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Results for Posterscope

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The next normal: what to expect
The next normal: what to expectArticle

Marketers are taking note of consumer behaviour and predicting what the next normal could look like, says Kelly Moses, DAN SSA Regional Communications Manager...

Issued by Dentsu Aegis Network 22 Jun 2020

Level 3 and beyond with Posterscope SA
Level 3 and beyond with Posterscope SAArticle

As we move towards lockdown restriction Level 3 and out of home starts to plan its recovery, things are going to be shaken up with new and improved ways of leveraging the medium...

Issued by Dentsu Aegis Network 2 Jun 2020

Out of home: We are not out of the woods yet, but I can start to see the clearing
Out of home: We are not out of the woods yet, but I can start to see the clearingArticle

An unpredicted 'benefit' (if there is such a thing) of the impact of Covid-19, is how the changes in people's movements has propelled the OOH industry forward towards the adoption...

Issued by Dentsu Aegis Network 12 May 2020

OOH, the hero (still)!
OOH, the hero (still)!Article

To cover all bases, before getting started, we are living in the most unusual of times. The unthinkable and unimaginable is happening all around us daily, with a constantly changing media and consumer landscape...

Livia Brown, Issued by Dentsu Aegis Network 21 Apr 2020

Fresh examples of customer experience innovation
Fresh examples of customer experience innovationArticle

Dooshima Sen, senior client executive at Isobar Nigeria, shares two examples of how they helped some of their brands deliver customer experience innovation...

Issued by Dentsu Aegis Network 6 Feb 2020

Part 3: One Dentsu - Ideas-led
Part 3: One Dentsu - Ideas-ledArticle

How is mobile enhancing our consumer experience through OOH?..

Issued by Dentsu Aegis Network 12 Nov 2019

Part 2: One Dentsu - Data-driven
Part 2: One Dentsu - Data-drivenArticle

Posterscope combines social and online data to analyse Sandton...

Issued by Dentsu Aegis Network 4 Nov 2019

Dentsu Aegis Network scoops multiple awards at AMASA 2019
Dentsu Aegis Network scoops multiple awards at AMASA 2019Article

Dentsu Aegis Network South Africa and their network of agencies celebrated a night of enormous success at the 2019 AMASA Awards held at the Houghton Hotel in Johannesburg on 24 October...

Issued by Dentsu Aegis Network 29 Oct 2019

Part 1: One Dentsu - Tech-enabled
Part 1: One Dentsu - Tech-enabledArticle

Posterscope is part of the Dentsu Aegis Network (DAN). At DAN we start with our client's challenge and provide a holistic solution across our business focusing on being ideas-led, tech-enabled and data-driven...

Issued by Dentsu Aegis Network 25 Oct 2019

Dentsu Aegis - Redstar, winners of the Roger Garlick Awards and Agency of the Year award. Picture from .
#AmasaAwards19: Winners announced!Article

Winners of the 2019 Amasa Awards were announced last night (24 October 2019) at a ceremony that took place at the Houghton Hotel in Johannesburg, celebrating excellence in the media industry...

25 Oct 2019

Dentsu Aegis Network honoured at Most Awards
Dentsu Aegis Network honoured at Most AwardsArticle

The Most Awards is one of the most prominent awards in SA with nominations and winners voted in by their peers and colleagues in the industry. The Media Agency Legend Award was awarded to Dawn Rowlands, CEO for Dentsu Aegis Network SSA...

Issued by Dentsu Aegis Network 13 Sep 2019

Carat SSA wins at the 2019 Loeries
Carat SSA wins at the 2019 LoeriesArticle

The Carat SSA team took home a bronze in the Media Innovation category for Guinness' Rio Ferdinand Live Billboard campaign at this year's Loerie Awards.

Issued by Dentsu Aegis Network 29 Aug 2019

Be bold, break the mould
Be bold, break the mouldArticle

Growing up I was always a bit of a wild child, an odd ball, a free-spirited little girl and I was given the freedom to be absolutely who I was and not only was it encouraged, it was celebrated...

Livia Brown, Issued by Dentsu Aegis Network 5 Aug 2019

Posterscope Cape Town completes 67 mins at Dryden Street Primary
Posterscope Cape Town completes 67 mins at Dryden Street PrimaryArticle

On 18 July 2019, Posterscope Cape Town spent their 67 minutes at Dryden Street Primary School in Salt River, Cape Town...

