Latest Maximizer CRM release promotes cloud deployment

Maximizer Software, a leading provider of on-premise and cloud-based Customer Relationship Management (CRM) solutions, has announced the global launch of its latest release, Maximizer CRM 12 Summer 2013. The newest version of Maximizer CRM is truly unique within the CRM market place, due to the varied deployment options available, including: on-premise, public cloud and private cloud, which provide cost-effective options for small and medium enterprises (SMEs) that don't want to compromise on the quality of a solution that is core to their business.
This powerful new edition of the software offers functionality improvements devised to enable businesses of all sizes to meet key business goals and stay ahead of competitors. The latest enhancements feature better usability, improved functions to increase business productivity, enhanced mobile accessibility and extended integration tools.

Maximizer CRM 12 Summer 2013 is also better geared than ever for remote users with improvements to web accessibility functions. Mobile-configured quick search options, easier access to previous entries, simplified address book entry and information pop-ups for appointments are designed to optimise smartphone and tablet use and increase the productivity of users on the road or working from remote locations.

Vivek Thomas, president of Maximizer Software, comments: "We are seeing our clients' workforces becoming increasingly mobile - often working on-the-go and offsite - so it's important that their CRM can keep up. Maximizer CRM 12 Summer 2013 has improvements to mobile and tablet functionalities, allowing users to access a wider range of information in less time and with fewer clicks than before. With these new developments, users can search for client information quicker than ever and it's now much easier to modify fields and input information via mobile and tablet".

Mark Annett, Head of CRM at local Maximizer business partner Camsoft Solutions, notes:
"There is definitely a sea-shift underway in how users access their CRM data and with many companies starting to embrace the Cloud for their various IT services it makes sense to include CRM as one of these services. "We are experiencing a very rapid uptake of our MaxCloud CRM solution that is based on Maximizer's web-based CRM solution and it is very encouraging to see the focus that Maximizer is putting into their cloud-based offering with well-considered enhancements in their new Summer 2013 release," adds Annett. "In today's economic environment it is important for many businesses to have affordable IT solutions that can grow with the business without the hassle and expense of substantial capital and resource outlay and this is where a solution such as MaxCloud CRM is providing an ideal fit", continues Annett.

For more information, please contact:
Grant Chapman
Camsoft Solutions
Tel: +27 (0)21 7974845
Email: az.oc.mrcrezimixam@tnarg

About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organisations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licenses to more than 120,000 customers. For more information, please visit:

About Camsoft Solutions
Camsoft Solutions has successfully implemented and supported CRM projects at companies of all sizes across Southern Africa, ranging from small SME installations to large corporates with several thousand users. Camsoft is capable of providing full turnkey CRM solutions, including software sales, training, support, development and service level agreements, where required. Camsoft's MaxCloud CRM solution is available globally and enjoys the fastest uptake of cloud CRM users among Maximizer partners in the EMEA region.

With full service offices in Johannesburg, Cape Town (north and south) and Durban, Camsoft Solutions provides the full range of technical services to a variety of different customers, including ISPs, banks, insurers, manufacturers, retailers, recruitment agencies and call centres, among others. Camsoft's CRM division has achieved Maximizer Software's Africa Business Partner of the Year award every year from 2004 to 2010 and was Maximizer Software's EMEA Business Partner of the Year in 2011 and 2012. For more information please visit

26 Jul 2013 09:24