World Federation of Advertisers | Bizcommunity

World Federation of Advertisers | Bizcommunity

News

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

Advertising

$13.5bn Omnicom-IPG merger approved by FTC

Karabo Ledwaba 26 Jun 2025

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Advertising

Major ad group GARM shuts down after Elon Musk’s X files lawsuit

13 Aug 2024

Advertising

Elon Musk says "it's war" - sues brands who refuse to advertise on X

8 Aug 2024

Is your in-house creative studio future proof?

Marketing

Is your in-house creative studio future proof?

Issued by The human.kind Group 11 Mar 2024

Advertising

Exclusive: In-house agencies see 16% rise since 2020, according to WFA study

4 Mar 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

Digital

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

Source: © Sarah Chai The WFA Wave II is calling for responses to the Global DEI Census. The 2021 Census's most commonly reported forms of discredit are on the basis of age, family status, that is people who have caring responsibilities for kids, the elderly or the sick

Research

WFA calls for responses to its 2023 Global DEI Census

15 Mar 2023

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Media

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Advertising

Only 25% of advertisers happy with agency roster structures

3 Aug 2022

Advertising

Media inflation drives up ad cost

3 Aug 2022

Conny Braams named WFA Global Marketer of the Year 2021

Marketing & Media

Conny Braams named WFA Global Marketer of the Year 2021

4 Feb 2022

Source: © Mark Bowden

Research

Age & family status: most common reported forms of discrimination

20 Dec 2021

Global Diversity, Equity and Inclusion Census extended

Research

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

WFA launches global census of the marketing and advertising industry

Research

WFA launches global census of the marketing and advertising industry

7 Jun 2021

Data insights: Platforms - value in content mapping and viewing

Research

Data insights: Platforms - value in content mapping and viewing

Issued by Ebony+Ivory 26 Feb 2021

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Digital

IAB SA and IAB Tech Lab's virtual open forum on ad experiences and measurement

Juanita Pienaar 25 Aug 2020

Dara Treseder, chief marketing officer, Carbon.

Media

Warc Media Awards announces 2020 Effective Use of Tech jury

22 Jul 2020

Image credit: Glenn Carstens-Peters on Unsplash.

TV

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

The creative dilemma: Pitching in a world that sets you up for failure

Advertising

The creative dilemma: Pitching in a world that sets you up for failure

Jessica MacRoberts, Issued by Worx Group 23 Aug 2019

Mastercard’s chief marketing and communications officer and WFA president, Raja Rajamannar. © .

Advertising

WFA calls on brands to hold social media platforms to account

28 Mar 2019

John Little, regional managing partner of The Observatory International.

Trends

#BizTrends2019: Shaping the agency of the future

John Little 23 Jan 2019

Advertising

Coca-Cola's Islam ElDessouky to chair WFA's Mena meetings

1 Oct 2018

New study finds advertiser and agency dissatisfaction

Research

New study finds advertiser and agency dissatisfaction

11 Jul 2018

#FairnessFirst: All you need to know to #unstereotype advertising

Fairness First

#FairnessFirst: All you need to know to #unstereotype advertising

Leigh Andrews 11 Jun 2018

OOH

Fepe announces first speakers for annual congress

5 Apr 2018

The Journalism Trust Initiative to combat disinformation is launched

Media

The Journalism Trust Initiative to combat disinformation is launched

4 Apr 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Getting your digital advertising right

Advertising

Getting your digital advertising right

Omar Essack 16 Nov 2017

Marketing & Media

Research indicates agencies not happy with briefing process

12 May 2017

Research indicates agency trading desks facing competition

Advertising

Research indicates agency trading desks facing competition

30 Jan 2017

Digital

Traditional publishing and digital advertising: A crossroads and a new frontier

Josephine Buys, Issued by IAB South Africa 23 Sep 2016

The Consumer Goods Forum publishes guide to help combat childhood obesity

CGF Global Summit

The Consumer Goods Forum publishes guide to help combat childhood obesity

9 May 2016

Marketers seek a new model for insights

Marketing

Marketers seek a new model for insights

18 Mar 2016

Thousands of tweets identify seven deadly sins of advertising

Advertising

Thousands of tweets identify seven deadly sins of advertising

20 Mar 2015

WFA reveals groundbreaking research into Africa's marketing challenges

Research

WFA reveals groundbreaking research into Africa's marketing challenges

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015

2015 Global Marketer Conference comes to Africa

Events & Conferencing

2015 Global Marketer Conference comes to Africa

11 Dec 2014

Five emerging media and technology companies in the running for 'Hot Company of the Year 2013'

Media

Five emerging media and technology companies in the running for 'Hot Company of the Year 2013'

Issued by C Squared 29 Apr 2013

Festival of Media Global: Agency Jeopardy is back

Events & Conferencing

Festival of Media Global: Agency Jeopardy is back

26 Jan 2013

World Federation of Advertisers welcomes EDAA launch

Advertising

World Federation of Advertisers welcomes EDAA launch

16 Oct 2012

WFA to offer marketing procurement benchmark service

Advertising

WFA to offer marketing procurement benchmark service

4 Jul 2012

EU alcohol beverage producers agree to common marketing standards, reinforced self-regulation

Marketing

EU alcohol beverage producers agree to common marketing standards, reinforced self-regulation

16 Apr 2012

WFA announces new-look leadership team

Advertising

WFA announces new-look leadership team

15 Mar 2012

Global marketing budgets to shift to emerging markets

Marketing

Global marketing budgets to shift to emerging markets

14 Mar 2012

WFA, ANA announce keynote speakers for Global Marketing Conference

Marketing

WFA, ANA announce keynote speakers for Global Marketing Conference

31 Jan 2012