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The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisionsTamara Ojeaga, Kantar

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

Pick n Pay and Vivo Energy transform convenience retail in Botswana

Pick n Pay and Vivo Energy transform convenience retail in Botswana

Cape Town startup eFama wins top prize in Meta AI accelerator

Cape Town startup eFama wins top prize in Meta AI accelerator

Megaview and DNA Networks' partnership set transform African sporting venues

Megaview and DNA Networks' partnership set transform African sporting venues

Pick n Pay and Vivo Energy transform convenience retail in Botswana

Pick n Pay and Vivo Energy transform convenience retail in Botswana

17 hours

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

18 hours

More news

Cape Town startup eFama wins top prize in Meta AI accelerator

Awards

Cape Town startup eFama wins top prize in Meta AI accelerator

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Megaview and DNA Networks' partnership set transform African sporting venues

Sport

Megaview and DNA Networks' partnership set transform African sporting venues

19 hours

All the winners of the 2025 AWIEF Awards

Awards

All the winners of the 2025 AWIEF Awards

1 day

Mining

Chevron sets its sights on West Africa for oil exploration

Wendell Roelf 1 day

Image credit: Reuters

Coal, Oil & Gas

Mozambique deliberates TotalEnergies' LNG project

Wendell Roelf 31 Oct 2025

Elon Musk launches AI-powered Grokipedia to rival Wikipedia

4th Industrial Revolution

Elon Musk launches AI-powered Grokipedia to rival Wikipedia

30 Oct 2025

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

Marketing & Media

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

Image credit: on

Mining

Harmony Gold and others lose mining permits in Mali

30 Oct 2025

Human8 doubles down on AI-enabled consultative power

Artificial Intelligence

Human8 doubles down on AI-enabled consultative power

Human8 29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

AI in Africa: 5 issues that must be tackled for digital equality

4th Industrial Revolution

AI in Africa: 5 issues that must be tackled for digital equality

Rachel Adams 25 Oct 2025

Source:

Media

PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025

People illegally mine for gold in this forest in north-western Zambia. Photos and videos supplied

Mining

Guns, gangs and gold: The battle for Zambia’s riches

Charles Mafa, James Beluchi and Caleb Likomeno 22 Oct 2025

Image source: DC Studio from

Corporate & Commercial Law

Changes to UK sanctions designations list: What African operations need to know

Ryan Nelson, Nikita Shaw, and Cynthia Venter 21 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Research

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Image credit:

Mining

Gemfields' Montepuez ruby mine invaded by illegal miners

16 Oct 2025

The One Club for Creativity has launched The One Show Indies, dedicated to celebrating the work of independent agencies, design firms, production houses, and creators (Image supplied)

The One Club for Creativity

The One Club for Creativity launches awards to celebrate indie agencies

15 Oct 2025

Data centres near cooling crisis as AI demand surges

Data & Analytics

Data centres near cooling crisis as AI demand surges

Dean Wolson 14 Oct 2025

Image credit: Reuters

Coal, Oil & Gas

Shell and Sunlink approve major LNG project in Nigeria

14 Oct 2025

Weber Shandwick appoints public sector expert for Africa region

PR & Communications

Weber Shandwick appoints public sector expert for Africa region

13 Oct 2025

KZN entrepreneur wins top Anzisha Award as 2026 fellowship applications open

Awards

KZN entrepreneur wins top Anzisha Award as 2026 fellowship applications open

13 Oct 2025

Cape Town pitch event to deploy R25m in early-stage startup capital

Funding

Cape Town pitch event to deploy R25m in early-stage startup capital

10 Oct 2025

Google makes advanced AI tools free for SA university students

4th Industrial Revolution

Google makes advanced AI tools free for SA university students

8 Oct 2025

Bringing La Dolce Vita home: How African investors are gaining EU access through Venice real estate

Markets & Investment

Bringing La Dolce Vita home: How African investors are gaining EU access through Venice real estate

Soapbox Communications 8 Oct 2025

Image credit: on

Coal, Oil & Gas

QatarEnergy gets 27% interest in North Cleopatra block from Shell

7 Oct 2025

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