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The world of digital in uncertain timesArticle

With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing...

Mike van Eck 14 May 2020

Image credit: Burst on .
Spend your lockdown skilling upArticle

Being homebound is our reality for the foreseeable future, but it doesn't have to spell disaster for your income says Jacqueline Raw, owner and founder of marketing consultancy, Ycagel...

Jacqueline Raw 1 Apr 2020

Using secondary dimensions, segments in Google Analytics
Using secondary dimensions, segments in Google AnalyticsArticle

In this article, we're going to cover the use of secondary dimensions and segments in GA...

Nigel Hakata, Issued by Algorithm Agency 30 Mar 2020

Neil Barker MD at Oracle Media, named Finance Monthly Game Changer Award 2020 winner for SA
Neil Barker MD at Oracle Media, named Finance Monthly Game Changer Award 2020 winner for SAArticle

Oracle Media's Managing Director, Neil Barker, has been named as a Finance Monthly Game Changer Award 2020 winner for South Africa...

Issued by Oracle Media 12 Feb 2020

Website health check (in 5 easy steps)
Website health check (in 5 easy steps)Article

With 2020 properly underway, it's a good time to take a step back and assess the health of your website. While you may not be able to tell immediately if it's performing at its best, there are a few regular checks that can help...

Issued by xneelo 11 Feb 2020

How to avoid the most common WordPress mistakes
How to avoid the most common WordPress mistakesArticle

WordPress is a great platform for small business owners. But if you don't understand how it works, it's easy to make beginners' mistakes...

Issued by xneelo 29 Jan 2020

Image source: Gallo/Getty Images.
Think of social and programmatic platforms as big tech, not mass mediaArticle

Marketers should not only think of social and programmatic platforms as media - but also as technology platforms that allow them to customise their messages to select audiences...

Grant Lapping 24 Dec 2019

Oracle Media named 2019 Finalists in the Assegai Awards
Oracle Media named 2019 Finalists in the Assegai AwardsArticle

Oracle has hit the mark again this year! This time, the Assegai Integrated Marketing Awards 2019 has acknowledged Oracle Media in the Individual and Company Awards category...

Issued by Oracle Media 4 Nov 2019

Time to tax Big Tech big time
Time to tax Big Tech big timeArticle

As Big Tech squirms under unwelcome attention from US lawmakers, Europe is seizing the opportunity to follow, poking the behemoths to pay reasonable taxes that had been circumvented for years. Of course, this angers US President Trump, who will start a trade war at the donning of a hat. But is this huffing and puffing not the signal for South Africa to stand up and present an invoice for its lost revenues?...

Derek Abdinor 30 Sep 2019

Think beyond the agency: Marketers need digital partners not agencies
Think beyond the agency: Marketers need digital partners not agenciesArticle

"Agencies need to adapt. The agency model is broken. What brands and marketers need right now is greater collaboration, including ownership of their data." Sage words from Daniel Wilkinson, the London-based Head of Paid Media for Jellyfish...

Issued by Jellyfish South Africa 16 Sep 2019

Image credit: Saulo Mohana on Unsplash.
Developing your brand voice on social media: 5 mistakes to avoidArticle

It's crucial for business success to understand the hidden influences of users' decision-making process in the modern digital space...

Dana Kachan 19 Jul 2019

Google and Jellyfish partnership: Driving digital maturity with Google Marketing Platform
Google and Jellyfish partnership: Driving digital maturity with Google Marketing PlatformArticle

Jellyfish, an official Google Marketing Platform (GMP) reseller, co-hosted a thought leadership event with Google and DQ&A, that sought to explain how GMP is driving digital maturity in South Africa...

Issued by Jellyfish South Africa 1 Jul 2019

Skills and tech impacting SA's digital marketing performance
Skills and tech impacting SA's digital marketing performanceArticle

A lack of digital skills, technology wherewithal and data-driven marketing is holding South Africa back from meaningful transformation...

17 May 2019

Nieman's caption: “Am I doing this right?”
#BehindtheSelfie with... Derik NiemanArticle

This week, we go behind the selfie with Derik Nieman, director of data and analytics at performance marketing agency, Algorithm...

Leigh Andrews 14 May 2019

How much is social media earning you?
How much is social media earning you?Article

So, how can you properly measure and quantify the returns you receive from your efforts on social media?..

Issued by Digital School of Marketing 25 Apr 2019

AutoTrader invests in Google Analytics 360
AutoTrader invests in Google Analytics 360Article

AutoTrader, South Africa's trusted online motoring marketplace, is at the forefront of a new digital wave...

Issued by AutoTrader 23 Apr 2019

Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
#BehindtheSelfie with... Teboho RasoaisiArticle

This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign...

Leigh Andrews 2 Apr 2019

How to track, analyse and optimise website performance using Google Analytics
How to track, analyse and optimise website performance using Google AnalyticsArticle

Tracking of digital marketing campaigns is easy, this is especially because of the vast performance tracking tools the internet has to offer...

Solomon Tshielo, Issued by Algorithm Agency 22 Mar 2019

Jellyfish expands global footprint with Rosebank Link office
Jellyfish expands global footprint with Rosebank Link officeArticle

Growing confidence in the South African digital landscape has prompted Jellyfish to open an office in the Rosebank Link, Johannesburg...

