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G&G Digital Press Office
Using deep insights and a thorough analysis, G&G positions your brand first by weaving storytelling, smart solutions and interactive digital strategy to place your brand where it belongs, above all.
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Gen Z is your future customer. Here's how to engage with them now
Gen Z is the generation after millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what's cool, trending, and important shouldn't be underestimated. "We're already seeing the impact Gen Zs have on millennials and Gen Xs when it comes to brand selection, online behaviour, and customer engagement," says Desirée Gullan, executive creative director at G&G Digital. 5 Jul 2022 Read more

How regulated industries are getting results from digital marketing
Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products.1 According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.1 22 Apr 2022 Read more

How conversational marketing builds enduring relationships with customers
Today's customers want it all-excellent service, quality products and solutions, and brands that engage with them in a relatable manner. 10 Feb 2022 Read more

5 digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it's providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. 1 Feb 2022 Read more

How to align your brand with purpose-driven consumers
Today's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment1. When values don't align, customers will shift quickly and are not afraid to permanently boycott brands because of their stance on issues2. 3 Nov 2021 Read more

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