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HaveYouHeard Press Office
HaveYouHeard is a communications agency immersed in culture to influence it. With 11 years' trading experience and offices in Johannesburg, Cape Town and London, it uncovers unique insights to create innovative ideas that influence the audience by bringing the brands it partners with to the center of culture.
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HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base and BET Africa to educate Africa's youthCape Town-based agency HaveYouHeard has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa's youth on the skills they'll need to hone if they want to become successful performance and recording artists. 5 Aug 2020 Read more

HaveYouHeard scores for the #ToyotaEsportsChallenge73,886,865; 20,000; 182; 11; 4 - these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge. 30 Jul 2020 Read more

Sportscene early adopter of branded digital radioBricks-and-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. 30 Jun 2020 Read more

Marketing, advertising industry employees 'less confident' about their companies' futures, their own role in the industryEmployees in South Africa's advertising communications services industry are more uncertain about their employers' business continuity than they were at the beginning of the country's Covid-19 lockdown. 24 Jun 2020 Read more

HaveYouHeard's Ryan McFadyen to return to DNA Paris - virtuallyHaveYouHeard co-founder and head of strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year - virtually. 26 May 2020 Read more

Toyota SA dips toe in esports arena with new activation from Brand IncToyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer's newly appointed activation and sponsorship agency, Brand Inc. 20 May 2020 Read more

South Africans want brands to keep being active in their lives during lockdownA study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to keep being active in their lives and advertising during lockdown. 19 May 2020 Read more

The launch of the world's first live donations platform to help artists earn during lockdownA live donations platform harnessing QR technology has been launched in South Africa to help performers and music artists generate income while live streaming. 20 Apr 2020 Read more

Cape Town's Intrepid Fox creates brand film for US online social sports platformCape Town-based creative agency Intrepid Fox has created a new brand film for SportsHosts, an online platform operating in New York and San Francisco that connects sports fans and travellers and facilitating their getting together to watch live sports events. 12 Mar 2020 Read more

HaveYouHeard pulls together three-at-a-time activations for DieselHaveYouHeard recently pulled together three #DieselDenimFridays - or #DDF - experiential activations at the same time in three different Diesel stores nationwide - one each in Durban, Johannesburg and Pretoria. 6 Mar 2020 Read more

Splitting the content atom to make an impact in a changing media landscapeFlighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to 'new' media. But, while the agencies and companies they partner with may know how to book media space - and conceptualise and create - in this environment, just how many are comfortable playing in today's diverse and cut-throat broadcast content jungle? 5 Mar 2020 Read more

Zwai Bala hosts masterclass for Old Mutual and AMPD StudiosZwai Bala hosted a packed masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate. 28 Feb 2020 Read more

HaveYouHeard benefits from organic growthCape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. 25 Feb 2020 Read more

HaveYouHeard appoints new MDHaveYouHeard, the full-service agency launched in Cape Town 11 years ago and now with satellite offices in Johannesburg and London, has appointed its head of integrated execution, Victoria Gabler, as managing director. 18 Feb 2020 Read more

HaveYouHeard signs 5 new accountsFull-service agency HaveYouHeard, started 2020 with five new clients - Absa, Campari Africa, Jameson Global, Jeep Clothing and Trotters UK. 12 Feb 2020 Read more

The two most important things to remember about influencer marketingUsing influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers' relationships with influencers. 27 Jan 2020 Read more

Cape Town Tourism video from HaveYouHeard wins at ITFF Africa'Cape Town Winter Song', a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. You can view the video here: 24 Jan 2020 Read more

HaveYouHeard delivers 'first for Africa' creator's conference for YouTube at AMPD StudiosYouTube's first-in-Africa creator's conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. 23 Jan 2020 Read more