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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

Who to watch: Africa's Top 10 PR professionals

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

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The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.

#Loeries2019: What do CMOs really want from their agency?

Leigh Andrews 23 Aug 2019

Uzoma Ukah,

The rise and rise of 'Wakanda' marketing

Uzoma Ukah 22 Aug 2019

#Loeries 2019: Brand SA tells untold stories

Angie White 22 Aug 2019

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

2019 Global Awards live judging sessions to be held in 8 countries worldwide

2019 Global Awards live judging sessions to be held in 8 countries worldwide

22 Aug 2019

Advertising Week reveals speaker line-up

Advertising Week reveals speaker line-up

21 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.

Why 9:41 am means something

Kabelo Binns 20 Aug 2019

Mandi Fine, CEO of F/NE Group Global.

#WomensMonth: Generic business lessons for the 21st Century from healthcare advertising

Leigh Andrews 20 Aug 2019

Q&A 2019 Loeries Africa and Middle East judges: Yash Deb

Q&A 2019 Loeries Africa and Middle East judges: Yash Deb

20 Aug 2019

Image credit: Lisbon International Advertising Festival.

2019 Lisbon International Advertising Festival gets global grand jury

19 Aug 2019

Image credit: Joshua Earle on Unsplash.

Digital advertising is changing and so should our tactics

Yvette Gengan 19 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

Leigh Andrews 16 Aug 2019

Work showcase: Kings choose their own labels

Work showcase: Kings choose their own labels

Dentsu 15 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Joburg to host first Advertising Week Africa

Louise Marsland 12 Aug 2019

From .

CEO Mark Read on WPP's Q2 trading improvement

12 Aug 2019

Image source: Gallo/Getty.

New media is misrepresenting women in Africa: what feminists can do

Sharon Adetutu Omotoso 8 Aug 2019

5 simple principles to consider for your next campaign

5 simple principles to consider for your next campaign

Mary-Clare Tomes 8 Aug 2019

Image credit: Clarke Sanders on Unsplash.

I am Woman: More than a mother, a wife and a home cleaning enthusiast

Yaw Dwomoh 8 Aug 2019

Who owns the copyright to AI... and its creative works?

Who owns the copyright to AI... and its creative works?

Fatima Ameer-Mia and Lee Shacksnovis 5 Aug 2019

Oje Ojeaga, CEO/CCO at Up in the Sky, Nigeria and Loeries 2019 Digital Communication juror.

#Loeries2019: "The most audacious campaign will not convert if your target audience can't relate" - Oje Ojeaga

Leigh Andrews 2 Aug 2019

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.

#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

Leigh Andrews 30 Jul 2019

Image credit: Sylvie Tittel on Unsplash.

The impact of plain packaging on brand value

Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences

VR will reshape our entertainment experiences

Ernst Wittmann 29 Jul 2019

Image credit: Coca-Cola Company.

Fortune favours brave(r) brands

Arisha Saroop 26 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

Image from: .

Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Lanre Adisa, CEO/CCO of Noah's Ark Communications, Nigeria, and Loeries 2019 Live, PR and OOH juror.

#Loeries2019: "No place for one-size-fits-all in truly relatable regional storytelling" - Lanre Adisa

Leigh Andrews 19 Jul 2019

Let's do Biz