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How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged. People are burying their heads in screens, as opposed to carrying on meaningful conversations. As a marketer, you must overcome.
Four tips for personalising customer engagement

In order to help you establish more palpable touch points with your customers, we’ve provided a few constructive tips that can be implemented with very little effort.

1. Create online communities

One of the most underrated and valuable resources a company can invest in is an online community. Online communities are typically made up of premium websites or message boards where a group of individuals can rally around a common interest and discuss issues, problems, and solutions.

By establishing an online community for your brand, you’re taking a proactive step towards developing open channels that allow you to reach customers and help them solve actual needs.

2. Verbally communicate

The importance of verbal communication cannot be overstated. The single biggest issue with the rise of technology is that businesses and customers don’t have enough verbal communication. Sure, there may be more communication, but it’s almost a rare occurrence for a customer to speak with an actual representative of the company. This is an issue since studies have clearly shown that human voice conveys critical information that gets lost in written mediums.

“Voice is different than other forms of communications,” says Craig Walker of Dialpad, a cloud communication platform. “With social networking, email, and text, people can respond when it’s convenient. Sometimes that convenience is important—but there’s a tradeoff. Unlike the written word, voice obliges a real-time response and creates a space to explore new things.”

You should always be looking for opportunities to audibly communicate with customers. It’s not easy, but it is necessary.

3. Set up in-person events

When was the last time your company hosted an in-person event where the sole purpose was to mingle with customers and engage in meaningful conversations? Have you ever done it? Live events are great because they allow you to put names to faces. This establishes more trust in the customer’s eyes and gives you better insights into what they’re actually like and why they make the decisions they do.

4. Choose social platforms wisely

Finally, you need to be careful with the social media platforms you choose to invest your time into. While Facebook and Twitter are great, remember that the goal is to rely on human voice over written communication. Thus, you really should be spending your time with newer platforms like these:
  • Periscope. If you aren’t familiar with Periscope, now’s the time to learn. This live-streaming app allows you to broadcast video and directly engage with viewers (customers) in any way you deem relevant. It’s growing each month and has the potential to become the face of social networking in the years to come.

  • Snapchat. While you may have never considered Snapchat to be a business tool, it’s quickly becoming a highly effective resource. Just check out all of the creative ways it’s being used.
Periscope and Snapchat are considered the most cutting-edge social networking apps on the market. Not only are they popular among millennials, but they’re revered for their ability to convey spoken word.

The efficacy of personalised engagement

For all of the benefits technology and mobile devices afford businesses, it’s ultimately made it more difficult to have meaningful and personal conversations with customers. It doesn’t have to, though. By utilising these tips, you can personalise your customer engagement and enjoy the benefits of healthier interactions.

26 Aug 2016 08:40

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About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.




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