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Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.
ICT
Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024

Source:
Marketing & Media
Embracing diversity: How brands can authentically support the LGBTQI+ community

Juandre Appelgryn 27 Feb 2024

Source: © 123rf The privacy-focused changes that data marketing is in the midst of represent an opportunity to take a different approach and find new ways of doing things says Daniele Joubert, Uber’s head of growth and consumer operations in SSA
Marketing & Media
The end of third-party cookies: How marketers can adapt and thrive

Daniele Joubert 20 Feb 2024

Brand building for the future with Invibes’ in-feed advertising
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa
Marketing & Media
Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

Image supplied.
Marketing & Media
Dawn Rowlands and Greg Benatar to speak at WOO's first Africa event

29 Jan 2024

Dean Kriel
Marketing & Media
#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

10 e-commerce trends to look out for in 2024
Retail
10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

Image source: Wavebreak Media Ltd –
ESG & Sustainability
8 small ways to help others this festive season

12 Dec 2023

How dietitians handle the holiday season
Healthcare
How dietitians handle the holiday season

Issued by Association for Dietetics in South Africa 8 Dec 2023

Shoprite names top suppliers for 2023
Retail
Shoprite names top suppliers for 2023

30 Nov 2023

A new all-in-one offering for household digital protection
ICT
A new all-in-one offering for household digital protection

Issued by ESET 27 Nov 2023

Shoprite and Checkers support small suppliers this Black Friday
Retail
Shoprite and Checkers support small suppliers this Black Friday

22 Nov 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024
Tourism & Travel
#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

Making the most of marketing insights with machine learning
Marketing & Media
Making the most of marketing insights with machine learning

Issued by Sprout Performance Partners 1 Nov 2023

Maximise campaign impact with Invibes' DCO
Marketing & Media
Maximise campaign impact with Invibes' DCO

Issued by Invibes Advertising 18 Oct 2023

M-commerce is changing how retailers engage with its customers
Retail
M-commerce is changing how retailers engage with its customers

Evan-Lee Courie 23 Oct 2023

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX
Marketing & Media
Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Dentsu unveils the media trends set to shape 2024
Marketing & Media
Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released
Marketing & Media
IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source:
Marketing & Media
Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know

Erica Mealy 11 Sep 2023

Tomy Takkies #WomenKind campaign supports women-owned businesses
Marketing & Media
Tomy Takkies #WomenKind campaign supports women-owned businesses

Issued by Bata 8 Sep 2023

Thembokuhle Danca, Associate, Spoor & Fisher
Legal
Trade mark dispute: SCA ruling gets to the crax of the matter

Thembokuhle Danca 31 Aug 2023

Source: © 123rf UJ's Dr Rukudzo Pamacheche gives three ways to elevate customer trust and confidence in a brand
Marketing & Media
3 ways to elevate customer trust and confidence in a brand on social media

Dr Rukudzo Pamacheche 23 Aug 2023

Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients
Marketing & Media
Invibes streamlines its AI offering to combine the best in innovation and excellence for its clients

Issued by Invibes Advertising 7 Aug 2023

Winners of Standard Bank Top Women EmpowHER Cape Town announced
Marketing & Media
Winners of Standard Bank Top Women EmpowHER Cape Town announced

Issued by Topco Media 7 Aug 2023

Yashtech's Digital Marketing Bootcamp: A resounding success with new dates announced!
Marketing & Media
Yashtech's Digital Marketing Bootcamp: A resounding success with new dates announced!

Issued by Yashtech Consulting 31 Jul 2023

Beyond the 3rd-party cookie: The future of ad targeting
Marketing & Media
Beyond the 3rd-party cookie: The future of ad targeting

Issued by Invibes Advertising 29 Jun 2023

Standard Bank Top Women EmpowHER conference is live again and making its way through South Africa
Entrepreneurship
Standard Bank Top Women EmpowHER conference is live again and making its way through South Africa

Issued by Topco Media 9 Jun 2023

From metrics to messaging: How ESG factors can boost your brand's PR efforts
Marketing & Media
From metrics to messaging: How ESG factors can boost your brand's PR efforts

Katherine McInnes, Issued by Meltwater 31 May 2023

Source:
Marketing & Media
7 secrets to maximise mobile campaign performance

Chrysa Karamanidi 15 May 2023

Source © Tanit Boonruen AppsFlyer has launched new measurement and Data Clean Room support for ChatGPT plugins
Marketing & Media
New analytics and measurement support for ChatGPT plugins

12 May 2023

Image supplied.Roanna Williams, Net#workBBDO chief creative officer and Creative Circle chairperson, recently travelled to the Caribbean as a One Show 2023 judge
Marketing & Media
4 lessons from my One Show Caribbean adventure

Roanna Williams 10 May 2023

#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising
Entrepreneurship
#StartupStory: Mandisi Ads maximises the potent artistry of OOH advertising

Imran Salie 23 Feb 2023

Source:
Marketing & Media
Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Shoprite launches private label range sourced from local SMMEs
Retail
Shoprite launches private label range sourced from local SMMEs

22 Feb 2023

Digital Out of Home Advertising - The answer to a cookieless future?
Marketing & Media
Digital Out of Home Advertising - The answer to a cookieless future?

Issued by Twiga Communications 2 Feb 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound
Marketing & Media
#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Roan Mackintosh 27 Jan 2023

Source © Benoit Daoust Google says it is committed to making the ad-supported web a safer and more private place for everyone in Africa
Marketing & Media
Google: Making ad platforms safe for users, advertisers, and publishers in Africa

20 Jan 2023

Tapelo Zama, digital marketing manager of 555 Media Hub, says Web 3.0 is the pot of gold at the end of the rainbow for marketers
Marketing & Media
#BizTrends2023: Web 3.0 - The pot of gold at the end of the rainbow for marketers

Tapelo Zama 19 Jan 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data
Tourism & Travel
#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

Women rising above the noise hailed at annual Standard Bank Top Women Awards 2022
Marketing & Media
Women rising above the noise hailed at annual Standard Bank Top Women Awards 2022

Issued by Topco Media 15 Nov 2022

Dentsu reveals its 2023 media trends
Marketing & Media
Dentsu reveals its 2023 media trends

Issued by Dentsu 9 Nov 2022

Source:
Marketing & Media
Data key to reaching customers during tough economic times

Zuko Mdwaba 8 Nov 2022

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