A launch to celebrate the introduction of the new flight route was held in Cape Town last week and included a well attended media briefing and Gala Dinner held at the Table Bay Hotel.
The Gala Dinner, publicity and all protocol arrangements for the launch event were handled by Mortimer Harvey Events (LM&P) and Mortimer Harvey Public Relations and Communications.
Speaking from Cape Town Mr. Sidney Siwabamundi, Commercial Director of Zambezi Airlines says the new flights once launched would make a significant contribution to Zambia's ongoing drive to increase the number of tourist arrivals into the country. "Cape Town is a major tourist centre which hosts thousands of tourists from around the world who would now find it convenient to include a visit to the world famous Victoria Falls in Livingstone when they fly on the new Zambezi Airlines' non-stop flights from Cape Town to Livingstone."
Siwabamundi says the new flights would also offer Zambian business and leisure travelers an opportunity of flying direct to Cape Town with just a brief stop-over in Livingstone where they would not be required to disembark from the aircraft. "Another benefit to tourism would be the offer of weekend excursions to the tourist capital by flying the airline's modern Boeing 737-500 jet aircraft which will cover the distance between Lusaka and Livingstone in a mere 35 minutes while also providing business class service."
According Siwabamundi Zambezi Airlines is also preparing to sign an interline agreement with Zambia's domestic carrier, Proflight Commuter Services which will allow connections to be sold to other Zambian tourist destinations such as the South Luangwa National park and Lower Zambezi.
In keeping with modern aviation trends, Zambezi Airlines utilises modern information technology systems and is fully e-ticketable. Customers can book on line and also choose a convenient payment option from the comfort of their homes or offices.
Zambezi Airlines launched its operations in July 2008. "During its short but eventful existence the airline has built a reputation for excellent in-flight service as a full service airline which is underscored by renowned Zambian hospitality. Its vision is to operate a world class airline based on international standards and connecting all major cities in Southern Africa" says Siwabamundi.About Mortimer Harvey
Mortimer Harvey is a Johannesburg-based full service and results driven integrated communications agency that delivers hard-working advertising and communication solutions. Services include classical above, below the line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit www.mortimer-harvey.co.za