Issued by Dentsu Aegis Network 25 Jul 2019

Livia Brown appointed as general manager of Posterscope Cape Town
Livia Brown appointed as general manager of Posterscope Cape TownArticle

Posterscope South Africa is excited to announce Livia Brown as general manager of Posterscope Cape Town effective from 1 June 2019...

Issued by Dentsu Aegis Network 4 Jun 2019

Work showcase: Digital out-of-home
Work showcase: Digital out-of-homeArticle

Yetunde Adegbite, General Manager at Posterscope Nigeria, shares two clients' campaigns that have contributed to the changing face of out-of-home (OOH) in Nigeria...

Issued by Dentsu Aegis Network 20 May 2019

Taking it outside
Taking it outsideArticle

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

Donald Mokgale to lead Carat Johannesburg
Donald Mokgale to lead Carat JohannesburgArticle

Donald Mokgale has been appointed as MD of Carat Johannesburg, effective from 1 May 2019...

Issued by Dentsu Aegis Network 7 May 2019

Leadership is a dance...
Leadership is a dance...Article

...and it takes two to tango, says Lana Marais, Regional Client Service Director at DAN Sub-Saharan Africa...

Issued by Dentsu Aegis Network 25 Apr 2019

Posterscope South Africa takes home 'Best Brand'
Posterscope South Africa takes home 'Best Brand'Article

On Thursday, 4 April 2019, CMO Asia recognised and honoured South Africa's Best Brands at the Hilton Hotel in Sandton, Johannesburg. Posterscope South Africa walked away with the prestigious South Africa Best Brand Award which was endorsed by CMO Asia...

Issued by Dentsu Aegis Network 11 Apr 2019

Dentsu Aegis Network South Africa pledges R104,000 to the Hot 91.9 Teddy-thon
Dentsu Aegis Network South Africa pledges R104,000 to the Hot 91.9 Teddy-thonArticle

On Friday, 16 November, at the Checkers Court in Sandton City, Dentsu Aegis South Africa together with Carat, Vizeum and Posterscope pledged a total of R104,000 to the Hot 91.9 Teddy-thon...

Issued by Dentsu Aegis Network 20 Nov 2018

Image supplied.
#MostAwards2018: A bumper year for celebrationArticle

Industry professionals from all over gathered at the Wanderers Club in Johannesburg yesterday, Thursday, 13 September, in their droves to honour the achievements of their peers at the 10th Annual Most Awards...

14 Sep 2018

Soweto Gold captures the market with its free Wi-Fi-enabled 3D wall murals
Soweto Gold captures the market with its free Wi-Fi-enabled 3D wall muralsArticle

Soweto Gold, the golden lager expertly brewed in Soweto, wanted to contribute to making social gatherings eKasi just a little more special by commissioning wall murals with built-in free Wi-Fi...

Issued by Owakhe Media 13 Sep 2018

Posterscope OOH conversations
Posterscope OOH conversationsArticle

On Wednesday, 25 July, Posterscope South Africa hosted their annual out-of-home (OOH) media conference at the Exclusive Books Social Kitchen and Bar in Johannesburg, Gauteng...

Issued by Dentsu Aegis Network 7 Aug 2018

The 2018 state of OOH
The 2018 state of OOHArticle

An outlook on the state of OOH, digital OOH development and trends in 2018...

Donald Mokgale, Issued by Dentsu Aegis Network 23 May 2018

Where are my millennials at?
Where are my millennials at?Article

An in-depth look at millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly where these conversations are taking place...

Livia Brown, Issued by Dentsu Aegis Network 3 Apr 2018

Posterscope SA welcomes the appointment of Donald Mokgale and Livia Brown
Posterscope SA welcomes the appointment of Donald Mokgale and Livia BrownArticle

Posterscope SA has appointed Donald Mokgale as general manager and Livia Brown as Cape Town office manager...

Issued by Dentsu Aegis Network 13 Mar 2018

So you're graduating. Congratulations! But, now what?
So you're graduating. Congratulations! But, now what?Article

If you've got what it takes and have your sight set on the world of media and advertising, through a six-month paid internship programme, then you're in the right place!...

