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10 tips for taking product photos that sell themselves

The media you use to sell your products is almost as important as the products themselves, particularly for online stores. The photos on your website are the only connections customers have to the actual products. For that reason, your images must be good if you expect to move product.
However, many businesses use sub-par, boring photography to display their products, and their sales suffer as a result. If you want your photos to be more successful, then use these tips to improve their performance.

1. Put the products in a functional setting

Instead of shooting all your product photos against a plain white background, add more value by using the product in context. A pair of shoes on a pair of feet, a sofa in a well-designed living room, and a laptop on a dorm room desk make the products look even more desirable. To see an excellent example, look at this retail site.

2. Focus on the product, not the model

When displaying a product in context, make sure the focus doesn’t stray. The product should be in the center of the frame to draw the most attention. If that means cutting off your model’s head or feet, that’s perfectly fine. As long as viewers can tell what the product is and how it’s meant to be used, you’ll be in good shape.

3. Accessorise the product

If you don’t have the funds to hire a model or stage a room, you can still show the product in context with accessories. For example, if you’re selling a t-shirt, try laying it flat on a table and placing a vibrant necklace along the neckline, like you see on this retail site.

4. Work on lighting

The key to most good photography is actually the lighting. There are tools you can use to enhance the lighting, such as reflectors and flash bulbs. You can make a big difference for your products by showcasing them in natural light instead of artificial light.

5. Use high quality equipment

Smartphones can take some pretty good photos, but not good enough for selling products. Professional equipment leads to professional photos, which can boost the quality and reputation of your site.

6. Edit like crazy

Natural lighting and great equipment will be your best friends, but you still need to edit your photos. So, invest in some quality editing software, if possible. If you’re short on funds, there are some good, free editing programs like Gimp or Pixlr you can try; however, they are short on many features that come with a paid program. Play around with the different programs and decide which will give you the best results.

7. Play with backgrounds

White is the most popular background for product photos because it’s simple and doesn’t distract from the subject. However, there are some situations in which a different background can make a photo pop. Just make sure it’s not too busy, as that will take focus from the product. For example, a wood or brick background can add a rustic dimension that characterises your brand without being too flashy.

8. Shoot different angles

In online shopping, consumers like to see products from different angles. Include several angles of a product on each page to fulfill this desire. Consumers can tell a lot more about a product from the angles than just the front-facing view. If you look on sites like Amazon, you’ll see that almost all of their products have different angles displayed to help sell the product.

9. Avoid filters

Filters may be great for your Instagram photos, but they’re old hat for product photos. Filters distort the image, making it appear a different color or shape than what it really is. If the product comes to a customer looking different than it did on the page, they’ll be upset and probably won’t return.

10. Use a tripod

Steady photography always looks better. Even the slightest vibration or movement can blur or shift the angle of your product. A tripod will keep your camera stable no matter what, eliminating the possibility of bad photos.

13 Sep 2016 11:09

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About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.




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