Attribution models | Bizcommunity

Attribution models | Bizcommunity

News

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Advertising

Pinterest sees accelerated advertising growth and Gen Z appeal

11 Jun 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Advertising

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Hanno Botha says we need to balance a human centered approach with AI. Source: Supplied.

Digital

#BizTrends2024: AI will fully transform the marketing industry, says Ford SA's Hanno Botha

Hanno Botha 12 Jan 2024

Source: © 123rf The evolution of intent-based marketing is developing advanced attribution models to cover the entire customer journey, says Grant Lapping, digital executive +OneX

CRM, CX, UX

Developing advanced attribution models for the entire customer journey - online to offline

Grant Lapping 7 Dec 2023

Marketing

Experiment and refine until you find your custom attribution model

Glenn Gillis 28 Oct 2022

Research shows digital ad spend to reach $753bn globally in 2026

Advertising

Research shows digital ad spend to reach $753bn globally in 2026

7 Feb 2022

What's next after third-party cookies?

Marketing

What's next after third-party cookies?

21 Jul 2021

(c) Rabia Elif Aksoy -

Digital

Digital marketing trends for 2017 (part 3)

Stephen Sandmann 20 Feb 2017

Image recreated by Principa from , and

Research

The intricacies of big data's Oscar predictions

Leigh Andrews 1 Mar 2016

Digital video advertising in every step of the touch-tell-sell model

Digital

Digital video advertising in every step of the touch-tell-sell model

Issued by Incubeta 22 May 2015

Research

comScore Smart Lift Attribution Model brings the science of attribution to brand measurement

14 Jul 2011