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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

Source: © Warakorn Harnprasop

5 social commerce trends changing how we shop & sell

Greg Bailie 27 Jan 2022

Pete Case, new interim CEO of Ogilvy

EXCLUSIVE: Pete Case: coming full circle with Ogilvy

Danette Breitenbach 24 Jan 2022

Source: © nopporn suntornpasert

Intl company acquires local media sales company, Ad Dynamo

20 Jan 2022

Source: © monsit jangariyawong

AI: technology to help the creative process

29 Dec 2021

Source: © alleksa

DOOH: Best way to reach young tech-savvy consumers

23 Dec 2021

Soure: Epica Awards

2021 Epica Awards Top 10 ranked agencies

21 Dec 2021

Source: ©

Young Ones Student Awards deadline today!

17 Dec 2021

Some of the Ada Animation bootcamp participants and staff with founder of Ada Labs, John Kamara (back , 2nd left)

Animation bootcamp to create wealth opportunities for young Africans

15 Dec 2021

Virtual sneakers produced by RTFKT. Source: RTFKT

Nike buys NFT fashion and collectibles startup RTFKT

14 Dec 2021

All the Epica Awards Grand Prix winners

All the Epica Awards Grand Prix winners

13 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Meta, Africa No Filter partner to boost VR content creators in Africa

Meta, Africa No Filter partner to boost VR content creators in Africa

6 Dec 2021

Source: ©rawpixel

Wan-Ifra 2021 announces Digital Media Awards Worldwide

1 Dec 2021

EXCLUSIVE: Coca-Cola brings 'Real Magic' in first new campaign since 2016

EXCLUSIVE: Coca-Cola brings 'Real Magic' in first new campaign since 2016

Evan-Lee Courie 29 Nov 2021

The creative industry is a major tool for Africa's GDP growth

The creative industry is a major tool for Africa's GDP growth

23 Nov 2021

Dreamworks Trolls, UN launch campaign for healthier eating and sustainable living

Dreamworks Trolls, UN launch campaign for healthier eating and sustainable living

22 Nov 2021

Source: ©Andriy Popov -

#CEM21: Managing customer needs - Humans vs tech or human and tech?

Danette Breitenbach 19 Nov 2021

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group

11 Nov 2021

Where your backstory is a front page story

Where your backstory is a front page story

Bizcommunity.com 10 Nov 2021

IoT innovation helping to mould Africa's stores of the future

IoT innovation helping to mould Africa's stores of the future

10 Nov 2021

Building a growth-centred digital marketing budget for 2022

Building a growth-centred digital marketing budget for 2022

2 Nov 2021

Eight African artists join #YouTubeBlack Voices Music Class of 2022

Eight African artists join #YouTubeBlack Voices Music Class of 2022

22 Oct 2021

Source:

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Source: Getty

#EcomAfrica: Building a digital brand experience for winning customers

Danette Breitenbach 13 Oct 2021

Google to invest $1bn in digital transformation in Africa

Google to invest $1bn in digital transformation in Africa

6 Oct 2021

15 ways email signature branding can boost your brand

Rocketseed 6 Oct 2021

Dentsu Africa launches 'Entertainment like never before'

Dentsu Africa launches 'Entertainment like never before'

dentsu 8 Sep 2021

Gallo Music Investments with shareholder Black Coffee closes deal on Content Connect Africa

Gallo Music Investments with shareholder Black Coffee closes deal on Content Connect Africa

6 Sep 2021

Dentsu Africa launches Finance, banking and insurance like never before

Dentsu Africa launches Finance, banking and insurance like never before

Dentsu 16 Jul 2021

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