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The importance of staying motivated when launching a new business

Launching a new business can be a daunting endeavor, especially if you are a sole proprietor going it alone. Everything falls on your shoulders from registering your business to marketing your startup, and by the time you are ready to launch, you may simply have run out of steam. What you need is a good dose of motivation to re-energize yourself now that the big day is here. Launching is just the beginning! It's what comes after that will make or break you and this is where you can find inspiration from those who have gone before.

Let your passion carry you through

One thing you may always want to keep in mind is what the late, great Steve Jobs said about success. He found that being a multimillionaire was not as important as his passion for his company, his products and the people who made Apple great. His motivational advice to entrepreneurs was to let this passion carry them across the finish line and that passion can keep you motivated, even at the darkest pre-dawn hours of your launch.

Never try to go it alone

While your new business is your brainchild, there are just some things you won’t be able to do on your own. You may be an expert in your industry, but what about other important facets of your business such as accounting, marketing, sales, and so forth? You may have just designed the latest bit of earth-shattering technology, but do you know how to capture the attention of your market? It may mean hiring an expert marketing team to give you the competitive edge right out of the gate, but that is an expense you can justify when you see the profits rolling in. Remember, some things you just can’t do on your own, so keep a budget aside to draw from when needed.

Adopt the glass half full mindset

While the question of whether you see the glass half full or half empty may seem a bit cliché when it comes to staying motivated there is an important lesson to be learned here. According to a leadership article on, success comes easier to those with an optimistic outlook on problems they encounter. Yes, you will meet obstacles on the road and it’s unrealistic to think that you won’t. It’s how you handle them that matters most. Did you know that those with the optimistic glass-half-full mindset are better salespeople and simply better communicators all the way around?

Look at every obstacle as a learning experience instead of the road to defeat and you will grow along with your startup. Admit defeat and there’s nowhere to go but down.

Are you on the right path?

There is no one-size-fits-all strategy for finding motivation, but the point is to do what works for you. Some entrepreneurs like to listen to podcasts of successful people who have made headway in their market and others prefer to spend time in the serenity of nature. Then there are those who are passionate about making life better for themselves and everyone around them. Whatever it takes to keep you motivated is what you should turn to when the world looks bleak. Learn from the many challenges that Steve Jobs faced in the early years and you will know that the true path to success is paved with obstacles and powered by motivation. So what motivates you? There’s your key to success.

12 Jul 2018 12:13


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and