Marketing Africa

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

6 ME and Africa creatives named in Next Creative Leaders

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

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Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Publicis Groupe Africa Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

2 hours

The non-human consumer: How AI is transforming everyday buying decisions

Kantar The non-human consumer: How AI is transforming everyday buying decisions

1 day

Human8 doubles down on AI-enabled consultative power

Human8 Human8 doubles down on AI-enabled consultative power

29 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar Outstanding Innovation 2025: Shaping the future with bold ideas

21 Oct 2025

Havas appoints Alberto Canteli as executive chairman Africa

Havas Johannesburg Havas appoints Alberto Canteli as executive chairman Africa

2 Oct 2025

Kantar Media Reactions 2025: The great divide

Kantar Kantar Media Reactions 2025: The great divide

23 Sep 2025

AI Expo Africa 2025 opens media and press accreditation

Tishala Communications AI Expo Africa 2025 opens media and press accreditation

15 Sep 2025

Specialised Exhibitions transitions to new name: Montgomery Group Africa

Montgomery Group Africa Specialised Exhibitions transitions to new name: Montgomery Group Africa

1 Sep 2025

From ads to entertainment: How brands can win the attention war

Kantar From ads to entertainment: How brands can win the attention war

27 Aug 2025

Scan Display shines at the Women in Mice 2025 awards

Scan Display Scan Display shines at the Women in Mice 2025 awards

20 Aug 2025

eatbigfish Playing it safe is killing your brand

18 Aug 2025

Dentsu Zambia turns billboards into backpacks in bold sustainability move

Dentsu Dentsu Zambia turns billboards into backpacks in bold sustainability move

3 Jul 2025

More news

Chief executive officer of WPP, Cindy Rose, has acknowledged the network’s poor performance as Q3 revenue dropped by 8.4% YoY (Image source: © The Drum )

WPP Cindy Rose on Q3 performance: “There is a lot to do”

30 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Why a blended approach to marketing is needed in Africa

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

Weber Shandwick appoints public sector expert for Africa region

Weber Shandwick appoints public sector expert for Africa region

13 Oct 2025

International Andy Awards regional chairs, including Africa, named

International Andy Awards regional chairs, including Africa, named

2 Oct 2025

Source:

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

How martech ready is your organisation?

11 Sep 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

The ad was a hit at the Emmy's. Source: YouTube.

Brian Cox's college living earns Emmy nod for Uber ad

8 Sep 2025

WPP's new leadership appointmetns include Laurent Ezekiel as global CEO of Ogilvy, Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy
Floriane Tripolino was named CEO of WPP Open X, dedicated to The Coca-Cola Company (Image supplied)

WPP announces key global leadership appointments

5 Sep 2025

Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

29 Aug 2025

Publicis Groupe Africa has appointed Robyn Campbell as senior vice president: communications (Image supplied)

Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa

26 Aug 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

The The Certainty of Uncertainty: Why Marketing Needs a New Measurement Mindset is a new co-authored whitepaper from TikTok, in partnership with Warc (Image supplied)

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Kionna Moodley is the shopper marketing lead for PepsiCo. Source: Supplied.

#WomensMonth: Kionna Moodley's shopper marketing vision for PepsiCo in Africa

Karabo Ledwaba 11 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Source:

Last call to nominate outstanding African marketing talents for AMC Awards

28 Jul 2025

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Source: © WPRD To coincide with World PR Day on 16 July, Bizcommunity is dedicating the month of July to recognise and spotlight the PR communications industry

#WPRD2025 | Bizcommunity joins global PR community in celebrating World PR Day

9 Jul 2025

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