Marketing News

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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VR: From virtual to reality

VR: From virtual to reality

Bronwyn Williams 17 Aug 2018

#WomensMonth: The tech world is a growing opportunity for women

#WomensMonth: The tech world is a growing opportunity for women

Evan-Lee Courie 17 Aug 2018

Are you ready to reach your future customer?

Are you ready to reach your future customer?

Gareth Grant 17 Aug 2018

A scene from the masterclass. © Al Nicoll, Gallo Images.

#Loeries2018: How brands with purpose unlock true business value

Leigh Andrews 16 Aug 2018

How to use performance marketing to grow business effectively

How to use performance marketing to grow business effectively

15 Aug 2018

6 reasons why good content is important for your business

6 reasons why good content is important for your business

Candace Bosch 14 Aug 2018

Remarketing 101: Understanding what it is...

Remarketing 101: Understanding what it is...

JG Bezuidenhout 14 Aug 2018

Social media strategies beyond content plans: Apply the 80/20 rule

Social media strategies beyond content plans: Apply the 80/20 rule

Mike Saunders 13 Aug 2018

Egypt's Flareinn provides a marketplace for MENA art

Egypt's Flareinn provides a marketplace for MENA art

Tom Jackson 10 Aug 2018

Challenger marketing still the best approach

Challenger marketing still the best approach

Bogosi Motshegwa 8 Aug 2018

Video games from Africa go global

Video games from Africa go global

7 Aug 2018

The social path to optimising your content marketing efforts

The social path to optimising your content marketing efforts

Jessica Tennant 7 Aug 2018

Co-founders Sitati Kituyi (left) and Dicky Hokie Junior.

Kenyan entrepreneurs create African-focused stock photo platform

2 Aug 2018

Research shows BRICS has established itself as a global brand

1 Aug 2018

Nkanyezi Masango is The Skulls 2018 chair of judges

Nkanyezi Masango is The Skulls 2018 chair of judges

31 Jul 2018

Chinese President Xi Jinping, BRICS Summit, South Africa.

The next decade of BRICS

30 Jul 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

The Future of Strategy Report 2018 is released by Warc

25 Jul 2018

AfCFTA phase 11 negotiations ahead

AfCFTA phase 11 negotiations ahead

25 Jul 2018

#Apex2018: Are we human or are we brands?

#Apex2018: Are we human or are we brands?

Jessica Tennant 24 Jul 2018

China's presence in Africa comes with a new edge

China's presence in Africa comes with a new edge

Uju Okoye 24 Jul 2018

What do survey incentives do to your data quality?

What do survey incentives do to your data quality?

Chris Bischoff 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Lynette Hundermark 20 Jul 2018

5 expectations of the African millennial consumer

5 expectations of the African millennial consumer

19 Jul 2018

Never Ncube is the newly appointed Chief Executive Officer of Dandemutande.

Seizing opportunities in Zimbabwe's new era

Never Ncube 19 Jul 2018

Chris Garbutt started his advertising career in SA and is now global chief creative director of TBWA group.

"The world needs creativity now, more than ever" - Chris Garbutt

Leigh Andrews 17 Jul 2018

Secrets of a successful digital marketing strategy

Secrets of a successful digital marketing strategy

Roy Morrison 17 Jul 2018

AGOA must support AfCFTA

AGOA must support AfCFTA

16 Jul 2018

Ethiopia.

Eritrea and Ethiopia have made peace. How it happened and what next

Martin Plaut 12 Jul 2018

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