Sabre Awards Africa: 2020 winners announced

The winners of the 2020 Sabre Awards Africa have been announced.

7 Apr 2020

Sabre Awards Africa: 2020 winners announced

The trophies were originally scheduled to be presented at the African Public Relations Association Congress in Dar-es-Salaam in May, which has been postponed due to concerns over the Covid-19 pandemic. PRovoke Media and Apra are exploring other options for both the Congress and the awards presentation.

The platinum Sabre Award for best in show

Finalists:

#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive
#ClearTheStigma — Jet with Joe Public United
African migrations: Changing global perceptions — Mo Ibrahim Foundation
Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman
Wings To Fly — Equity Group PLC with Ogilvy Africa

The Diamond Sabre Awards for Excellence in Public Relations in the C-Suite

Company of the Year winner:

Company of the Year — MTN Ghana with Touchpoint Magna Carta

The Sabre Award for Superior Achievement in Brand-Building winner:

#SeeFinish — Leadway Assurance Plc with Modion Communications

Certificate of Excellence:

Darling X LFW19 — Darling with LSF PR
Wings To Fly — Equity Group PLC with Ogilvy Africa

The Sabre Award for Superior Achievement in Reputation Management winner:

#Gokada2.0 — Gokada Nigeria with Modion Communications

Certificate of Excellence:

M-Kopa Impact Report : From Promise To Reality — M-Kopa Solar with Levanter Africa/5ive Africa
Superior Achievement in Brand Building — MTN Ghana with Touchpoint Magna Carta

The Sabre Award for Superior Achievement in Research and Planning winner:
Age of AI — Microsoft Middle East and Africa with WE Communications

The Sabre Award for Superior Achievement in Measurement and Evaluation winner:

Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters

Certificate of Excellence:

Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
HGTV Channel Launch — Discovery Inc with FleishmanHillard

Gold Sabre Awards for Public Relations Campaigns

Geographic categories

Northern Africa winner:

Knowing which way the wind blows — Siemens Gamesa with BCW Africa

Western Africa winner:

African migrations: Changing global perceptions — Mo Ibrahim Foundation

Certificate of Excellence:

#SheaOnTheBeach — SheaMoisture with Redrick PR, Coker Creative
Alleviating Poverty Through Human Capital Investments — The National Social Investment Office (NSIO) with StateCraft Inc.
Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative - Jack Ma Foundation with Chain Reactions Nigeria
Leveraging on Emergency Communication Centre for National Security — Nigerian Communication Commission with Image Merchants Promotion Limited

Eastern Africa winner:

Wings to Fly — Equity Group PLC with Ogilvy Africa

Certificate of Excellence:

Chapa Dimba Na Safaricom — Safaricom PLC with Ogilvy Africa
Takeover of Kenol Kobil by Rubis SCA. — Bowmans with 1. Media Edge Public Relations 2. TBWA Integrated 3. Redhouse Digital

Southern Africa winner:

#ClearTheStigma — Jet with Joe Public United

Certificate of Excellence:

Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman
Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Lenovo Father's Day Confessions — Lenovo with WE Communications
Philips Back to Rhythm — Philips with FleishmanHillard

Practice Area Categories

Business-To-Business Marketing winner:

Nupen Staude de Vries: Year One — Nupen Staude de Vries Inc. with Tribeca Public Relations

Certificate of Excellence:

Knowing which way the wind blows — Siemens Gamesa with BCW Africa

Cause-related marketing winner:

Philips Back to Rhythm — Philips with FleishmanHillard

Certificate of Excellence:

#BackToRhythm — Philips South Africa with Ogilvy South Africa
Vodacom Mum & Baby Service — Vodacom with WE Communications

Corporate Image winner:

Bolt: An enabler of progress — Bolt with Tribeca Public Relations

Certificate of Excellence:

Bringing Good Times from a Good Place — Pernod Ricard with BCW Africa
LinkedIn Social Advocacy — Microsoft Middle East and Africa with WE Communications

Corporate Social Responsibility winner:

Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

Certificate of Excellence:

Employee CSR Challenge — Vivo Energy Ghana Limited
FQM Boreholes Project – Water is Life— First Quantum Minerals Ltd (FQM) with Langmead & Baker Ltd

Crisis/Issues Management winner:

Pharma Students Demonstrate — United States International University - Africa (Usiu_A) with Engage BCW, Kenya

Certificate of Excellence:

MTN Momo is not shutting down — MTN Ghana with touchpoint Magna Carta
Stanbic Music Festival 2019 — Stanbic Bank Zambia with Langmead & Baker Ltd

Digital Campaign winner:

Count Me In - 2019 National Census for Kenya — Kenya National Bureau for Statistics (KNBS) With Apex Porter Novelli

Certificate of Excellence:

Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork
Launch of Win by inwi — inwi with PR Media

Employee Communications winner:

