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Old Friends Young Talent (OFyt) Press Office
A unique union of global experience and talent from the streets to create fresh, involving, indigenous South African marketing solutions.
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Latest news

Minimal changes, maximum comfort: Asics Gel-Nimbus 26 shoe
Asics announces the launch of the Gel-Nimbus™ 26 shoe. With improvements to the fit and better grip, the 26th edition of the brand’s flagship cushioned running shoe delivers an even smoother ride. 19 Jan 2024 Read more

Satrix joins Old Friends Young Talent as their newest client
Satrix has appointed Old Friends Young Talent (OFYT) as their new creative agency. 26 May 2023 Read more

Bootlegger appoints Old Friends Young Talent as their creative agency
Old Friends Young Talent has been appointed to champion Bootlegger's national strategic, branding, communications and digital efforts. 16 May 2023 Read more

Old Friends Young Talent wins G-Star RAW SA PR account
As of 1 April, G-Star RAW appointed OFYT to lead their public relations efforts. OFYT will support G-Star RAW in their quest to remain the number-one denim brand globally and continue pushing boundaries in the South African fashion space. 20 Apr 2023 Read more

OFYT appoints Nandi Zuma as new head of PR and exco member
OFYT is thrilled to announce the appointment of Nandi Zuma as their new new head of PR and a member of their executive committee (exco). 9 Feb 2023 Read more

OFyt emerges as a collection of communication experts
Over the last 18 months, Old Friends Young Talent (OFyt), one of the longest-standing independent agencies in the country, has experienced rapid growth. A new structure, alongside newly-arrived management sees an agency distinctly-adapted to an industry that is changing in real time. The team, including some stellar and recognisable industry faces, is well-positioned to win even more new business, and attract the best talent. 9 Nov 2022 Read more

Lockdown's crazy journey for OFyt and The Crazy Store
Success can be achieved during lockdown thanks to a longstanding agency client relationship 14 Apr 2021 Read more

OFyt creates brand collateral for newly launched Galaxy and Co.
Old Friends Young Talent (OFyt) - that bunch of wise, very experienced advertising people working with some very smart, younger, slightly better-looking people - recently created the brand collateral for TFG (The Foschini Group) reimagined pure play jewellery brand, Galaxy and Co. 18 Mar 2021 Read more

OFyt creates new visual language for Jack & Coke
The new visual language will be used globally to solidify the relationship between the two brands 25 Feb 2021 Read more

Q&A: Chris Gotz and Paul Newman on OFyt remaining independent and true to core mission
Old Friends Young Talent's (OFyt) National Creative Director Chris Gotz and CEO Paul Newman discuss the company's recent decision to remain independent, how they are staying true to their core mission of finding and encouraging talent that has been denied the normal "privileged" entrance to advertising, as well as the impact of Covid-19 and the outlook of the advertising industry for 2021... 1 Feb 2021 Read more

OFyt creates an online gift card that offers an experience for the V&A Waterfront
When the V&A Waterfront approached Old Friends Young Talent (OFyt) for a creative campaign that would let people know that their gift cards are available to purchase online, the agency knew that this is a much bigger brief than just an announcement. After all, the V&A Waterfront is much more than just a mall. 9 Oct 2020 Read more

OFYT launches new TVC for Kia and showcases the power to suprise
Old Friends Young Talent (OFYT) has launched a new television commercial (TVC) for KIA Motors. 28 Sep 2020 Read more

Old Friends Young Talent winning streak continues
Old Friends Young Talent has added to its client portfolio pedigree by welcoming FUTURELIFE® to its stable of brand partners. The agency has hit the ground running by reworking the brand strategy and putting together a new campaign for the functional food brand, which is supported by a television commercial (TVC), public relations, in-store and social media campaign. 15 Jul 2020 Read more

Autograph Gin: Distilling Something Different
Of all the various spirit categories that make up the dynamic culture of drink around the world, gin arguably has the most storied past - its heritage tells the story from Benedictine monks and the black plague, to London's gin craze, to the lips of cosmopolitan society. 28 Mar 2020 Read more

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