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#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 3 days ago

If you're an entrepreneur, storytelling matters

Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...

By Dov Girnun 5 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

BizTrendsLIVE!2020 speakers announced and booking open

We are honoured to announce the following speakers who will share their vision of the trends shaping our region, from culture to connectivity and fintech to fashion at BizTrendsLIVE!2020, in association with Ster Kinekor, at the Mall of Africa IMAX theatre on Thursday, 30 January 2020...

Issued by Bizcommunity.com 4 Dec 2019

10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

SA handcrafted gin Inverroche looks stateside with Charlize Theron

As part of its efforts to further expand its presence in the United States of America, South African handcrafted gin brand, Inverroche, has been hosting a series of exclusive events in New York City...

29 Nov 2019

281 billion and counting: Email is here to stay and it's a good thing

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we're on the receiving end of about 1 million a day, at least, email isn't going anywhere. Particularly not for marketers and advertisers...

By Jason Liebenberg 28 Nov 2019

Effective means for economic zones development in Africa

The 4th Annual Meeting of the African Economic Zones, organised by the Africa Free Zones Organisation (AFZO) at the African Union Headquarter in Addis Ababa, Ethiopia, focused on industrialisation...

28 Nov 2019

Why retailers should harness the power of influencers

With the ever-growing influence of, well, influencers on consumers, retailers are increasingly looking for ways to tap into their power...

26 Nov 2019

The path to sustainable structural transformation in Africa

Sharm El Sheikh in Egypt lays the red carpet for the 14th Edition of the African Economic Conference...

22 Nov 2019

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

By Juanita Pienaar 22 Nov 2019

SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

Boomtown creativity applauded at the Zambia Institute of Marketing

Lafarge Zambia was recently awarded Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) by the Zambia Institute of Marketing for its outdoor adverts and TVC created by Boomtown's creative team...

Issued by Boomtown Strategic Brand Agency 22 Nov 2019

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