Mortimer Harvey
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New Colgate product sure to be a ‘watershed’

Specialists in organising events, launches, conferences, road shows and exhibitions, Lynne Mackenzie and Partners (LM&P) recently put together a lavish function to launch a new Colgate product internally to sales and marketing staff.
New Colgate product sure to be a ‘watershed’
click to enlarge
Staff members were invited by means of a fashion-TV themed email teaser campaign that held out on the venue till the very last moment. Hosted at the Valley Lodge in Magaliesberg, the product launch treated staff and guests to a red-carpet affair complete with paparazzi photographers, ice sculptures, and entertainment provided by the band Watershed.

LM&P (a division of Mortimer Harvey) coordinated all aspects of the event from the décor, staffing and staging, to all the technical requirements and entertainment.

25 Apr 2007 16:47

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