Issued by Dentsu Aegis Network 16 Nov 2017

The Coca-Cola Company appoints Carat across the WIMA region
The Coca-Cola Company appoints Carat across the WIMA regionArticle

Carat Sub-Saharan Africa has announced that after a rigorous pitch process, The Coca-Cola Company has selected the agency to lead the media planning, strategy and buying for the brand...

Issued by Dentsu Aegis Network 2 Oct 2017

Where are South Africans celebrating Heritage Day?
Where are South Africans celebrating Heritage Day?Article

Cape Town came out in spirit to celebrate Heritage Day, with more social posts about Heritage Day than the Johannesburg and Durban regions. Considering that Johannesburg has a higher population density than Cape Town, this is particularly interesting...

Livia Lupini, Issued by Dentsu Aegis Network 29 Sep 2017

All the Most Awards 2017 winners
All the Most Awards 2017 winnersArticle

The 9th Most Awards were held at The Wanderers Club in Johannesburg last night, announcing Massiv Media as Media Owner of the Year and PHD as Media Agency of the Year...

15 Sep 2017

The role of digital marketing in a millennial's world
The role of digital marketing in a millennial's worldArticle

Previously, the more advertisements you threw at the younger generation, the earlier you got them to purchase your brand. Now, reaching out to the younger generation requires a different line of thought...

Rory Pilley, Issued by Dentsu Aegis Network 31 Aug 2017

Mom in media
Mom in mediaArticle

It was really a daunting thought of coming back to the world of media, after spending a year away from the industry upon having my first baby. After all, a year away from media is like dog years, multiplied by seven...

Hemlata Naidoo, Issued by Dentsu Aegis Network 15 Aug 2017

The critical role of out-of-home in the marketing mix
The critical role of out-of-home in the marketing mixArticle

With almost two-thirds of all consumer purchases made within half an hour of being exposed to out-of-home advertising, it's time to revisit the critical role the medium plays in the broader marketing mix...

Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

Integrated Nigerian campaign delivers for Johnnie Walker
Integrated Nigerian campaign delivers for Johnnie WalkerArticle

How Posterscope Nigeria integrated out-of-home with experiential, mobile and social media for incremental reach...

5 Jul 2017

Image supplied.
Digitally impress through DOOH and social media blendingArticle

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Path to purchase... OOH or POS?
Path to purchase... OOH or POS?Article

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers...

Issued by Provantage Media Group 20 Apr 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home workArticle

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

Danette Breitenbach 16 Feb 2017

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbsArticle

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

Danette Breitenbach 16 Feb 2017

Picture: Supplied
The future of out-of-home is here, with Uber (of course)Article

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

Posterscope's Future Defining Themes of OOH Conference
Posterscope's Future Defining Themes of OOH ConferenceArticle

International and local experts at the Future Defining Themes of OOH Conference, taking place on 16 February in Johannesburg, will explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017...

Issued by Dentsu Aegis Network 17 Jan 2017

Free webinar addresses advertising in smart and connected cities
Free webinar addresses advertising in smart and connected citiesArticle

The development of smart and connected cities is fast becoming a reality, which suggests opportunities for brands and retail operators to engage with consumers in real time...

9 Jan 2017

McCann Worldgroup SA entry wins at World's Best Healthcare & Wellness Advertising
McCann Worldgroup SA entry wins at World's Best Healthcare & Wellness AdvertisingArticle

The Global Awards, now in its 22nd year of honouring the World's Best Healthcare & Wellness Advertising, announced the 2016 award winners late last week...

21 Nov 2016

Graham Deneys
Did we just hear an industry rumble?Article

A seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready...

Graham Deneys, Issued by Dentsu Aegis Network 20 Oct 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the worldArticle

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

Terry Murphy 25 Jul 2016

Who's making a big impression on Biz?
Who's making a big impression on Biz?Article

As Bizcommunity's reputation as a premier global resource for industry news from the African continent increases, so our 600+ Press Office holders and company listings are reaping the benefits...

Issued by Bizcommunity.com 1 Jul 2016

#CannesLions2016: Outdoor Lions shortlist
#CannesLions2016: Outdoor Lions shortlistArticle

The Outdoor Lions shortlist has been released, with seven South African entries making it to the final round at Cannes Lions 2016...

20 Jun 2016

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