Customer journey | Bizcommunity

Customer journey | Bizcommunity

News

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

Digital and wellness ecosystems reshape the future of the long-term insurance industry

Insurance & Actuarial

Digital and wellness ecosystems reshape the future of the long-term insurance industry

Issued by Insight Survey 15 Jun 2026

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Technology

#YouthMonth | Ocean Basket's Lizandre Keller on why brands are rewriting the rules for Gen Z

Evan-Lee Courie 10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

PR & Communications

How to lose a customer in 16 days

William Smook 8 Jun 2026

How Kenya Airways is rethinking mobile as the centre of the passenger journey

Travel

How Kenya Airways is rethinking mobile as the centre of the passenger journey

Issued by Bluegrass Digital 4 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Busting the 9 AI myths that are holding ad agencies back

Artificial Intelligence

Busting the 9 AI myths that are holding ad agencies back

Mathabatha Sexwale, Issued by Brave Group 25 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Youlon Naidoo, Executive Head of Claims and Procurement at Miway

Insurance & Actuarial

How Miway turned claims into an online sentiment success story

Issued by MSL South Africa 11 May 2026

Dis-Chem reimagines healthcare retail with Melrose Arch Health Hub

Retailers

Dis-Chem reimagines healthcare retail with Melrose Arch Health Hub

8 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

African retail’s future hinges on tech-driven consumer insights

CRM

African retail’s future hinges on tech-driven consumer insights

Blessed Hwaire 23 Apr 2026

Physical retail stores aren't disappearing, just evolving

Retail

Physical retail stores aren't disappearing, just evolving

22 Apr 2026

From intent to purchase: How Vicinity Media is redefining the dealership journey

OOH

From intent to purchase: How Vicinity Media is redefining the dealership journey

Issued by Vicinity Media 20 Apr 2026

Record sales, shifting rules: The new battle for South Africa’s car buyers

Marketing

Record sales, shifting rules: The new battle for South Africa’s car buyers

Issued by Rogerwilco 17 Apr 2026

EXCLUSIVE: The rise of AI-driven hyper-personalisation loyalty programmes

Banking & Finance

EXCLUSIVE: The rise of AI-driven hyper-personalisation loyalty programmes

Salomon Erasmus 10 Apr 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 7 Apr 2026

Woolworths introduces 4 concepts, one integrated experience at Sandton Gate Precinct

Retailers

Woolworths introduces 4 concepts, one integrated experience at Sandton Gate Precinct

31 Mar 2026

Artificial intelligence is reshaping customer experience at every touchpoint, but brands that win will be those that balance smart automation with genuine human connection. (Image supplied)

Artificial Intelligence

5 ways AI is transforming CX

Terena Chetty 27 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Controlling your loyalty channel leads to better customer insights

CRM

Controlling your loyalty channel leads to better customer insights

Len Lubbe 11 Mar 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

Neglecting customer experience is stunting small business growth

CRM

Neglecting customer experience is stunting small business growth

Liezel Jonkheid 2 Mar 2026

Cape Union Mart and Offernet turn real-time weather into revenue

Advertising

Cape Union Mart and Offernet turn real-time weather into revenue

Issued by Offernet 26 Feb 2026

Behind Dis-Chem's Better Rewards: How fintech, real-time data and retail tech are redefining loyalty in SA

Retail

Behind Dis-Chem's Better Rewards: How fintech, real-time data and retail tech are redefining loyalty in SA

Evan-Lee Courie 11 Feb 2026

CX outsourcing is shifting from scale to strategic outcomes

CRM

CX outsourcing is shifting from scale to strategic outcomes

Clinton Cohen 11 Feb 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Trends

Are you ready for the CX evolution? Here are the top 5 trends for 2026

Bruce von Maltitz 21 Jan 2026

Charne Munien is the strategy director at Rogerwilco. Source: Supplied.

Marketing

#BizTrends2026 | Rogerwilco's Charné Munien: Brands in the new age of answering machines

Charne Munien 21 Jan 2026

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Advertising

#BizTrends2026 | Publicis Groupe’s Jonty Fisher: A much more synthetic world

Jonty Fisher 20 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Adheesh Ori, senior director within Accenture Song, South Africa says the South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase (Image source: © 123rf )

CRM, CX, UX

Meeting the South African modern car buyers where the customer experience matches the expectation

Adheesh Ori 8 Jan 2026

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

South Africa's retail future lies in digital innovation

Technology

South Africa's retail future lies in digital innovation

25 Nov 2025

Why great CX isn't about more channels, but smarter integration

CRM

Why great CX isn't about more channels, but smarter integration

24 Nov 2025

AI is retailers' secret weapon for Black Friday

Technology

AI is retailers' secret weapon for Black Friday

Rowen Pillai 21 Nov 2025

VML’s Future Shopper Report 2025 reveals 3 crucial Black Friday trends

Trends

VML’s Future Shopper Report 2025 reveals 3 crucial Black Friday trends

19 Nov 2025

Caxton launches new integrated media solution with unrivalled reach

Media

Caxton launches new integrated media solution with unrivalled reach

Issued by Caxton Media 17 Nov 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

How resolving issues can turn first-time buyers into loyal customers

CRM

How resolving issues can turn first-time buyers into loyal customers

Liezel Jonkheid 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

Bluegrass Digital teams up with Uganda Airlines to build a world-class digital experience

Digital

Bluegrass Digital teams up with Uganda Airlines to build a world-class digital experience

Issued by Bluegrass Digital 10 Nov 2025

Inclusive CX is South Africa’s untapped growth opportunity

CRM, CX, UX

Inclusive CX is South Africa’s untapped growth opportunity

Bongani Mdluli, Issued by Helm 29 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

E-commerce

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

Issued by VUKA Group 22 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Marketing

Beyond the agency: Why your billing model, not your marketing, is stalling growth

Warren Stear, Issued by Offernet 15 Oct 2025