The campaign worked to help sustain journalism in South Africa amid widespread media closures and job losses during the Covid-19 pandemic. The campaign has since been extended to Nigeria.
The Best in Show shortlist also featured three other campaigns from South Africa as well as one campaign from Nigeria.
Nigerian agency Chain Reactions won seven Sabre Awards, taking home the most trophies.
South Africa's Razor won five awards, while BCW (including Blast BCW in Mauritius and Engage BCW in Kenya), South African agency Clockwork, and Ogilvy all won three each. Newmark Group, Tribeca Public Relations and WE Communications won two each.
“All of our winners this year—showcase the incredible quality of work in Africa,” says Arun Sudhaman, editor-in-chief of PRovoke Media.
“These are campaigns that are smartly planned, based on significant insights, creatively executed, and delivering exceptional results for the clients involved.“
