Chief marketing officers | Bizcommunity

Chief marketing officers | Bizcommunity

News

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

The martech mirage: $160bn spent. But ROI is still elusive

Marketing

The martech mirage: $160bn spent. But ROI is still elusive

Musa Kalenga, Issued by Brave Group 27 Nov 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Vanessa Bolosier is the creative strategy director at Incubeta. Source: Supplied.

Marketing

Vanessa Bolosier | The business case for creative risk

Vanessa Bolosier 8 Oct 2025

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

Marketing

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Cannes Lions

#Cannes2024: Unilever crowned Cannes 2024 Creative Marketer of the Year

14 May 2024

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Source: © PRovoke Media PRovoke Media's Influence 100 features a number of South African communicators

PR & Communications

South African communicators feature on PRovoke Media's Influence 100 2023 list

14 Jul 2023

Marketing

Experiment and refine until you find your custom attribution model

Glenn Gillis 28 Oct 2022

Research

Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021

5 ways boards can give CMOs the support they need to achieve success

Marketing

5 ways boards can give CMOs the support they need to achieve success

Issued by Incubeta 9 Sep 2021

Breadth of digital choices creating confusion

Marketing

Breadth of digital choices creating confusion

Johanna McDowell 27 Aug 2021

The power of knowing: First insights from Agency Scope UK 2021/2022

Marketing

The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Research

Agency Scope fieldwork digs deep

Johanna McDowell 25 Jun 2021

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

Research

CMO Council releases C-Suite Scorecard of Marketing Effectiveness

15 Jun 2021

Agency Scope fieldwork to provide new levels of value

Marketing & Media

Agency Scope fieldwork to provide new levels of value

24 May 2021

Report reveals marketers struggle to execute multi-channel campaigns

Research

Report reveals marketers struggle to execute multi-channel campaigns

24 Mar 2021

Trends

#BizTrends2021: Humanise your brand with sustainable advertising

Nombini Mehlomakulu 6 Jan 2021

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Marketing

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Warren Moss 6 Jan 2021

Agency Scope Insights: Marketing in an unprecedented time

Marketing

Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

What is the digital consumer hungry for?

Digital

What is the digital consumer hungry for?

Issued by Dentsu 12 Mar 2020

Image source: Gallo/Getty Images.

Research

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

Sarah Owen, senior editor, WGSN. Image supplied.

Branding

Conscious consumerism to have significant impact on marketing strategies in 2020

20 Jan 2020

Image source: Gallo/Getty Images.

Marketing

6 ways 2019's marketing prepared us for 2020

Jainita Khatri 3 Jan 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.

Trends

#BizTrends2020: Creativity's tipping point in business

Gillian Rightford 20 Jan 2020

Image source: Gallo/Getty Images.

Research

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Global study reveals CEO confidence is sinking

Management & Leadership

Global study reveals CEO confidence is sinking

7 Nov 2019

Image credit: Cannes Lions.

Cannes Lions

Cannes Lions unveils 2020 themes, new Creative Business Transformation Lions

29 Oct 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.

Loeries Creative Week

#Loeries2019: What do CMOs really want from their agency?

Leigh Andrews 23 Aug 2019

Helping chief marketing officers earn the right to disrupt

Marketing

Helping chief marketing officers earn the right to disrupt

Jonathan Houston, Issued by HKLM 6 Jun 2019

Photo by Franki Chamaki on .

Digital

The true value of data for marketers

Matt Arnold 29 May 2019

Advertising

WPP launches Institute for Real Growth

2 May 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Research

Amazon, Starbucks, Apple and Google leaders in guiding customer journey

5 Mar 2019

Modern-day cloud casts a broad appeal across the business

Cloud

Modern-day cloud casts a broad appeal across the business

Manish Govil 23 Jan 2019