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Darrel Orsmond, financial services industry head, SAP Africa
Four ways banks can win the customer affinity battleArticle

The confluence of economic pressures, the impact of the pandemic and the changing consumer habits brought by the experience economy trend is forcing banks to reimagine how they deliver products and services to customers...

Darrel Orsmond 21 Oct 2020

2020 global online holiday sales predicted to grow 30% - Salesforce
2020 global online holiday sales predicted to grow 30% - SalesforceArticle

Digital sales are expected to hit all-time highs and lead to strained shipping capacity as retailers grapple with the impact of the Covid-19 pandemic...

21 Oct 2020

Passions are a good bet in a recession
Passions are a good bet in a recessionArticle

Even throughout sustained periods in lockdown, we've seen plenty of reasons to be optimistic and plenty of incentives for brands to be opportunistic. If Covid has taught us one thing, it's the resilience of our passions...

Issued by Levergy 19 Oct 2020

What does the post-Covid-19 South African consumer look like?
What does the post-Covid-19 South African consumer look like?Article

It seems as if the post-apocalyptic world is not the place many predicted it would be and that the pandemic has not led to a host of new and sustainable consumer behaviours. This is the conclusion from a study conducted by HaveYouHeard...

Issued by HaveYouHeard 16 Oct 2020

Covid-19 implications for brand strategists
Covid-19 implications for brand strategistsArticle

Andrea Rademeyer - Ask Afrika CEO and founder - was recently invited to address The Abstract Club, a unique association for seasoned marketing strategists, in SA and shares with us...

Issued by Ask Afrika 15 Oct 2020

Blok's newly-launched 'SIX ON N' offers both investment security and lifestyle benefits
Blok's newly-launched 'SIX ON N' offers both investment security and lifestyle benefitsArticle

Blok's latest development, SIX ON N, is an innovative solution for those seeking a more agile, affordable investment. The 87-apartment development is located on the prestigious Norfolk Road in Sea Point...

Issued by Blok 15 Oct 2020

Is there a future for electric vehicles in South Africa?
Is there a future for electric vehicles in South Africa?Article

Electric vehicles are poised to capture 32% of global market share of new car sales by 2030. However, according to forecasts, South Africa unfortunately lags behind this global trend...

13 Oct 2020

'Reset and reinforce brand purpose', says Nedbank IMC white paper
'Reset and reinforce brand purpose', says Nedbank IMC white paperArticle

"This is an easy, must-read for anyone in marketing," says Dale Hefer, IMC CEO...

Issued by IMC Conference 13 Oct 2020

Pick n Pay Clothing pairs up with Katekani Moreku in second Futurewear collab
Pick n Pay Clothing pairs up with Katekani Moreku in second Futurewear collabArticle

Pick n Pay Clothing has paired up with sustainable fashion designer Katekani Moreku in its second Futurewear collaboration...

9 Oct 2020

Data in business - and when to call in the cavalry
Data in business - and when to call in the cavalryArticle

Jump forward 10 years, to 2030, and all businesses will have data-driven consumer insights at their fingertips, influencing every decision they make...

Caitlin Bauristhene, Issued by KLA 9 Oct 2020

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Covid-19 + social media = ?Article

Anathi Kumalo, social media manager at Grey Advertising, writes that it is vital for brands to continuously research consumer behaviour and remain in touch with how their products are being used. This will enable brands to create relevant social media content and highlight the sentimental associations that consumers have with their products...

Anathi Kumalo 5 Oct 2020

How McCain is working towards a sustainable food chain in SA
How McCain is working towards a sustainable food chain in SAArticle

it is now more important than ever for food producers and supply chains to accelerate efforts to build a sustainable future - one in which they produce less waste, address food security...

2 Oct 2020

Lockdown paves the way for a radical reset of SA shopping patterns
Lockdown paves the way for a radical reset of SA shopping patternsArticle

A new Nielsen report, The Covid-19 Behavioural Reset, delves into how shoppers are redesigning their product choices and predicts that many pandemic consumption patterns are set to become entrenched essential routines...

Issued by Nielsen 1 Oct 2020

New skills needed to manage supply chain distribution
New skills needed to manage supply chain distributionArticle

While organisations have excelled at getting the basics of supply chain right, there are a whole new set of skills they need...

30 Sep 2020

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Navigating the evolving media mindscapeArticle

Like so many sections of society, the media landscape has changed in the last six months. Kim Polley, managing partner at Instinctif Partners, reflects on what it means for companies, and the communications professionals working to engage journalists on their behalf...

Kim Polley 29 Sep 2020

Old habits die hard - or do they?
Old habits die hard - or do they?Article

Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms...

