World cup | Bizcommunity

World cup | Bizcommunity

News

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Sport

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Issued by MultiChoice 31 Jul 2026

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Marketing

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Issued by Techsys Digital 31 Jul 2026

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

Sport

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

31 Jul 2026

Bafana Bafana drove South Africa’s World Cup media coverage before daily volumes fell 44.9% (Source image @ NovaNews )

Media

Fifa World Cup | Global in scale, but media attention remains intensely local

29 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

Sponsorship

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Sales

South Africans splashed out on sport, food and streaming during World Cup

27 Jul 2026

We Buy Cars' advert has stirred debate. Source: YouTube.

Advertising

Why everyone is talking about the latest WeBuyCars advert

Thegandra Naidoo 24 Jul 2026

Media

Sanef weighs in on FM, Currency lack of diversity

24 Jul 2026

KFC launches high-performance training camp for South Africa’s smallest cricketers to serve as the nation's backup team

Sport

KFC launches high-performance training camp for South Africa’s smallest cricketers to serve as the nation's backup team

Issued by KFC Africa 4 Jun 2026

Hisense SA backs youth football with Hands on the Future campaign

Sport

Hisense SA backs youth football with Hands on the Future campaign

23 Jul 2026

SA Chefs unveils junior squad for 2026 Culinary World Cup

Hospitality

SA Chefs unveils junior squad for 2026 Culinary World Cup

21 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Sport

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

20 Jul 2026

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 20 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Radio & Audio

Basetsana Kumalo, Bryan Habana and more to speak at the Mancosa Jacaranda FM Business Breakfast

Issued by Jacaranda FM 16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

16 Jul 2026

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Sport

Castle Double Malt named title partner of Springboks-All Blacks rivalry

15 Jul 2026

If your campaigns aren't performing anymore, here's why

Digital

If your campaigns aren't performing anymore, here's why

Issued by AdBot 14 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Travel

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Issued by MSL Group 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Insurance & Actuarial

The grey rhino

Tim Chadwick, Issued by Chadwicks Risk & Insurance 26 Jun 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

Game on. School holiday fun kicks off at Mall of Africa

Retailers

Game on. School holiday fun kicks off at Mall of Africa

Issued by Mall of Africa 19 Jun 2026

Source: Pexels.

Economy

Why Gauteng’s slowdown exposes South Africa’s one-engine growth risk

John Loos 15 Jun 2026

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

Dealers

Cheslin Kolbe named Nissan Africa ambassador in Navara Pro-4X deal

12 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

Sport

Let’s Go Bafana Bafana!

Sandile Nene 11 Jun 2026

South Africans who gamble on sport are more comfortable with risk than the general population (Source: @ Tech Financials

Marketing & Media

Sports engagement rises as sports betting grows

11 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026