Creative team Aaron Harris, Ian Metcalf and Liam McElhinney from Draftfcb Cape Town turned the premise of filling up into the charming analogy that with Engen, your car isn't just a car, it's a flipping huge shopping trolley.
Humanoid@Egg director Terence Neale breathed life into the script with a highly entertaining 60" commercial, featuring scenarios that make South African roads look like the aisles of your local grocery store on payday. Picture a guy reversing a trolley out of his garage, the typical seedy second-hand salesman flogging a used trolley to an unsuspecting youth, a mechanic's garage with the token calendar girl reclining in front of a shiny trolley. If you think it sounds funny, you're right.
True to form, Terence's eye for casting and his grasp for comedic timing comes through to deliver a truly lekker spot from start to finish!
Watch the spot here: http://www.youtube.com/watch?v=IuzdDkSvXkQ