Sean Sullivan 29 Sep 2020

Has shopping behaviour changed in sub-Saharan Africa since the start of the pandemic?
Has shopping behaviour changed in sub-Saharan Africa since the start of the pandemic?Article

The coronavirus has had an interesting impact on our consumer behaviour, with large swathes of the world's population changing their well-worn habits within a few short weeks...

Issued by Borderless Access 28 Sep 2020

Private label sales soar during SA lockdown
Private label sales soar during SA lockdownArticle

Private label products experienced startling double-digit growth during the initial period of South Africa's lockdown. This was particularly evident during March when massive 27.2% increase in sales took place...

23 Sep 2020

#DoBizZA: How UBU International can give local businesses a leg up
#DoBizZA: How UBU International can give local businesses a leg upArticle

UBU International aims to help local businesses boost their sales by leveraging a combination of mobile discovery, marketing, rewards and mobile payments...

Lauren Hartzenberg 18 Sep 2020

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumersArticle

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

Roman Magis 16 Sep 2020

Creativity on the march across the retail landscape
Creativity on the march across the retail landscapeArticle

Creativity is on the march across the retail landscape as sector players get to grips with shifting consumer values and influences in the wake of the Covid-19 pandemic...

15 Sep 2020

TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19
TGI: Providing an in-depth understanding of how markets have changed as a result of Covid-19Article

Marketers will have to have a granular understanding of where their target consumers are and whether their marketing investment is effective. Marketing strategies will need to be adapted to accommodate emerging trends and customer demands in the aftermath of the pandemic...

Issued by Ask Afrika 15 Sep 2020

Image from Mobile Marketing Association South Africa .
MMA SA Smarties announces 5 new Covid-19 categories and entering is freeArticle

The MMA SA Smarties has launched its Business Unusual Categories alongside its core categories for 2020, as well as a new submission process. Thanks to its partners, it will be free to enter this year's MMA SA Smarties...

14 Sep 2020

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Digital or die - have we overcorrected the fundamentals of marketing?Article

It only took half a year, but in that time the world as we know it changed forever. Even though certain aspects of life are likely to revert to type, there are both big differences and small variations which have affected much of how we'll do life going forward...

Leigh-Anne Acquisto 10 Sep 2020

The altered eco-system of South African fashion
The altered eco-system of South African fashionArticle

For years now, South Africa's local fashion industry has been steadily trudging along. Many production and economic challenges face both local brands and designers, but the closest to their bottom line are inexpensive imports.

Samantha Chrysanthou 8 Sep 2020

Early investors in 4IR startups reap rewards
Early investors in 4IR startups reap rewardsArticle

Early investors in startups with exposure to the Fourth Industrial Revolution (4IR) are benefiting from significant revenue growth despite the physical constraints...

7 Sep 2020

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Five common mistakes marketers make in attributing conversionsArticle

Grant Lapping, managing director at Datacore takes a look at the most common attribution pitfalls and offers practical advice...

Grant Lapping 7 Sep 2020

Gustavo via Pexels
Global consumers ease back into in-store shopping - reportArticle

With Covid-19 lockdown measures around the world easing, just under three-quarters of global consumers report feeling comfortable returning to physical stores since lockdowns have eased...

4 Sep 2020

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Influencer compensation: How money moves within the Nigerian influencer industryArticle

Gbenga Sogbaike, CEO at Plaqad comments on the state of influencer compensation in 2019/2020 based on a recent report - Influencer Compensation 2020...

Gbenga Sogbaike 4 Sep 2020

The best place in South Africa to reach IT decision-makers
The best place in South Africa to reach IT decision-makersArticle

MyBroadband is the largest IT publication in South Africa and offers IT and telecoms companies the best marketing reach and exceptional campaign performance...

Issued by MyBroadband 2 Sep 2020

Find out how you stack up against your competition using data, not just intuition
Find out how you stack up against your competition using data, not just intuitionArticle

It's more important than ever for marketers to understand how fluctuations and shifts in consumer behaviour affect one's brand position in the digital marketplace...

Issued by Jellyfish South Africa 31 Aug 2020

Adapting to changing digital customer behaviour
Adapting to changing digital customer behaviourArticle

The time is right now for organisations to leverage changes in customer behaviour and preferences, and begin reassessing their digital strategy to realign misguided customer journeys...

Viresh Hargovan 27 Aug 2020

Data companies collaborate to advise on SMME recovery strategies
Data companies collaborate to advise on SMME recovery strategiesArticle

Ask Afrika's weekly Covid-19 Tracker study reveals very similar findings to TransUnion's Consumer Financial Hardship report, revealing constrained household budgets, which impacts many SMMEs...

