Marketing

Articles

Mike Beukes, ECD at Duke Advertising.

#BizTrends2019: These are tumultuous times. These are tremendous times

Mike Beukes 31 Jan 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.

#BizTrends2019: The four Ps of cause marketing in 2019

Sheila McGillivray 25 Jan 2019

Topaz Booysen, head of marketing at Popimedia.

#BizTrends2019: We're in denial about the death of loyalty

Topaz Booysen 24 Jan 2019

Mark Tomlinson, group managing director Hellocomputer.

#BizTrends2019: Embrace these business-changing themes or suffer the consequences...

Mark Tomlinson 21 Jan 2019

Agile, mobile, and accessible: Programmatic is the new startup

Agile, mobile, and accessible: Programmatic is the new startup

Keabetswe Kgomongwe 17 Jan 2019

Why the wall?

Why the wall?

Chris Botha 16 Jan 2019

Screengrab from .

Deception is the lowest form of marketing

Nick Grubb 16 Jan 2019

Dali Tembo, managing director of Instant Grass International.

#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

Auryn Hiscock and Mikhaila Hunter, executive creative director and strategic relationships & marketing manager at Fort respectively.

#BizTrends2019: Year of the social impact brand (again)

Auryn Hiscock and Mikhaila Hunter 15 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.

#BizTrends2019: Brand building must become more about customer experience

Godfrey Parkin 14 Jan 2019

Not another consultant is what Africa needs

Not another consultant is what Africa needs

James Maposa 28 Dec 2018

Cause-related marketing: Why we do it and where the value lies

Cause-related marketing: Why we do it and where the value lies

Joanna Oosthuizen 21 Dec 2018

Marketing spend per platform - and who takes the lead?

Marketing spend per platform - and who takes the lead?

Johanna McDowell 20 Dec 2018

Perfect pitch: Getting the brief right first

Perfect pitch: Getting the brief right first

Johanna McDowell 14 Dec 2018

Customer experience: The marriage of marketing and technology

Customer experience: The marriage of marketing and technology

Paula Sartini 10 Dec 2018

Advice for a 24-hour pocket mobile plan

Advice for a 24-hour pocket mobile plan

Mike Laws 5 Dec 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

Brands are so much more than just a logo

Jedd Cokayne 22 Nov 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

How to write persuasive website content

How to write persuasive website content

Aimeé Serrão 19 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

The story substance

The story substance

Wayne Flemming 27 Oct 2018

Individualisation: The powerful trend shaping retail customer experience

Individualisation: The powerful trend shaping retail customer experience

Ian Steyn 18 Oct 2018

Bad data is harming your email marketing efforts: Here's how to fix it

Bad data is harming your email marketing efforts: Here's how to fix it

Ross Sibbald 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

Devin Ross 15 Oct 2018

Image source: Getty/Gallo.

Now's the time to embrace change and a shifting creativity business model

Mikhaila Hunter 15 Oct 2018

Presentations: The marketing factor

Presentations: The marketing factor

Keenan Bouwer 21 Sep 2018