Branding

Articles

Creating relevant brands for African audiences

Creating relevant brands for African audiences

Jessica Tennant 22 Nov 2019

Best in SA packaging shine at Gold Pack Awards 2019

Best in SA packaging shine at Gold Pack Awards 2019

Lauren Hartzenberg 22 Nov 2019

Image credit: Jaromir Kavan on Unsplash.

How technology helps brands evolve

Paula Sartini 18 Oct 2019

Africa is hell

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image credit: Lucrezia Carnelos on Unsplash.

VR/AR/gamification - Placing your customer inside your brand story with experiential marketing

Keletso Nkabiti 2 Oct 2019

VR for brands - what's all the fuss about?

VR for brands - what's all the fuss about?

Glenn Gillis 27 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Burgers 12 Sep 2019

#Loeries 2019: Brand SA tells untold stories

Angie Lawrence 22 Aug 2019

How to reposition and rebrand your business

How to reposition and rebrand your business

Lungile Mayindi 22 Aug 2019

Image credit: Gerd Altmann from Pixabay.

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Ilse Struweg, University of Johannesburg - Marketing Management 8 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Personal brand leads organisational brand

Johnny Johnson 30 Jul 2019

Image credit: Sylvie Tittel on Unsplash.

The impact of plain packaging on brand value

Catherine Kruger 30 Jul 2019

Image credit: Coca-Cola Company.

Fortune favours brave(r) brands

Arisha Saroop 26 Jul 2019

Image from: .

Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.

#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Louise Burgers 19 Jul 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Design-thinking as a strategic advantage

Design-thinking as a strategic advantage

Rirhandzu Shingwenyana 27 May 2019

Image source: Gallo/Getty Images.

What sets challenger brands apart from the rest

Mikhaila Hunter 21 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Experience trumps channel

Experience trumps channel

Refilwe Maluleke 6 May 2019

Are brands living up to client expectations?

Are brands living up to client expectations?

Jedd Cokayne 23 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019