Digital out of home | Bizcommunity

Digital out of home | Bizcommunity

News

OOH media globally has had its best year to date, with global OOH spend in 2024 reaching $46.2bn (Image supplied)

OOH

Global OOH media hits $46.2bn in its best year to date

4 hours

10 trends shaping the future of digital out-of-home

OOH

10 trends shaping the future of digital out-of-home

Simon Wall, Issued by Tractor Outdoor 26 Jun 2025

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

Get ready to ace your marketing game!

OOH

Get ready to ace your marketing game!

Issued by Epic Outdoor 6 Jun 2025

The OOH campaign debuted in Cape Town for the South African consumers. Source: Supplied.

OOH

Corona flips the script with Hidden Sunsets OOH campaign

5 Jun 2025

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

OOH

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Issued by Vicinity Media 27 Feb 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

The case for Cape Town

OOH

The case for Cape Town

Issued by Tractor Outdoor 7 Nov 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

The Loeries Young Creative Award winner

Loeries Creative Week

The Loeries Young Creative Award winner

Issued by Loeries 15 Oct 2024

Loeries night one

Loeries Creative Week

Loeries night one

Issued by Loeries 14 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Branding

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Fixing the bAIs performed well at the AME Awards. Source: YouTube.

Advertising

Middle East shines at AME Awards 2024 with leading AI campaign

20 Sep 2024

Remote worker visa, tour scheme to boost SA’s tourism and economy

Travel

Remote worker visa, tour scheme to boost SA’s tourism and economy

18 Sep 2024

Tractor Outdoor appoints new DOOH sales lead to advance its programmatic offering

OOH

Tractor Outdoor appoints new DOOH sales lead to advance its programmatic offering

Issued by Tractor Outdoor 10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Image source: welcomia –

Immigration & Citizenship Law

Visa applicants to receive outcomes of visa waiver applications digitally

2 Sep 2024

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Advertising

Real-time wins: How Vicinity Media's omnichannel solution scored Lay's a 32.4% retail boost

Issued by Vicinity Media 28 Aug 2024

(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

OOH

DOOH initiative to transform health & wellness landscape

5 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

OOH

Jacques du Preez appointed to the World Out of Home Organization board

Issued by Provantage 15 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

OOH

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Issued by Tractor Outdoor 11 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Rogerwilco announces senior appointments

Digital

Rogerwilco announces senior appointments

Issued by Rogerwilco 4 Jul 2024

Outdoor network expands digital rotator network with new site in George

Advertising

Outdoor network expands digital rotator network with new site in George

Issued by Provantage 27 Jun 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

OOH

Out of Home breaks through 5% barrier

7 Jun 2024

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

OOH

Visionet launches at Kruger Mpumalanga International following Airport Ads’ media rights extension

Issued by Provantage 5 Jun 2024

The power of place in modern marketing

Marketing

The power of place in modern marketing

Christen Werth & Paul Stemmet, Issued by Dentsu 23 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

OOH

Provantage launches SA’s first real-time, place-based media audience measurement tool – Protrack

Issued by Provantage 30 Apr 2024

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude

OOH

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude

Issued by Primedia Out-of-Home 15 Apr 2024

Image supplied. Yonder claimed the coveted title of Agency of the Year at the MMA Sa Smarties Awards last night

Marketing

Pep, Yonder and Flow Communications take top spots at MMA SA Smarties Awards

12 Apr 2024

Provantage and T+W launch Ant Lion - A full service digital content agency

Digital

Provantage and T+W launch Ant Lion - A full service digital content agency

Issued by Provantage 10 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Tim Bleakley in South Africa. Source: Supplied.

OOH

Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

OOH

Cape Town International Airport makes the top 3 in the world – and big brands are noticing

Issued by Provantage 6 Mar 2024

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

OOH

Outdoor Network’s rotating digital billboard network goes national, maximising ROI for advertisers

Issued by Provantage 5 Mar 2024

OOH

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Image supplied.

OOH

Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024