Lynette Dicey, Issued by Ask Afrika 25 Aug 2020

Excellent performance for marketing campaigns on MyBroadband
Excellent performance for marketing campaigns on MyBroadbandArticle

Online advertising campaigns on MyBroadband are performing extremely well, thanks to the changing business environment...

Issued by MyBroadband 25 Aug 2020

Getty
4 South African purchasing trends brought on by Covid-19Article

From toilet paper in Australia to pasta in Italy and condoms in France, countries have noted interesting patterns of demand in the world of fast moving consumer goods...

21 Aug 2020

Fastvan Last Mile delivery platform solves complex vehicle routing problems, ETA's, manage failed - Re-attempted and returns
Fastvan Last Mile delivery platform solves complex vehicle routing problems, ETA's, manage failed - Re-attempted and returnsArticle

Efficient fulfilment operations are essential in providing quick deliveries. Pencil pushing, white board for order taking and the usual phone calls to the drivers are methods of the past...

Issued by Fastvan 20 Aug 2020

Getty
Covid-driven shift in consumer values and spending behaviourArticle

Businesses need to pay attention to a new customer as we enter Level 2 lockdown, says customer experience specialist Nathalie Schooling...

20 Aug 2020

Tools for credit providers: Data insights into locationsArticle

If you want to harness the full power of data to solve your business challenges, then this is your service provider. With AfriGIS Location Insights you get accurate location data...

Issued by AfriGIS 19 Aug 2020

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How to increase brand engagementArticle

No matter how much things change, some things will stay the same. Your consumers might change how they communicate with you, but why they communicate with you will never change...

Terence T Chinyangare 19 Aug 2020

What retailers can learn from social media feedback during Covid-19
What retailers can learn from social media feedback during Covid-19Article

The way consumers buy from and engage with grocery stores has changed. And as the Covid-19 crisis unfolds, consumer behaviour will evolve too...

Nic Ray 18 Aug 2020

Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crash
Forecasting post-Covid financial behaviours based on lessons from the 2008 financial markets crashArticle

In August, Covid-19 infections in South Africa surpassed the half-a-million mark, leaving the economy devastated. The economic impact of the lockdown will linger even once the health threat associated with the virus has passed...

Dr Amelia Richards & Sithokozile Dubazane, Issued by Ask Afrika 13 Aug 2020

Sanisha Packirisamy, economist at Momentum Investments
#WomensMonth: The glass ceiling isn't shatterproof - Sanisha PackirisamyArticle

There will be times when you are a lone female voice in a room of male counterparts, but it is important to trust your skills, express your point of view, stand firm and walk tall...

Nicci Botha 13 Aug 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global reportArticle

A new global report highlights challenges and opportunities for retailers as the Covid-19 pandemic drives permanent shifts in consumer behaviour now and beyond the holiday season...

12 Aug 2020

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The distinctiveness of the Monkey Bread Tree and brand assetsArticle

Jedd Cokayne, business unit director at The MediaShop, says not all brands are created equal and that a distinctive brand will be the most successful during 2020...

Jedd Cokayne 5 Aug 2020

#StartupStory: Moms breathe life into Babalust
#StartupStory: Moms breathe life into BabalustArticle

As first time moms, co-founders Kim Grant and Nikki Banner experienced first-hand the overwhelming task of preparing their lives, and homes for the welcoming of a new-born baby...

Evan-Lee Courie 3 Aug 2020

#WomensMonth: Jeánne Esterhuizen, president of the Retail Motor Industry Organisation (RMI)
#WomensMonth: Jeánne Esterhuizen, president of the Retail Motor Industry Organisation (RMI)Article

This #WomensMonth, we celebrate the sheroes, SHE-E-Os, fempreneurs and fempire builders of South Africa and the rest of Africa

31 Jul 2020

8 golden rules for brands to win in a recession
8 golden rules for brands to win in a recessionArticle

Wunderman Thompson published a guide on 'How Brands Can Win in a Recession'. The global report is an essential manual for brands highlighting how to survive and thrive in the face of the recession...

Issued by Wunderman Thompson 31 Jul 2020

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]
#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]Article

CEO of DStv Media Sales, Fahmeeda Cassim Surtee elaborates on what exactly advanced TV is and how marketers should adapt and be more addressable in their approach...

Juanita Pienaar 29 Jul 2020

Kantar’s Covid Barometer research.
Made in... purposeArticle

Arisha Saroop, managing director of The MediaShop Durban shares a few examples of global and South African brands that have reinvented to be more purpose led...

Arisha Saroop 28 Jul 2020

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