Issued by Jellyfish South Africa 27 Feb 2019

TheConversation.com
How metrics are changing editorial decisions in African newsroomsArticle

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

Dr Admire Mare and Dumisani Moyo 20 Feb 2019

How to maximise your spend on Google Ads
How to maximise your spend on Google AdsArticle

Google Ads can be a great way to get your business noticed and attract potential customers to your website. It is, however, very easy to waste money on Google Ad campaigns...

Issued by Digital School of Marketing 29 Jan 2019

#BizTrends2019: Own your MarTech, control your data
#BizTrends2019: Own your MarTech, control your dataArticle

Marketing leaders should be wary of the marketing automation siren call and focus on building the foundations to enable real digital performance...

Johan Walters 13 Dec 2018

Time to fall in love with tags and pixels
Time to fall in love with tags and pixelsArticle

Is it a snack? Is it a game? No! They are the technical terms for the most exciting thing to ever happen to digital marketing...

JG Bezuidenhout 9 Oct 2018

DQ&A SA launches training academy to help build in-house digital marketing capacity
DQ&A SA launches training academy to help build in-house digital marketing capacityArticle

Digital marketing and technology specialist DQ&A has launched its digital marketing training academy to help both companies and agencies looking to build and upskill their digital marketing teams...

Issued by Incubeta 26 Sep 2018

Codehesion's marketing secrets to generate leads and build a great business
Codehesion's marketing secrets to generate leads and build a great businessArticle

Codehesion has excellent website and app development services, but had a challenge to let the market know and generate leads. Here is how they solved this problem...

Hector Beyers, Issued by Codehesion 25 Aug 2018

How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectivelyArticle

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their marketing journey, as well as valuable insights on the lessons they have learned over the years...

13 Aug 2018

#DigitalMarketing: How to get your business found online in local search
#DigitalMarketing: How to get your business found online in local searchArticle

Mobile takes the lead in local store marketing (LSM) and for this reason, investing in quality local SEO is key. Here are seven quick steps for getting your store found online in local search...

Graham van der Merwe 20 Jul 2018

The digital landscape of South Africa
The digital landscape of South AfricaArticle

Ellen De Matos Silva shares her thoughts on the digital landscape of South Africa as well as the rise of e-commerce...

Ellen De Matos Silva 19 Jul 2018

How technology is transforming the retail business
How technology is transforming the retail businessArticle

The world is in a grip of an entrepreneurial revolution, and with African startups raising in excess of $200 million in 2017, it's clear that the culture of innovation is alive and well on our continent...

Andre Rosslee 3 Jul 2018

2018 European Digital Marketing Survey results released
2018 European Digital Marketing Survey results releasedArticle

The outcomes from the 2018 European Digital Marketing Survey performed by Salesmanago among marketers across Europe have been released...

25 Jun 2018

Photo by Tim Gouw on Unsplash.
Marketing fragmentation: A cross-device worldArticle

Ellen De Matos Silva, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world...

Ellen De Matos Silva 22 Jun 2018

Vaulina, seen Showmaxing with Sbusi Dlamini, HR business partner: Connected video group at Multichoice.
#BehindtheSelfie with... Anna VaulinaArticle

This #YouthMonth, we go behind the selfie with 'just-35' Anna Vaulina - head of retention and customer experience for Showmax, she also moonlights as the head of marketing for the IAB SA, holds an MBA from the Gordon Institute of Business Science and has completed both a Harvard business and innovation leadership course and a Massachusetts Institute of Technology big data and analytics course...

Leigh Andrews 19 Jun 2018

The SpaceStation to exclusively handle sales for Business Insider South Africa
The SpaceStation to exclusively handle sales for Business Insider South AfricaArticle

The SpaceStation, one of SA's leading digital media solutions company, will be exclusively handling the ad sales for the much-anticipated Business Insider South Africa...

Issued by The SpaceStation 27 Feb 2018

How to get in on the cross-border e-commerce trend
How to get in on the cross-border e-commerce trendArticle

As technology continues to grow in power and popularity, it's becoming increasingly easier for e-commerce vendors to break past international borders to build truly global businesses...

Boris Dzhingarov, Issued by Monetary Library 30 Jan 2018

Tim Lombard, Jellyfish SA managing director.
Jellyfish expands footprint following acquisition of ClickMavenArticle

Digital marketing boutique agency, Jellyfish, has expanded its footprint in South Africa following the recent acquisition of ClickMaven...

30 Nov 2017

Google My Business posts - Making campaign communication at a local level a reality
Google My Business posts - Making campaign communication at a local level a realityArticle

Communicating with users looking for your business locations or type of business near them just got easier and way more powerful...

Gabriella Eidelman, Issued by Location Bank 16 Nov 2017

Training programme for young creatives
Training programme for young creativesArticle

Live Mag, an online magazine is looking for 12 young South Africans between the age of 18 - 25 years to train into multimedia content producers...

8 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoidArticle

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

Pranjali Singh 7 Aug 2017

Digital marketing and dark social traffic
Digital marketing and dark social trafficArticle

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

Charlie Stewart 28 Jul 2017

Upskill with a SETA-accredited digital brand analysis workshop
Upskill with a SETA-accredited digital brand analysis workshopArticle

DigitLab Academy will be launching a one-day SETA-accredited digital brand analysis workshop this July...

Issued by Digitlab 21 Jun 2017

Ensuring your website effectively reflects your brand
Ensuring your website effectively reflects your brandArticle

While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit - their website...

Judith Middleton, Issued by DUO Marketing + Communications 8 May 2017

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