Having been schooled in direct marketing, CRM, digital, brand and mobile marketing, and having spent time as both client and agency, Kruger has 11 years' experience contributing to both digital and classic brand strategies.
His special interest in following trends in consumer experience, and applying these to practical, impactful strategies has seen him engage with blue chip businesses such as Coca-Cola, Standard Bank, Lexus, Mazda, Nokia, FNB, Ford and Diners Club during his career.
Kruger's passion for ideas that transcend all communication channels despite being born in digital, and for keeping the consumer's needs at the heart, fits closely with Hellocomputer's own ethos.
"Hellocomputer's reputation for creativity and effectiveness in the digital space is inspiring, and I am excited to be part of the dynamic team in Cape Town. I'm looking forward to being able to contribute meaningfully to the ever-challenging world of our clients and their consumers," he said.
For more from Hellocomputer, please visit http://www.hellocomputer.com
or follow the Twitter stream @hellocomputer