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HaveYouHeard Press Office
HaveYouHeard is a communications agency immersed in culture to influence it. With 11 years' trading experience and offices in Johannesburg, Cape Town and London, it uncovers unique insights to create innovative ideas that influence the audience by bringing the brands it partners with to the center of culture.
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Campari champions passion and creativity in brave campaign launched in NigeriaCampari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched in October. 1 Dec 2021 Read more

Charlotte Bwana, Lebo Lion join in_Podcast lineupTwo of South Africa's most dynamic and influential business women have joined the in_Podcast lineup to help inspire and educate the country's marketers and would-be-podcasters about the fledgling industry. 24 Nov 2021 Read more

Podcasts haven't significantly impacted sales - until nowAhead of the in_Podcast conference taking place online this Thursday, 25 November, we talk to Jon Savage, one of the keynote speakers about what to expect from the event. 22 Nov 2021 Read more

in_Broadcasting conference now launching - catch the digital audio revolution in Africain_Broadcasting, a broadcast innovation business from the HaveYouHeard Group, is launching a series of online conferences that explore new mediums and innovative ways to reach the digital-first audience. 5 Nov 2021 Read more

How can brands use NFTs to engage with South African consumers?NFTs - nonfungible tokens - are going mainstream in markets like Japan, China and the United States where, according to a recent Harris Poll, 40% of US millennials are both familiar with NFTs and likely to buy one, and, according to Morning Consult, 25% of collectors of physical items say they also engage with NFTs. 30 Sep 2021 Read more

Toyota SA takes the e-sports high ground with the launch of The Toyota Gaming EngineFollowing a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the e-sports high ground with the launch this week of The Toyota Gaming Engine (TTGE). 1 Sep 2021 Read more

All you ever wanted to know about NFTs but were afraid to askHaveYouHeard Durban managing director Kirsty Bisset unpacks the five most important things you should know about NFTs and gives you a short list of NFTs making history you can drop into the conversation to show you wouldn't get lost in Decentraland! 5 Aug 2021 Read more

HaveYouHeard creates new TV show for Scottish LeaderWhisky brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance the relationship with both. 4 Aug 2021 Read more

Why SMMEs should podcastJon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he's also the founder of Busqr and the creator of Ampd Studios (and the director of the MTV Base partnership, Ampd Studios Live), both for HaveYouHeard.

A veteran of content creation and production across multiple media channels and technologies from DJ to commercials director, from TV series to feature films, to the creator of award-winning digital content platforms such the Mashlab and the Eye digital radio station, Savage's most recently built a South African retail chain's digital radio into the biggest of its kind.

And, he also helps people, brands and companies create podcasts, all while running his own podcast series on Instagram: What's your Poison.
 23 Jun 2021 Read more

Dan Berkowitz to judge on Grand Jury for the NYF Advertising AwardsHaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards. 25 Feb 2021 Read more

Influence+United aligns with HaveYouHeard to offer access to influencers in AfricaIZEA Worldwide Inc, a charter member of the worldwide influencer marketing alliance offering access to over three billion global citizens to modern brand marketers, Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent. 24 Feb 2021 Read more

Toyota SA expands its esports strategy to include 2020 UCI Zwift E-Cycling World ChampionsToyota South Africa has added the UCI Zwift E-Cycling World Championships to its Toyota Esports Challenge calendar. 26 Nov 2020 Read more

Campari, HaveYouHeard successfully engage Nigerian audiences during lockdownAt the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. 24 Nov 2020 Read more

What does the post-Covid-19 South African consumer look like?As South Africans are reaching the end of their government's pandemic management cycle, it seems as if the post-apocalyptic world is not the place many predicted it would be, and that the pandemic, reinforced as it has been by a recession, has not led to a host of new and sustainable consumer behaviours. 16 Oct 2020 Read more

Toyota South Africa launches E-Sports Challenge on WRC 9Following the success of the Toyota E-sports Fifa Challenge on PlayStation, Toyota South Africa, in partnership with Brand Inc, the sports sponsorship arm of the HaveYouHeard advertising group, has launched the Toyota E-sports Challenge on WRC 9. 9 Oct 2020 Read more

