Marketing communication | Bizcommunity

Marketing communication | Bizcommunity

News

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Advertising

Nash Koosialee appointed Avatar managing partner

29 Aug 2025

#WomensMonth: Rochelle de Paiva steps up as vice president of communications at Anglo American

Women's Month

#WomensMonth: Rochelle de Paiva steps up as vice president of communications at Anglo American

Karabo Ledwaba 20 Aug 2025

PR & Communications

Why editorial credibility is your brand’s new north star in the age of AI search

Judith Middleton, Issued by DUO Marketing + Communications 25 Jul 2025

Savanna presents: The Weekend of Marvels in Durban this July

Events

Savanna presents: The Weekend of Marvels in Durban this July

Issued by OnPoint PR 19 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Why creativity is the most valuable skill for the jobs of tomorrow

Education

Why creativity is the most valuable skill for the jobs of tomorrow

Issued by AAA School of Advertising 15 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Source: © Behance Ogilvy South Africa Cape Town is the top-ranking agency for the One Club's Middle East & Africa region with seven SA agencies featured in the regional rankings

The One Club for Creativity

Seven SA agencies feature in One Club’s regional rankings, Ogilvy Cape Town ranked No.1

7 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Advertising

Publicis’ Katherine Jones leads the charge in advertising’s production renaissance

Issued by Publicis Groupe Africa 9 Dec 2024

SU wins big at annual marketing and communication awards

Marketing

SU wins big at annual marketing and communication awards

Issued by Stellenbosch University 4 Dec 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Image by Lesley Svenson, Bizcommunity. Five South Africans have been named in Provopke Media's 2024 Influence 100 list. L to r: Nontokozo Madonsela, Jacqui O'Sullivan, Nompilo Morafo, Stephen Chege, and Nevashnee Naicker

PR & Communications

5 South Africans on Provoke Media’s 2024 Influence 100 list

5 Aug 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

AAA School of Advertising Open Day 5 and 6 July

Education

AAA School of Advertising Open Day 5 and 6 July

Issued by AAA School of Advertising 3 Jul 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

The One Club for Creativity

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024

The One Club for Creativity

SA leads The One Show regional tally, with Ogilvy heading up the winners

17 May 2024

Doug Place has won marketer of the year. Source: Supplied.

Marketing

Nando's CMO Doug Place crowned 2024 MAA Marketer of the Year

27 Mar 2024

The top three finalists for the 2024 MAA Rising Star of the Year Award. Source: Supplied.

Marketing

Meet the finalists for the 2024 MAA Rising Star of the Year Award

26 Mar 2024

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Research

Driving customer-centricity through harmonising insights, strategy, and operational implementation

Issued by React Customer Research 20 Feb 2024

HKLM Branding x aaa School of Advertising: A graduate’s success story

Education

HKLM Branding x aaa School of Advertising: A graduate’s success story

Issued by AAA School of Advertising 12 Feb 2024

Higher Education

Building a strong personal brand in the digital age: Insights and strategies

Prabashni Reddy, Issued by Regent Business School 18 Dec 2023

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue

Advertising

Exploring the intersection of technology and marketing effectiveness at upcoming Effie SA dialogue

Issued by Association for Communication and Advertising 22 Sep 2023

Obi Asika will be speaking at the upcoming Nedbank IMC Conference. SOurce: Supplied.

IMC Conference

#BehindtheIMC: Obi Asika, founder and chairman of Dragon Africa

17 Aug 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Image supplied. Cathy Gathu has joined Ogilvy Africa as managing partner

Marketing

Cathy Gathu appointed Ogilvy Africa's managing partner

28 Jul 2023

Recognising remarkable results: Introducing the 2023 Effie Awards Jury

Marketing

Recognising remarkable results: Introducing the 2023 Effie Awards Jury

Issued by Association for Communication and Advertising 11 Jul 2023

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Advertising

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Issued by Association for Communication and Advertising 7 Jul 2023

702's Walk-the-Talk event returns

Radio & Audio

702's Walk-the-Talk event returns

Issued by Primedia Broadcasting 7 Jul 2023

Secure your spot at the Effie Awards 2023 Gala and witness the industry's finest achievements

Marketing

Secure your spot at the Effie Awards 2023 Gala and witness the industry's finest achievements

Issued by Association for Communication and Advertising 19 Jun 2023

Deadline to enter the Effie Awards extended

Marketing

Deadline to enter the Effie Awards extended

Issued by Association for Communication and Advertising 8 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts

Events & Conferencing

Effie South Africa hosts dialogue on Creative and Effective Marketing with leading industry experts

Issued by Association for Communication and Advertising 18 May 2023

Effie dialogue series returns with an expanded programme featuring 4 thought-provoking panels

Marketing

Effie dialogue series returns with an expanded programme featuring 4 thought-provoking panels

Issued by Association for Communication and Advertising 9 May 2023

Effie South Africa announces call for 2023 Awards jury members

Marketing

Effie South Africa announces call for 2023 Awards jury members

Issued by Association for Communication and Advertising 25 Apr 2023

Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.

Marketing & Media

Creative agencies contribute to Spanish advertisers' business growth

14 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Marketing

Why some SA brands struggle to produce effective marketing campaigns

Tanya Pato 5 Apr 2023

DUO sees strong start to 2023 with another international award and jobs on offer for experienced digital PR professionals

PR & Communications

DUO sees strong start to 2023 with another international award and jobs on offer for experienced digital PR professionals

Issued by DUO Marketing + Communications 27 Feb 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023