"We had a full field and were well supported by the advertising and media industry," says Sharlene Vallance, Fundraiser for the ABF. "We even had agencies without golfers who still sponsored holes or fourballs. It was really wonderful to see the support and the generosity of companies in the Cape Town area."
"The event has grown in stature and in strength due to the commitment of the Cape Town industry," says Sharlene.
The golf day is now in its second year and will be hosted again in 2014. Chris Brewer delighted the crowd with anecdotal stories and proved to be a wonderful and most capable MC. All the photos of the event are on www.facebook.com/ABFSA
for downloading and sharing.
"We had a wonderful day out on the golf course although the wind made conditions very tough for the golfers (and the hole sponsors too)," she says. "It's what is to be expected on a links course though and the golfers braved through the tough weather conditions.
Most of the ABF's cases that we support are in Cape Town so for us it is a long-term plan to get the Cape Town committee up and running again. We have had a very promising response and are planning three events for the Cape next year. We encourage the industry to get involved in the ABF and to use their skills in event planning and fundraising to benefit the cause." ABF DNA
The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline, have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA.