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Google launches news innovation challenge for African media

Google News Initiative (GNI) Innovation Challenge expands to Africa...

2 days ago

BCW Africa is PRISM African Network of the Year.
BCW Africa is PRISM African Network of the Year

BCW Africa named African Network of the Year by the PRISM Awards for the fourth consecutive year and chairman and CEO, Robyn de Villiers, wins Lifetime Achievement Award...

3 days ago

Discovery expands programming in Africa

Discovery brings 'Real Time' and 'Discovery Family' to StarTimes subscribers across Africa...

1 day ago

Nigerian journalist Jones Abiri arrested again in Bayelsa state

Unidentified men arrested Jones Abiri, the editor and publisher of the Weekly Source newspaper, in the Bayelsa state capital, Yenagoa...

1 day ago

Visitors moved by SA designs at Milan Design Week 2019

Over 100,000 visitors were treated to an outstanding display of South African design at the recent Milan Design Week, held from 9-14 April 2019...

2 days ago

Netflix inked deal to collaborate on its first African animated original

Netflix has inked a deal to team up with South Africa's Triggerfish Animation Studios and UK distributor CAKE on an African animated action-comedy series...

2 days ago

Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

2 days ago

#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experiencing how they are shaping the future...

By Johanna McDowell 2 days ago

The press release is dead; long live the press release

"Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

By Gerhard Hope 2 days ago

#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 2 days ago

e.TV Ghana to roll out new TV shows

e.TV Ghana is bringing an array of exciting new shows this April...

2 days ago

#CNILux: The creative cultural legacy of MaXhosa by Laduma

The striking textile and knitwear designs conceived by South African golden boy Laduma Ngxokolo are not simply stylish collectables, they're vehicles of cultural preservation...

By Lauren Hartzenberg 3 days ago

#Bookmarks2019: Bravery in telling stories without fear or favour

Eyewitness News recently won a Bookmarks' Gold for its Poisonous Bullets: The Silent Betrayal of Sindiso Magaqa three-part podcast series...

By Jessica Tennant 3 days ago

Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 3 days ago

Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 3 days ago

WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 3 days ago

MEST Africa comes to Nairobi

MEST Africa and Microsoft announce 2019 Pan-African tech summit in Nairobi...

3 days ago

SES signed 16 new FTA channels in Benin

The Republic of Benin and SES signed a new agreement, which will be providing 16 new FTA channels to viewers...

3 days ago

4 best practices for making mobile video work for your brand

When it comes to mobile video advertising, most marketers would intuitively think that what matters most is how long a viewer engages with the content. But new research shows that there is no correlation between total average view time and aided brand awareness...

By Elizma Nolte 15 Apr 2019

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