Classic 1027 CEO, Lyndon Johnstone, says the partnership is aimed at establishing Classic Business as the pre-eminent financial radio show in South Africa. “It is about creating a credible business platform that delivers a high net worth audience to advertisers,” says Johnstone. The syndicated show will launch in Cape Town on 1 August.
“Being at the coal face of the economy and discussing the markets, getting to pick the brains of the country’s finest business people , economists and thought leaders is a privilege and I am naturally thrilled to be able to extend this dialogue to the Western Cape,” says Michael Avery. “It’s also a huge responsibility, considering the delicate nature of the discourse between business, government and labour and Michael has a unique gift in being able to rise to this challenge and sustain this debate,” adds Mark Jennings, Managing Director of FMR.
United Stations are the exclusive, national sales partner for the Classic Business Show. “It’s an incredible opportunity to be able to reach the business audience across both Cape Town and Johannesburg, and deliver advertising results for our customers,” says Rivak Bunce, Managing Director of United Stations.
South Africa’s future is inextricably linked with the performance of our economy and the team is relishing the opportunity to facilitate the business conversation and unpack it for a financially savvy, sophisticated, discerning and above all engaged audience across the countries two major metropoles.