Mortimer Harvey

Southdowns Residential Estate - Launch of final phase

Southdowns Residential Estate in Centurion has launched the development's final phase, showcasing 54 new townhouses and 16 new cluster homes, all designed to fit into the country life feel that today has become the hallmark of the estate.
Southdowns Residential Estate - Launch of final phase
Instant sellout

Within days of the initial launch of Southdowns Residential Estate 10 years ago, with some buyers even camping outside overnight, the first 381 land parcels were sold out. Since then a further 120 stands have been developed and sold seeing Southdowns Estate become one of the most sought after country lifestyle estates in South Africa. And for those lucky first buyers, they have an inflation beating investment.

What makes the launch of the final phase all the more exciting is that today Jack Prentice, Developer and Managing Director of Southdowns Management Services, has been able to draw from ‘lessons learned’ during the earlier phases of the development. “Although we had the guidelines, today we know that people don’t really need 20 sq. metre bathrooms but they do need low maintenance homes. We’ve also largely gone to single storey houses as no-one has ever said I won’t look at a single story house but we do get both young and older people who won’t look at a double storey.” Mortimer Harvey has developed and is implementing a digital and public relations campaign to support sales and marketing of the development’s final phase.

Country life with class

"A piece of the past has found its way to the future." Irene, the name given to a choice piece of Highveld land in 1889, is surrounded by weeping willows, tree lined streets and the meandering Hennops River. Nested in the heart of Irene is the Southdowns Residential Estate, conveniently situated just of the N1 highway, but far enough not to hear the city’s hustle and bustle. The Estate is covered by some 46 hectares of conservation corridors and agricultural areas. The landscaping consist of indigenous planting designed to maximise bio-diversity.

Southdowns Residential Estate - Launch of final phase

Natural gas a bonus

One of the biggest drawcards of Southdowns has also been the natural gas pipeline which provides all residents with natural gas. “With electricity becoming such a problem today, not only in the case of blackouts but also cost, this is a unique selling feature and allows for a much greener environment,” explains Prentice.

Security plus

Another issue of life in urban South Africa is security which is something Southdowns takes seriously. “We have five levels of security with electric perimeter walls, alarmed to a 24-hour control centre and a round the clock manned gatehouse. Add to this thermal imaging cameras which show if anyone even touches the perimeter walls, particularly on cold, dark nights. We’ve also got internal dog patrols at night and all this must be working, as the only robberies we hear of is the odd bicycle which disappears after being left in the veld by one of the kids who ride their bikes to school. And with schools from pre-school through to matric and even a university on site this is another huge plus for the estate.

Unlike many other estates resales at Southdowns are rare, as once people have experienced country lifestyle so close to the city with every amenity including education, shopping, healthcare and a Gautrain bus stop outside the gate, why would you want to move?

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17 Nov 2016 12:26


Mortimer Harvey