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Tyler GreerCharles Eames, mid-twentieth century modernist designer and creator of the legendary Eponymous chair, viewed design in a pragmatic and results-driven way. "Design," he noted "is a plan for arranging elements in such a way as best to accomplish a particular purpose." To Eames, this meant understanding the materials and tools available, and figuring out how best to draw them together into a singular solution which best fulfils a particular need. Clearly, it also meant understanding that need in the first place. 18 Jul 2019 Read more

Exponential, Amnet, iProspect, and PHD raise R5,000 for The Iris House Children's Hospice in the 2018 Amazing RaceExponential South Africa recently hosted their annual Exponential Amazing Race media challenge - an event aimed at raising money for children's hospice The Iris House. 20 Nov 2018 Read more

Is 2018 the year the robots come for us? (Spoiler alert: not likely)As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018. 29 Jan 2018 Read more

Exponential receives new accreditation by the Trustworthy Accountability GroupExponential recognised for combatting ad fraud with Certified Against Fraud Seal 3 Nov 2017 Read more

Exponential, Amnet, Hitch Digital, PHD, Vizeum, race for The Iris House Children's HospiceExponential South Africa recently hosted its inaugural Exponential Amazing Race - a challenging event to raise money for children's hospice The Iris House. 17 Aug 2017 Read more

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