Marketing News

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Advice for a 24-hour pocket mobile plan

Advice for a 24-hour pocket mobile plan

Mike Laws 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

Maroefah Smith 4 Dec 2018

Lionel Reina, chief executive officer, APO Group.

New APO CEO to take group global

3 Dec 2018

Search is on for Africa's best innovators and makers

Search is on for Africa's best innovators and makers

3 Dec 2018

Pepe Marais, Jay Badza and Dion Chang. Image supplied.

Marketing the Future zooms in on digital disruption

3 Dec 2018

New African magazine's list of 100 Most Influential Africans

New African magazine's list of 100 Most Influential Africans

30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)

How do you calculate the ROI of influencer marketing? (Infographic)

Brian Mechem 29 Nov 2018

Leading disruption

Leading disruption

Kantar 28 Nov 2018

Brands are so much more than just a logo

Jedd Cokayne 22 Nov 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

How to write persuasive website content

How to write persuasive website content

Aimeé Serrão 19 Nov 2018

All the 2018 AfricaCom Awards winners

All the 2018 AfricaCom Awards winners

15 Nov 2018

Unlocking African abundance through digital technologies

Unlocking African abundance through digital technologies

Ntombi Mhangwani 14 Nov 2018

The attention economy

The attention economy

John Laurence 13 Nov 2018

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

Pepe Marais, of Joe Public United. Picture: Michel Bega.

The amazing story behind Joe Public, Africa's number one ad agency

Brendan Seery 9 Nov 2018

How brands can win in the digital era

How brands can win in the digital era

Danette Breitenbach 6 Nov 2018

Team VML South Africa, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via VML SA .

#FairnessFirst: Meet the future of advertising

Leigh Andrews 5 Nov 2018

Jason Harrison of M&C Saatchi Abel presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Mike Abel .

#DigitalAgencyShowcase: Finding your toothpick and top hat in a world of sameness

Leigh Andrews 2 Nov 2018

AfricaCom Awards 2018 finalists

AfricaCom Awards 2018 finalists

1 Nov 2018

Brad Reilly of Network BBDO's presentation at the Red & Yellow School's #DigitalAgencyShowcase. Image via Shae Leigh of Red & Yellow School .

#DigitalAgencyShowcase: How non-digital agencies win at digital

Leigh Andrews 1 Nov 2018

Africa Trade Forum 2018 goes to Nigeria

Africa Trade Forum 2018 goes to Nigeria

1 Nov 2018

Affluent Afrillennials choose brands with social conscience

Affluent Afrillennials choose brands with social conscience

31 Oct 2018

The generation gap - Who is who?

The generation gap - Who is who?

Belinda Kayton 31 Oct 2018

Evan Milton of Ogilvy SA, presenting at the Red & Yellow School's #DigitalAgencyShowcase. Image via Red & Yellow School .

#DigitalAgencyShowcase: Tips to transition from traditional to digital agency

Leigh Andrews 30 Oct 2018

Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers

Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers

Robert Rotberg 29 Oct 2018

Louise Robinson, MD of CG Consulting.

Increase sales and productivity with data cleaning

Louise Robinson 29 Oct 2018

The story substance

The story substance

Wayne Flemming 27 Oct 2018

Email marketing - The perfect email design checklist

Email marketing - The perfect email design checklist

Colleen Backstrom 25 Oct 2018

[Left to Right] Professor Mthuli Ncube, Zimbabwe’s Minister of Finance and Economic Development; Ajay Banga, President and CEO, Mastercard and Dr John Mangudya, Governor of the Reserve Bank of Zimbabwe.

Driving digital transformation in Zimbabwe

24 Oct 2018

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