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#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

The Loeries is only the second international award show after the D&AD awards to introduce "unconscious bias" workshops for its judges. Asha Ranchhod Patel, head of marketing at Google South Africa, explains how the workshops work to sensitise judging panels and help them recognise their own inherent prejudices, while removing these from their judging decisions...

By Leigh Andrews 3 days ago

Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

The One Club appoints a gender equality program manager

The One Club for Creativity has promoted Kasia Karolak into a newly-created role to lead its gender equality programming and has also announced inaugural gender equality conference ...

12 Aug 2019

Tourism safety campaign launched in Cape Town

The National Tourism Safety Awareness Campaign has been launched at Table Mountain in Cape Town, following isolated incidents of violence directed as tourists...

12 Aug 2019

Viacom MD a fellow of Nigeria's marketing institute

Alex Okosi inducted as honorary Fellow into Nigerian Institute of Marketing of Nigeria...

8 Aug 2019

#FutureFit Yourself: Going back to basics

To be "warriors" of change, marketers need to solve tomorrow's problems today...

By Carmen Murray 8 Aug 2019

Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-N

Integration remains a topic of much agreement, argument, analysis and ambiguity when it comes to getting it right...

By Ilse Struweg 8 Aug 2019

5 simple principles to consider for your next campaign

Recently, a client embarked on an ambitious new branding initiative that delivered results...

By Mary-Clare Tomes 8 Aug 2019

I am Woman: More than a mother, a wife and a home cleaning enthusiast

Brands that fly in the face of inclusivity by depicting lazily formulaic brand stories are losing out on some phenomenal stories waiting to be told...

By Yaw Dwomoh 8 Aug 2019

Are we moving into an age of gender-fluid purchasing?

Is it outdated to believe women still shop differently to men? The clichés are men purchase for speed and women are more motivated by price, men are big online shoppers but women still like something tangible...

By Eben Esterhuizen 7 Aug 2019

How businesses can position Africa as a frontrunner in the globalisation race

The possibilities that this continent offers are endless and the time is right for businesses in Africa to showcase their capabilities...

By Mike Higley 7 Aug 2019

Lira honoured as first African Barbie role model

Ahead of Women's Day in South Africa on 9 August, toy manufacturer Mattel has revealed that local singer Lira is the next Barbie role model to be recognised with a one-of-a-kind doll in her likeness...

7 Aug 2019

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

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