This first of its kind tool includes broadcast, print and the Internet and allows marketers and marketing intelligence divisions to evaluate their brand and react to any negative or even positive publicity their brand receives. Ornico can supply this information daily or can alert the client when there is negative publicity. It also allows marketers an upper hand in observing their competitor brands in order to understand the landscape they were competing in.
Ornico ImpacTrac revealed interesting findings in its latest print evaluated on the asset management sector between March 03 - April 04:
"A company's branding and consumer image within the editorial field is just as important as it is advertising campaign, any negative publicity can effect the value of the brand," said Oresti Patricios of Ornico Media Information.
ImpacTrac is just another weapon in the growing arsenal of tools that Ornico Media information has for Brand Intelligence.