Marketing Africa

Tanzania consumer confidence drops to its lowest in 2019

KASI consumer confidence (KASI CCI) moved slightly in October; the index dropped 1 point to +3. There was minor movement in individual index scores. Tanzania's consumer sentiment experienced the most significant movement dropping 17 points from +2 to -15. Consumer sentiment in Nigeria is still the highest and most upbeat; while Ghana continues to underperform with the lowest CCI at -33.

Company news

Boomtown Strategic Brand Agency Boomtown creativity applauded at the Zambia Institute of Marketing

Joe Public United Pride of Africa raises its new flag

FCB Joburg Announcing Nahana Communications Group: An innovative offering launched to better deliver for SA's advertising and marketing demands

Kantar Social media platforms and online video set to consolidate their dominance in advertising in 2020

Mobitainment Today's tech tips marketers can use to save the shopper money

Brand Summit South Africa Establishing an Africa-based global destination image platform at Brand Summit Africa 2020

Loeries Andrew Human to leave the Loeries

Rocketseed Rocketseed partnerships grow to bring email branding to Africa

#IABInsightSeries: Digital influencer marketing in the spotlight

Influencer marketing is a young segment in digital marketing, yet it is one that is growing rapidly and is taking up a key role in marketing campaigns. Episode 12 of the IAB's Insight event series focused on this topic. We interviewed the panellists to get their views on the topic...

By Juanita Pienaar 3 days ago

If you're an entrepreneur, storytelling matters

Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...

By Dov Girnun 5 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

BizTrendsLIVE!2020 speakers announced and booking open

We are honoured to announce the following speakers who will share their vision of the trends shaping our region, from culture to connectivity and fintech to fashion at BizTrendsLIVE!2020, in association with Ster Kinekor, at the Mall of Africa IMAX theatre on Thursday, 30 January 2020...

Issued by Bizcommunity.com 4 Dec 2019

10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

SA handcrafted gin Inverroche looks stateside with Charlize Theron

As part of its efforts to further expand its presence in the United States of America, South African handcrafted gin brand, Inverroche, has been hosting a series of exclusive events in New York City...

29 Nov 2019

281 billion and counting: Email is here to stay and it's a good thing

Two-hundred-and-eighty-one-billion. That's a lot of emails being sent every day by some 4 billion email users around the world. And while many of us feel like we're on the receiving end of about 1 million a day, at least, email isn't going anywhere. Particularly not for marketers and advertisers...

By Jason Liebenberg 28 Nov 2019

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Tanzania consumer confidence drops to its lowest in 2019

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