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How do SEO companies minimise budget expenses?

The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - completely incorrect! In reality, it is complicated, takes a lot of knowledge and you'll need to dig deep into your pocket.
When you take a look at the prices that an expert SEO company asks for, you will surely not be entertained. However, expenses can be curbed through different ways. Many SEO firms are actually forced to do this since clients will want lower prices. The irony, of course, is not recognising the heaps of benefits one proper SEO job can do for a company. Below you can find some tactics used by companies to reduce expenses that makes services more affordable and companies become much more competitive.

Using in-house writing staff

Proper SEO requires a lot of written content. Given the task, it is quite expensive to churn out high quality content in a mechanised frequency, with all the creative juices flowing. Therefore, in an attempt to save as much money as possible, SEO firms now have their own content writing department. You will be able to save so much money because of that. Costs go down up to 50%, which is definitely a really large part of the budget.

The only problem with the in-house writing staff is that it will initially cost a lot of money. That is quite obvious. You have to be patient and you need to sometimes train the staff. However, when you manage to do this, costs go down a lot. Decreasing dependence on content websites like iWriter or asking freelance writers to churn out content for you is definitely less cost-effective in the longer run, as opposed to a dedicated team of in-house writers.

Outsourcing parts of the processes

SEO companies are going to want to save money when they outsource parts of the work that is done on a regular basis. There are many interesting opportunities that are available and outsourcing is actually one of the very best things that you can consider when thinking about lowering expenses.

Companies from all around the world want to create marketing plans with small budgets but that is really tough to do. Outsourcing helps in many cases so you need to consider that opportunity. You see, outsourcing a task is cheaper in comparison. In many cases, your outsourced work might even look better than what you have been expecting. Therefore, it is always wise to check credentials before you ship the work out. More importantly, blessings of outsourcing mean that your plate is free for more work that was supposed to be delayed. Smart SEO companies can easily outsource various tasks, saving you a lot more than you can think.

Negotiating long-term packages with suppliers

Search engine optimisation is all about establishing relationships between the firm and various service providers. For instance, it is possible to have long-term rapport with the companies who allows you to use their resources and get links. Link building is all about quality work and

SEO companies are going to negotiate great prices for links and other services that are of high importance for future success of the clients serviced. It is not at all difficult to save hundreds of dollars on just one contract. Establishing barter deals and negotiating lower prices from suppliers always helps to get better deals at the end of the process.

Ultimately, it all boils down to how you seek to minimise your expenses. Of course, there are many ways, but if I am at some position of trust in your mind right now, dear reader, you’d know that outsourcing is important. You’d also understand the importance of having your own dedicated writing staff and most of all, the importance of having long term deals.

29 Jun 2016 11:46


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and