Metrics | Bizcommunity

Metrics | Bizcommunity

News

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 16 hours

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 17 hours

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

Talent Acquisition

Why a CRO is the most important C-suite hire of 2026

15 Apr 2026

Supplied image: Adrian Moors

Management & Leadership

SA boards: Moving beyond box-ticking to real corporate accountability

Adrian Moors 14 Apr 2026

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

Retail Marketing

IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

13 Apr 2026

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 10 Apr 2026

Engaging the financially excluded market – how private equity can be an architect for inclusion

Financial Services

Engaging the financially excluded market – how private equity can be an architect for inclusion

Issued by Articulate Partners 8 Apr 2026

Image credit: on

Food, Water & Energy Security

South Africa’s drinking water systems are critical but stable, warns SANBWA

Charlotte Metcalf 8 Apr 2026

Your consumer isn’t who you think they are right now

Branding

Your consumer isn’t who you think they are right now

Nomonde Keswa, Issued by eatbigfish 8 Apr 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 7 Apr 2026

Dr Lynne Derman, Executive Director People & Talent at 21st Century

Management & Leadership

Regaining engagement: Why coaching is no longer a luxury for executives

Dr Lynne Derman 2 Apr 2026

Reflecting on CFAO South Africa’s 2025 financial year

Commercial & Industrial

Reflecting on CFAO South Africa’s 2025 financial year

Andrew Velleman, Issued by Stone 2 Apr 2026

Oratile Papo explains what four years of running a social media agency actually taught her (Image source: © 123rf )

Social Media

Social media is not a vending machine, it’s a relationship

Oratile Papo 7 Apr 2026

The Rand Show celebrates a range of accolades

Events

The Rand Show celebrates a range of accolades

Issued by Rand Show 2 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Advertising

Spotify releases new ad formats

1 Apr 2026

Image source: limbi007 –

Management & Leadership

Beyond the dashboard: Why leaders can’t outsource critical decision-making to AI

Nadia Leita 31 Mar 2026

Branding

Top brands boost SA's economy with R771bn

27 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

The great escape: These West Coast towns are crushing expectations

Residential Property

The great escape: These West Coast towns are crushing expectations

Issued by Biggles Removals 26 Mar 2026

Women in governance: Why representation, influence, and capability matter more than ever

Management & Leadership

Women in governance: Why representation, influence, and capability matter more than ever

Issued by Gordon Institute of Business Science 26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Image source: DC Studio from

Cyber Law

GenAI in SA: Balancing legal risks and operational rewards for businesses

Ginen Moodley 24 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Digital

Arora Online drives influencer success for Africa’s Business Heroes 2026 Summit

Issued by Arora Online 20 Mar 2026

Marketing

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

Rethinking corporate wellness: From perks to performance

Medical Aid

Rethinking corporate wellness: From perks to performance

Issued by Medihelp 20 Mar 2026

Research

Brand intelligence for a competitive advantage

Issued by BMi Research 19 Mar 2026

Submissions are now open for the inaugural Africa Consultancy Performance Index, EArned Media's data-driven benchmark that recognises PR consultancies across a range of key industry metrics (Image supplied)

PR & Communications

Inaugural Africa Consultancy Performance Index opens for PR agencies

18 Mar 2026

The resurgence of curated newsletters is visible globally and in South Africa (Image supplied)

Media

Exclusive | The growing appetite for curated newsletters and content

17 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

Media

#Newsmaker | The man behind Africa's first AI-powered media monitoring network

Danette Breitenbach 13 Mar 2026

Bridging the gallery and the classroom: A new art education resource to transform teaching and learning

Primary & Secondary Education

Bridging the gallery and the classroom: A new art education resource to transform teaching and learning

Issued by University of Pretoria 12 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

Source: Supplied. Chris Smith, senior vice president for MEA and APAC at RIB Software.

Construction & Engineering

Why South Africa’s construction delays could signal systemic failures

11 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Turning dashboard data into headlines

Digital

Turning dashboard data into headlines

Issued by Location Bank 11 Mar 2026

Case Study: Behind Hungry Lion’s always-on digital network across Africa

Technology

Case Study: Behind Hungry Lion’s always-on digital network across Africa

10 Mar 2026

Yassin Aberra, founder and CEO of Social Market Way, breaks down what social listening actually means, why legacy brands are moving now, and what the competitive stakes look like for those who don't (Image source: © 123rf )

Digital

What is social listening and why it is important

Yassin Aberra 9 Mar 2026

Source: Reuters.

Banking

FirstRand's half-year earnings up 11% on strong revenue, better credit metrics

Anathi Madubela 5 Mar 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Advertising

Hear the 'Titan of Transparency' on the $172bn online ad fraud crisis

Issued by Association for Communication and Advertising 4 Mar 2026

Growthpoint advances retail portfolio strategy with R75m redevelopment of Walmer Park Shopping Centre

Retail & Hospitality Property

Growthpoint advances retail portfolio strategy with R75m redevelopment of Walmer Park Shopping Centre

Issued by Catchwords 4 Mar 2026

Source: Pexels.

Markets & Investment

How new property tax proposals in Cape Town could alter rental yields

27 Feb 2026

Global survey reveals growing AI adoption gap as organisations struggle with talent, technology, and governance readiness

Finance

Global survey reveals growing AI adoption gap as organisations struggle with talent, technology, and governance readiness

Issued by AICPA & CIMA 27 Feb 2026

Value over badge: What SA’s used car market looked like in 2025

Commercial & Industrial

Value over badge: What SA’s used car market looked like in 2025

26 Feb 2026

Image source: DC Studio from

Employment Equity

From compliance to credibility: The CFO's guide to BEE success

Snehal Desai 26 Feb 2026

CRM, CX, UX

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

Avashnee Moodley 26 Feb 2026