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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

More news

The world’s most chosen brands

The world’s most chosen brands

Kantar 19 Jun 2024

Customer Experience Africa Awards return for 2nd Edition

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

(Image supplied) Founder of the DStv Content Creator Awards Manuela Dias De Deus, MD of communications agency, One-eyed Jack, talks about the awards' evolution

DStv Content Creators Awards' evolution

14 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Joe Public named Most Effective Independent Agency in the region in the 2023 Global Effie Index

Joe Public 7 Jun 2024

Source: © Content Creator Awards The DStv Content Creator Awards have introduced a Pan-African Creator Award for creators across the continet

The DStv Content Creator Awards' Pan-African Creator Award

6 Jun 2024

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Survival of the fittest: How the media apocalypse is forcing PR and marketing to reinvent themselves

Adam Hunter, Hook, Line & Sinker 5 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Advertise on SA’s most influential industry news website

Advertise on SA’s most influential industry news website

Bizcommunity.com 3 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

Top 16 Youth-Owned Brands Awards announce 2024 nominees

31 May 2024

Source: UG Standard Metropolitan Republic Uganda at the 2023 Silverback Awards. Pictured centre is Josephine Muvumba, MD

#AfricaMonth: Josephine Muvumba, MD, Metropolitan Republic Uganda - Bringing Africa closer

Danette Breitenbach 31 May 2024

Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)

Nicaraguan journalist Carlos Fernando Chamorro awarded Wan-Ifra's Golden Pen of Freedom

31 May 2024

Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category

SA's Food For Mzansi Group wins Wan-Ifra 2024 Digital Media Awards Podcast category

28 May 2024

MTN tops Brand Finance Africa 200 2024 rankings

27 May 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

New Coca-Cola Wozzaah celebrates vibrant and dynamic African culture

New Coca-Cola Wozzaah celebrates vibrant and dynamic African culture

24 May 2024

Africa’s creative sector at a crossroads

Africa’s creative sector at a crossroads

Brenda Fashugba 24 May 2024

Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria

MMA SA launches inaugural sub-Saharan Africa Smarties in Kenya and Nigeria

24 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Source:

Afreximbank launches Canex Prize for Publishing in Africa to promote literary excellence

22 May 2024

The Coca-Cola system in Kenya announces major investment

The Coca-Cola system in Kenya announces major investment

22 May 2024

Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London

Full D&AD shortlist revealed

21 May 2024

The 62nd annual D&AD Awards’ first shortlist has been announced

D&AD Awards announce first shortlist

21 May 2024

Source: © Provoke Media Magna Carta Reputation Management Consultants' media relief fund campaign for MTN and Sanef won the 2024 Sabre African Awards' Platinum Sabre for Best in Show

2024 Sabre African Awards: SA's Magna Carta wins Best in Show Platinum Sabre, Nigeria's Chain Reactions wins most Awards

20 May 2024

Image supplied. The recent SoCreative Summit 2024 saw the launch of the British Council's new eLearning platform, SoCreative

SoCreative series: Free online courses for creative business entrepreneurs

17 May 2024

Source: © PRCA The third annual Ethics and PR Landscape survey in Africa has revealed an increase in reported cases of unethical behaviour compared to 2023

Ethics and PR Landscape survey in Africa reveals increase in unethical behaviour

17 May 2024

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