Mortimer Harvey

Travelista to help South Africans take to the skies with Avios Travel Rewards Programme

Award-winning travel rewards program Avios brings South Africans a new and exciting online portal - Travelista. This new social media and web platform aims to inspire people about travel, fashion, food and entertainment, with the ultimate aim of helping more South African's become savvy shoppers, allowing them to travel more.
Travelista to help South Africans take to the skies with Avios Travel Rewards Programme
Travelista was conceptualised for Avios Credit Card by Mortimer Harvey primarily to answer a consumer need, to show people who love to travel how easy it is for everyone to fly using Avios, but equally inspire South Africans by sharing useful information and inspiring insights.

The first Travelista to share their insider tips over the next few months will be dynamic presenter and television anchor Jennifer Su. Millions of South Africans will be able to escape the mundane by gaining valuable and inspiring advice from a well seasoned traveller and red carpet jet setter. Jen will share her tips through Travelista on how to live the red-carpet life without having to spend a fortune, as well as what's hot, where to go this season and why.

The motivation for this initiative is the introduction of Avios Credit Card that has recently launched in South Africa. This new rewards based credit card gives more South Africans the opportunity to travel by quickly earning Avios that they can redeem for flights just by using it for their everyday purchases.

The Avios rewards programme has been successfully run in the UK, US and Spain for the last 25 years. Locally the programme is partnered with British Airways, Pick n Pay, BP, Avis, and Lew Geffen Sotheby's International Realty.

But regardless of where and how people spend, Travelista will give consumers great ideas of where to shop, dine and unwind.

The journey to flights starts by signing up online at Becoming a member is completely free. Then the fun starts. Avios calls it 'Buy, Collect, Fly'. Members can collect Avios on everyday purchases.

More about the Avios Travel Rewards Programme

Avios brings people travel rewards they really enjoy - like holidays and flights. And you get Avios by doing things you'd be doing anyway - like grocery shopping or filling up your car with petrol. The company has been doing this for 25 years in the UK, Spain and the USA. And research shows Avios Travel Rewards Programme will be just as popular in South Africa.

The majority of South Africans only go on holiday once or twice a year. And when they do, 32% only go for three to five days. The Avios Travel Rewards Programme can help with that. With Avios, they can get away more often and for longer. 76% of recent travellers had stayed local - many heading for the Western Cape. In the future, Avios can help people fly further and see more of Southern Africa, and beyond. It's Avios' very special travel reward that does this: Return Flights with British Airways - Both for international and domestic flights.

The journey to flights with Avios starts by signing up online at Becoming a member is completely free. Then the fun starts. We call it 'Buy, Collect, Fly'. Members can collect Avios on everyday purchases like bread and milk as they go about their normal lives. Collecting Avios does not require you to spend any more money than you already spend today.

The places you can collect are Avios' nationally respected 'collection partners'. At Pick n Pay you can now exchange the smart shopper points you earn for Avios. Thinking ahead to your choice of aisle or window seat is sure to make the shopping aisle even more popular. The new Avios Credit Card, supported by ABSA, gives you Avios whenever you use it. Use it at Pick n Pay check-out and guess what - you double up on the Avios.

You can collect Avios when you pay cash for flights on British Airways. You can also collect on the road. Renting a car with Avis will help clock up Avios. And from the end of October this year you'll get Avios every time you fill up at a BP service station - using the new Avios swipe card. Last but not least, a house sale through Lew Geffen Sotheby's Real Estate is another big opportunity to boost your Avios.

The Avios in your account can get you flights to an incredible number of destinations. The only cash you pay is for the taxes, fees and carrier charges. But here we help out too. For domestic flights Avios have subsidised these charges, to make them up to 50% cheaper than with most other rewards programmes in South Africa.

Flights start at 4,500 Avios one-way, from Johannesburg to Durban or Victoria Falls for example, with a fixed fee of R350 for taxes, fees and charges. A family of 4 could reach this in no time, shopping at Pick n Pay using their Avios Credit Card. Collect for longer or with more partners and it could be Mauritius... or London.

For collectors motivated by travel it's a reward second to none. And if you agree, sign up to become a member of Avios - it's free to join. Just go to

More about the Avios Credit Card

Key features are:
  • You earn Avios (points) on all purchases on the card, 1 Avios for every R10 and double Avios at Pick 'n Pay and BP
  • You can use your Avios to book flights with British Airways, both domestic (Kulula) and international
  • Avios do not expire, provided you collect or spend one Avios every three years
  • You can choose your own card face from some of our exciting options
  • You have access to Platinum MasterCard Moments - a wide range of experiential and added value offerings
  • You automatically join the Avios Travel Rewards Programme when the card is taken out
  • Membership to the Avios Travel Rewards Programme is free and finally
  • Free basic Travel Insurance cover whenever international return travel tickets are purchased with your Avios Credit Card with the option to purchase Top Up Cover

Editorial contact
Jacques Verster
Mortimer Harvey
Tel: 011 996 2833
Cell: 083 276 9009
Email: az.oc.yevrah-remitrom@seuqcaj

1 Oct 2013 12:15


Mortimer Harvey