Old Friends Young Talent (OFyt) - that bunch of wise, very experienced advertising people working with some very smart, younger, slightly better-looking people - recently created the brand collateral for TFG (The Foschini Group) reimagined pure play jewellery brand, Galaxy and Co. 18 Mar 2021Read more
Old Friends Young Talent's (OFyt) National Creative Director Chris Gotz and CEO Paul Newman discuss the company's recent decision to remain independent, how they are staying true to their core mission of finding and encouraging talent that has been denied the normal "privileged" entrance to advertising, as well as the impact of Covid-19 and the outlook of the advertising industry for 2021... 1 Feb 2021Read more
When the V&A Waterfront approached Old Friends Young Talent (OFyt) for a creative campaign that would let people know that their gift cards are available to purchase online, the agency knew that this is a much bigger brief than just an announcement. After all, the V&A Waterfront is much more than just a mall. 9 Oct 2020Read more