AMPD Studios Live by Old Mutual clinches exclusive interview with SA jazz legend Caiphus SemenyaAMPD Studios Live by Old Mutual, an innovative new partnership between Old Mutual and HaveYouHeard, has secured an exclusive interview with South African jazz legend, Caiphus Semenya. 28 Sep 2020 Read more

HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children's clothing brand TrottersSouth African-based agency HaveYouHeard has broken its client's own records by achieving seven consecutive weeks of online sales growth. 22 Sep 2020 Read more

HaveYouHeard brings together Old Mutual AMPD Studios, MTV Base and BET Africa to educate Africa's youthCape Town-based agency HaveYouHeard has created a ground-breaking edutainment series that brings together its client, Old Mutual AMPD Studios, and ViacomCBS Networks Africa channels, MTV Base and BET Africa, to educate Africa's youth on the skills they'll need to hone if they want to become successful performance and recording artists. 5 Aug 2020 Read more

HaveYouHeard scores for the #ToyotaEsportsChallenge73,886,865; 20,000; 182; 11; 4 - these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge. 30 Jul 2020 Read more

Sportscene early adopter of branded digital radioBricks-and-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting. 30 Jun 2020 Read more

Marketing, advertising industry employees 'less confident' about their companies' futures, their own role in the industryEmployees in South Africa's advertising communications services industry are more uncertain about their employers' business continuity than they were at the beginning of the country's Covid-19 lockdown. 24 Jun 2020 Read more

HaveYouHeard's Ryan McFadyen to return to DNA Paris - virtuallyHaveYouHeard co-founder and head of strategy, Ryan McFadyen, who was the only South Africa invited to judge at the inaugural DNA Paris last year, will return as a judge this year - virtually. 26 May 2020 Read more

Toyota SA dips toe in esports arena with new activation from Brand IncToyota South Africa is dipping its toe in the esports arena with the launch of the Toyota Esports Challenge, an activation conceptualised and implemented by the vehicle manufacturer's newly appointed activation and sponsorship agency, Brand Inc. 20 May 2020 Read more

South Africans want brands to keep being active in their lives during lockdownA study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to keep being active in their lives and advertising during lockdown. 19 May 2020 Read more

The launch of the world's first live donations platform to help artists earn during lockdownA live donations platform harnessing QR technology has been launched in South Africa to help performers and music artists generate income while live streaming. 20 Apr 2020 Read more

Cape Town's Intrepid Fox creates brand film for US online social sports platformCape Town-based creative agency Intrepid Fox has created a new brand film for SportsHosts, an online platform operating in New York and San Francisco that connects sports fans and travellers and facilitating their getting together to watch live sports events. 12 Mar 2020 Read more

HaveYouHeard pulls together three-at-a-time activations for DieselHaveYouHeard recently pulled together three #DieselDenimFridays - or #DDF - experiential activations at the same time in three different Diesel stores nationwide - one each in Durban, Johannesburg and Pretoria. 6 Mar 2020 Read more

Splitting the content atom to make an impact in a changing media landscapeFlighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to 'new' media. But, while the agencies and companies they partner with may know how to book media space - and conceptualise and create - in this environment, just how many are comfortable playing in today's diverse and cut-throat broadcast content jungle? 5 Mar 2020 Read more

Zwai Bala hosts masterclass for Old Mutual and AMPD StudiosZwai Bala hosted a packed masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate. 28 Feb 2020 Read more

HaveYouHeard benefits from organic growthCape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. 25 Feb 2020 Read more

HaveYouHeard appoints new MDHaveYouHeard, the full-service agency launched in Cape Town 11 years ago and now with satellite offices in Johannesburg and London, has appointed its head of integrated execution, Victoria Gabler, as managing director. 18 Feb 2020 Read more

HaveYouHeard signs 5 new accountsFull-service agency HaveYouHeard, started 2020 with five new clients - Absa, Campari Africa, Jameson Global, Jeep Clothing and Trotters UK. 12 Feb 2020 Read more

The two most important things to remember about influencer marketingUsing influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers' relationships with influencers. 27 Jan 2020 Read more

Cape Town Tourism video from HaveYouHeard wins at ITFF Africa'Cape Town Winter Song', a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. You can view the video here: 24 Jan 2020 Read more

HaveYouHeard delivers 'first for Africa' creator's conference for YouTube at AMPD StudiosYouTube's first-in-Africa creator's conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. 23 Jan 2020 Read more