: Smart thought leadership outperforms traditional B2B marketing

Karabo Ledwaba 27 Jun 2025

The One Club for Creativity

Key insights from The One Show 2025 you can’t miss

6 Jun 2025

Ezra Ndolo promoted to managing director, dentsu Tanzania

Advertising

Ezra Ndolo promoted to managing director, dentsu Tanzania

Issued by Dentsu 1 Apr 2025

Adetutu Laditan's mission to position the African creator

Social Media

Adetutu Laditan's mission to position the African creator

13 Mar 2025

Liberty and MyBroadband partner to launch new podcast series

Podcasts

Liberty and MyBroadband partner to launch new podcast series

Issued by Broad Media 4 Dec 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

How To Start Up

No magic genes needed: Anyone can master entrepreneurship

Heather Lowe 12 Sep 2024

#WomensMonth: How Iviwe Poti became a top digital marketing specialist at Isuzu SA

Dealers

#WomensMonth: How Iviwe Poti became a top digital marketing specialist at Isuzu SA

Imran Salie 30 Aug 2024

Creative Coffee Week kicks off in Durban bringing the biggest names in global coffee

Events

Creative Coffee Week kicks off in Durban bringing the biggest names in global coffee

24 Jul 2024

Volkswagen brings new electric SUVs to South Africa

Automotive

Volkswagen brings new electric SUVs to South Africa

Imran Salie 17 Jul 2024

Iveco, RFA celebrate truck drivers with #ThankYouTrucker campaign

Transport

Iveco, RFA celebrate truck drivers with #ThankYouTrucker campaign

28 Jun 2024

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Marketing

Effie South Africa hosts dialogue on AI's impact on marketing effectiveness

Issued by Association for Communication and Advertising 10 Jun 2024

Courtney Williams is part of the cohort. Source: LinkedIN.

Cannes Lions

Lions announces 2024 scholarship recipients, SA on the list

30 May 2024

Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN.

Cannes Lions

Big representation from Africa at Cannes Lions 2024

Karabo Ledwaba 11 Apr 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Nissan to test African demand for its e-power hybrid vehicle

Fuel & Energy

Nissan to test African demand for its e-power hybrid vehicle

27 Mar 2024

Ogilvy’s new AI-driven campaign for Audi, makes the impossible possible

Marketing

Ogilvy’s new AI-driven campaign for Audi, makes the impossible possible

Issued by Ogilvy South Africa 25 Mar 2024

Audi SA and Ogilvy team up to create new AI-powered ad campaign

Commercial & Industrial

Audi SA and Ogilvy team up to create new AI-powered ad campaign

12 Mar 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.

Marketing

PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

#BizTrends2024: Audi SA's top 5 electric vehicle trends for 2024

Trends

#BizTrends2024: Audi SA's top 5 electric vehicle trends for 2024

Tarryn Knight 24 Jan 2024

Minimal changes, maximum comfort: Asics Gel-Nimbus 26 shoe

Fashion & Homeware

Minimal changes, maximum comfort: Asics Gel-Nimbus 26 shoe

Issued by Old Friends Young Talent (OFyt) 19 Jan 2024

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

Lifestyle

Riot Games, HP Inc partner to level up e-sports and gaming worldwide

11 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Mental health

Financial security, insurance, and partnerships: Key tools for tackling global mental-health challenges

30 Oct 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Dealers

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

New technology on show at Propak Cape reflecting latest industry trends

Exhibitions & Events

New technology on show at Propak Cape reflecting latest industry trends

Issued by Propak Cape 25 Oct 2023

Carl Thomen is the product marketing lead at Peach Payments. Source: Supplied.

#BehindTheBrandManager

#BehindtheBrandManager: Carl Thomen, product marketing lead at Peach Payments

Karabo Ledwaba 11 Sep 2023

Terence Steenkamp joins Audi SA as PR, relationships manager

Dealers

Terence Steenkamp joins Audi SA as PR, relationships manager

18 Jul 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

How smart last-mile delivery tech boosts click and collect reliability

Distribution

How smart last-mile delivery tech boosts click and collect reliability

17 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023