Paywall | Bizcommunity

Paywall | Bizcommunity

News

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Q&A: Mokebe Thulo on Building a Better Tomorrow with Aware.org

ESG

Q&A: Mokebe Thulo on Building a Better Tomorrow with Aware.org

Issued by Aware.org 21 Oct 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

While Google doesn't sell hardware in South Africa, local Fitbit users have been thrown a lifeline.

Mobile & Apps

Google remembers that Fitbit exists, new features coming

Lindsey Schutters 14 Aug 2024

Media

CNN announces retrenchments and paywall

11 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Image supplied.
The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa.

The One Club for Creativity

‿ and us Dubai named One Club's top Middle East and Africa agency

5 Jan 2024

Image supplied. The Wan-ifra's Best Practice in Innovation report features best practice case studies from Nigeria and South Africa

Media

Wan-Ifra's Best practice in digital innovation report includes Nigeria and SA case studies

28 Dec 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions

Cannes Lions

#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

Daily Maverick's DM168 newspaper posts impressive 11.6% circulation growth amid industry decline

Newspapers

Daily Maverick's DM168 newspaper posts impressive 11.6% circulation growth amid industry decline

Issued by Daily Maverick 24 May 2023

Social Media

TikTok content creators may soon charge followers to view videos

16 Feb 2023

2022 - A year of misery or optimism for marketers? Part 1

Marketing

2022 - A year of misery or optimism for marketers? Part 1

Tom Manners, Issued by Clockwork 7 Nov 2022

Marketing

Warc and MMA Global release state of modern marketing report

10 Oct 2022

Can you effectively articulate your differentiators? There is training for that!

Media

Can you effectively articulate your differentiators? There is training for that!

Lesley Rencontre, Issued by DUO Marketing + Communications 20 Jul 2022

MTN is in discussion to buy Telkom

Telecoms & Networks

MTN is in discussion to buy Telkom

15 Jul 2022

Wordle: how a simple game of letters became part of the New York Times' business plan

Services

Wordle: how a simple game of letters became part of the New York Times' business plan

Mark Brill 4 Feb 2022

Source: © Stafford Ondego The Standard Group's converged, modern, digital-first newsroom during its official launch in November 2021

Publishing

Data, not journalism, the key to a successful paywall

Danette Breitenbach 31 Jan 2022

10 Questions to help you pick a better fundraising platform

NGO, NPO & Social Enterprise

10 Questions to help you pick a better fundraising platform

15 Dec 2021

Source: ©rawpixel

Digital

Wan-Ifra 2021 announces Digital Media Awards Worldwide

1 Dec 2021

Henriëtte Loubser, Netwerk24's editor-in-chief

Online Media

Netwerk24 undergoing a metamorphosis

14 Sep 2021

New research: South African online audience news consumption and behaviour report

Research

New research: South African online audience news consumption and behaviour report

Issued by IAB South Africa 26 Aug 2021

Media

Africa Digital Media Awards announces 2021 winners

23 Jul 2021

Events & Conferencing

INMA recognises 58 initiatives with top prizes in Global Media Awards

7 Jun 2021

Why conservation needs positive storytelling

Environment & Natural Resources

Why conservation needs positive storytelling

Amy Pieterse, Issued by Ginkgo Agency 21 May 2021

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Trends

#BizTrends2021: Media trends; the picture is not pretty, and it will get worse

Styli Charalambous 6 Jan 2021

#BizTrends2021: The impact of the media evolution on PR and communication

Trends

#BizTrends2021: The impact of the media evolution on PR and communication

Francois van Dyk 6 Jan 2021

Fierce and fearless, Lifestyling.co.za launches in lockdown

Online Media

Fierce and fearless, Lifestyling.co.za launches in lockdown

Sam Swaine 5 Nov 2020

The reason behind Caxton local newspapers free subscription model

Media

The reason behind Caxton local newspapers free subscription model

Issued by Spark Media 21 Jul 2020

Lisa MacLeod, head of digital, Tiso Blackstar Group.

Trends

#BizTrends2020: End of an era as the 3rd party cookie crumbles

Lisa Macleod 14 Jan 2020

The panel was moderated by Francis Herd. The panellists included Carol Mohlala, Phatiswa Magopeni, Philip Schworbel and Siyabonga Africa. © Goethe-Institut South Africa. Taken by Judit Hoffkamp.

Media

Future of Journalism: Media funding crisis runs deep

Danette Breitenbach 23 Sep 2019

Image source: Gallo/Getty.

Advertising

The role of big data in the digital world

17 Sep 2019

Jesper Doub, the director of news partnerships EMEA at Facebook.

Social Media

How data is changing journalism and the role Facebook plays in the news industry

Juanita Pienaar 17 Sep 2019

Image credit: Google Chrome.

Digital

You can now circumvent 'soft' paywalls with Google Chrome 76

Andy Walker 2 Aug 2019

Winners announced for 2019 Inma Global Media Awards

Media

Winners announced for 2019 Inma Global Media Awards

20 May 2019

Styli Charalambous, publisher and CEO at Daily Maverick.

Trends

#BizTrends2019: The pivot to reality for news media

Styli Charalambous 18 Jan 2019