Employee CSR Challenge — Vivo Energy Ghana Limited

Certificate of Excellence:

Sage Africa & Middle East : Your Voice Pulse Survey 2019 — Sage

Financial Communications winner:

Chaka Launch — Chaka with LSF PR

Certificate of Excellence:

Sage Budget Speech campaign 2019 — Sage South Africa with Idea Engineers

Integrated Marketing winner:

Launch of White Walker by Johnnie Walker — East African Breweries Limited with 1. Media Edge Public Relations 2. Redhouse Digital

Certificate of Excellence:

Artificial Insermination- "Uhimilishaji wa Tija kwa Wafugaji" — Land O' Lakes Venture 37 with Blueink Group Ltd.
Ndoto Zetu — Safaricom PLC with Ogilvy Africa

Marketing to Consumers (New Product) winner:

#LiveInTheNow — Audi South Africa with Ogilvy South Africa

Certificate of Excellence:

Boomerang Tunes — WarnerMedia with BCW Africa
HGTV Channel Launch — Discovery Inc with FleishmanHillard

Marketing to Consumers (Existing Product) winner:

MenaCal.7 Woman to the Bone — MenaCal.7 with Tribeca Public Relations

Certificate of Excellence:

#ShopTheStreet — Yoco with Avatar PR
Don't tell the kids — Hamleys with Avatar PR

Media Relations winner:

More than Afrobeats — Universal Music Group Nigeria with BWL Agency

Certificate of Excellence:

Cellulant’s Inaugural Partner Summit 2019 - Cellulant with Chain Reactions Nigeria
Communicating Regulatory Compliance for Consumer Loyalty — Kano State Electricity Distribution Company (KEDCO) with Image Merchants Promotion Limited
Launching into Africa — Microsoft Middle East and Africa with WE Communications
Microsoft Stakeholder Engagament - Launch of data centres in South Africa — Microsoft South Africa with FleishmanHillard South Africa

Public Affairs/Government Relations winner:

Curtailing Foreign Rice Smuggling into Nigeria — RIPAN and Nigeria Customs Service with Image Merchants Promotion Limited

Public Education winner:

Restating the Obvious — ARS - COREVIH with Blast BCW

Certificate of Excellence:

Republic of Sexual Abuse — Black River FC / POWA with Avatar PR

Social Media Campaign winner:

#ClearTheStigma — Jet with Joe Public United

Certificate of Excellence:

Axe Advocate Programme — Unilever South Africa - AXE with Edelman
Cell C Inanda Africa Cup 2019 — Inanda Club with Mason Show Management (Pty) Ltd
Lenovo Digital Scavenger Hunt — Lenovo with WE Communications
Vaseline - Journey of a Jar — Unilever South Africa - Vaseline with Edelman

Special Event/Sponsorship winner:

Darling X LFW19 — Darling with LSF PR

Certificate of Excellence:

TRESemmé - New York Fashion Week — Unilever South Africa - TRESemmé with Edelman

Industry sector categories

Consumer Products/Services winner:

Dulux Colour Futures Colour of the Year 2019 — Dulux with FleishmanHillard

Fashion and Beauty winner:

Dove 100 Colours of Africa — Unilever South Africa - DOVE with Edelman

Financial and Professional Services winner:

Fuliza — Safaricom PLC with Ogilvy Africa

Food and Beverage winner:

KFC Proposal — KFC - South Africa with Edelman Africa

Healthcare winner:

#BiogenJourney: The world's first unfluencer campaign — Biogen with Retroactive

Media, Arts and Entertainment winner:

Cartoon Network Soccer Superfan — WarnerMedia with BCW Africa

Certificate of Excellence:

LaLiga Community & Corporate Engagements — LaLiga with Clockwork
Long Live the Bat! — WarnerMedia with BCW Africa

Mining and Extractive Industries winner:

#SheRocks — Glencore South Africa with Ogilvy South Africa

Certificate of Excellence:

Exxaro Powering SAs Possibility — Exxaro with Clockwork

Not For Profit/Charities winner:

Shield - Sbonis’IDiski — Unilever South Africa - Shield with Edelman

Certificate of Excellence:

African migrations: Changing global perceptions — Mo Ibrahim Foundation
Pharma Students Demonstrate — United States International University - Africa (Usiu_A) With Engage BCW, Kenya

Public Sector/Government winner:

NAF Women of War — Nigerian Air Force NAF with Image Merchants Promotion Limited

Technology winner:

Customer Private Lounge — Audi South Africa with Ogilvy South Africa

Certificate of Excellence:

Icons of Change – Facebook with Chain Reactions Nigeria
Lenovo #Built4EveryU Campaign — Lenovo with WE Communications
Scaling up: Researching stakeholder relations to boost innovation in Africa — SA Innovation Summit with Reputation Matters
Vodacom- Beyond a Telco — Vodacom with WE Communications