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Top four ways to respond to an uncertain business climate

The economy is rarely stable. On some occasions, it's less stable than others, though. During those chaotic days, you must have a plan for how to run your company. Otherwise, you'll become another statistic about failed businesses. Here are four ways to respond to an uncertain business climate.
Prioritize communications

Top four ways to respond to an uncertain business climate

During turbulent periods, your business will thrive or collapse based on the work of your employees. If you have a lean staff that functions well as a team, you’re going to succeed while others fail. If you have too many workers who are only out for themselves, you’re in trouble.

One of the best ways to assure a high-functioning team is to prioritize communications. When different parts of your organization talk often, they develop a higher level of trust. Your staff will share leads, prevent customer-service complaints, and network effectively. You will receive internal suggestions to improve efficiency, and the networking will also provide quality insights from other businesses.

Improvise when circumstances change

Every decent company has a business plan. You also make each employee go through a defined period of training. You take these steps to set guidelines for now and the future. What happens when those plans become unwieldy, though?

The entire problem with an uncertain business climate is that your expectations are no longer valid. Businesses that stubbornly stay the course during a chaotic situation are likely to make huge mistakes. Smart companies understand that new opportunities arise in the chaos. By improvising, you can explore these openings. This sort of pivoting is critical to success in the modern business world.

Get lean

Liquidity is critical during tricky financial periods. When you run out of capital, you can’t make payroll. You also can’t pay for goods and services, meaning that you frustrate workers, suppliers, and customers all at once.

You should always know your company’s financial status. During uncertain economic times, you should get daily updates. It’s the best way to stay proactive with your business choices. You understand how liquid you are and know what you can and can’t afford.

One of the keys to liquidity is getting lean. You want to offer the most value to customers while reducing production expenses. Take a hard look at the ways you create your goods and services. For example, when you anticipate a shaky financial period, boost your liquidity by selling some of your manufacturing equipment. Then, use a portion of that money to rent equipment instead. You can still do your jobs the same, and you’ll have a leaner enterprise.

Use crowdfunding

When you are short on capital, you have to act quickly to raise money. One of the best tactics today is crowdfunding. You can list your funding request on a popular site like Kickstarter or Indiegogo. Friends and customers will have a chance to contribute to your fundraising campaign in exchange for whatever goods or services you offer in the listing. You can quickly raise a lot of money, improving your liquidity.

Running a business is particularly stressful during uncertain economic times. By following the tips listed here, your company should survive and thrive, though.

16 Nov 2017 17:19


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and