Hollard's business philosophy is based on strong partnerships and the partnership with Mortimer Harvey is seen as an exciting new chapter for both companies.
The Hollard brand has been in the South African media landscape for the past 29 years. In last year's Sunday Times Markinor Brands and Branding survey, the Hollard brand ranked 4th in Life and 3rd in Short Term Business to Consumer category. Today, 1 300 dedicated “Hollardites” provide both short-term and life insurance services to more than 6 million policyholders in South Africa and abroad.
Mortimer Harvey's Executive Creative Director, Gerald Harvey, says the Hollard business is an exciting challenge for the agency “We are immensely proud to have gained a brand of this significance to add to our blue chip client portfolio.”
Krisen Govender, Hollard's General Manager: Group Marketing and Communication, says Mortimer Harvey has partnered with the brand team to deliver the high creative and strategic standard that Hollard has come to expect. “The agency showed an in-depth understanding of our business and brand positioning, and I am looking forward to our partnership and journey together achieving great results for the Hollard brand.”
Mortimer Harvey is a Johannesburg-based full-service through-the-line advertising agency that delivers hardworking advertising and communication solutions. Services include classical above-, below-the-line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit www.mortimer-harvey.co.za